At Comercio, I lead the content strategy for our Spanish-language financial news network, focusing on making financial information accessible, relevant, and engaging for the Hispanic community. My role involves crafting a content roadmap that bridges the gap between complex financial concepts and the everyday lives of our audience, fostering financial literacy and empowerment.Key Responsibilities:Content Strategy & Development: Designed a comprehensive content strategy that simplifies financial news and insights, tailored specifically to the needs of Hispanic viewers.Editorial Oversight: Directed the editorial team in producing accurate, timely, and culturally relevant financial content, ensuring consistency and alignment with our brand's mission.Partnerships & Collaborations: Built strategic partnerships with financial experts, institutions, and content creators to enrich our programming with expert insights and diverse perspectives.Audience Engagement: Utilized data analytics and audience feedback to refine content offerings, focusing on increasing engagement and delivering value to our viewers.Innovation & Digital Transformation: Led initiatives to expand our digital presence, including the development of multimedia content for social media platforms, podcasts, and online webinars, reaching a broader audience.With a focus on clarity and relatability, my goal is to position Comercio as a trusted source for financial news, empowering the Hispanic community to make informed financial decisions. Through strategic content leadership, I aim to demystify finance and make it accessible to all.

At Tarima TV, I lead the content strategy and curation, focusing on delivering engaging multimedia content tailored for over 60 million Hispanics in the U.S. My role involves building a cohesive content narrative that aligns with the diverse tastes and multicultural facets of our audience, drawing on global music trends and insights.Key Responsibilities:Content Strategy & Curation: Developed a comprehensive programming blueprint, ensuring our content resonates with the diverse interests and cultural nuances of the Hispanic community.Collaborations & Partnerships: Established and maintained key relationships with major industry players, including Sony Music and Warner Music, enabling a steady flow of premium content.Campaigns & Projects: Led significant initiatives such as the Spectrum Mobile campaign, where we combined cinematic storytelling with live performances, featuring artists like Ozuna.Content Direction: Managed a dedicated team to source, vet, and schedule content, consistently focusing on quality and relevance.Audience Engagement: Analyzed viewer feedback and engagement metrics to continuously refine our programming strategy, ensuring alignment with evolving audience preferences.My focus on innovation and authenticity aims to position Tarima TV as a leading platform for musical exploration, ensuring every broadcast reflects the rich tapestry of sounds and stories within the Hispanic community.

As a Board Member at SPLEX One, I provide strategic oversight and guidance to our media company, which is dedicated to fostering meaningful connections between brands and consumers, particularly within the Hispanic demographic. My role involves leveraging my expertise in content strategy and market insights to support SPLEX One’s mission and drive its growth.Key Responsibilities:Strategic Leadership: Contribute to defining the company's long-term vision and direction, ensuring alignment with market trends and organizational goals.Business Development: Assist in cultivating strategic partnerships and relationships with key stakeholders, including brands, artists, and media channels, to enhance SPLEX One’s market presence.Operational Oversight: Provide input on the operational efficiency and effectiveness of the company’s diverse offerings, from the cinematic productions of "Epic Sugar" to the targeted media solutions of "SPLEX KNOW."Brand Growth: Support the development and growth of SPLEX One's media brands, such as Tarima TV and Comercio, ensuring they consistently deliver quality content and achieve robust audience engagement.Governance and Financial Stewardship: Oversee financial strategies and ensure sound governance practices, promoting sustainable growth and mitigating risks.Team and Culture Development: Advocate for a culture of innovation and excellence within the organization, guiding leadership towards achieving SPLEX One's strategic objectives.Through my role on the board, SPLEX One continues to aspire to set the gold standard in media services, championing authentic content and innovative strategies that resonate deeply with our audiences. My contributions aim to support SPLEX One’s commitment to excellence and its mission to make a significant impact in the media landscape.