Fredy Cepeda Gomez Email & Phone Number

San José, Cr

Central America, The Caribbean And Colombia

Latin America

Lead Latin America business development team in charge of defining and implementing regional business and distribution strategies in different business lines along each country/region within Latin America, from Mexico to Argentina. Achievements- We Developed and introduced a new business line for mining trucks in the region.- I successfully managed a source change within the SKF factory network from UK to Malaysia to increase the consolidated results in terms of volumes and profits and being able to continue providing our key clients with strategic products.

Leading the sales team to define and implement the sales and marketing strategies to increase Central America, Caribbean abd Ecuador market share in a profitable way, growth the sale of different products, technologies and services business, support negotiations with key accounts, and develop the distribution channel and business models according to each market. Sales > 10MUSD. Achievements:- Increase sales in an outstanding way in 2019 compared to 2018 with an excellent profit and reducing DSO.- Recover sales tendency in 2021 after pandemic.

Bogotá D.C., Colombia

Leading the sales team to define and implement the sales and marketing strategies to increase Central America market share in a profitable way, growth the sale of different products, technologies and services business, support negotiations with key accounts, and develop the distribution channel and business models according to each market. Sales > 10MUSD. Achievements:- Increase Sales in 50% along the region reducing DSO and improving profit.

Bogotá - Colombia

Manage, lead and coach the Latin American product managers team responsible for its P&L, developing the sale of the SKF products and technology business in Latin America, from Mexico to Argentina. Achievement:- Overachievement of the business plan defined for the business lines in charge in Latin American region > 60 Musd

Bogota- Colombia

Manage, lead and coach the product managers team responsible for developing the sale and its P&L of the SKF Platforms (business lines) including products and technology business in Central America, Colombia, The Caribbean and Ecuador. Define and follow the individual development plan of team members to develop their skills and improve their job performance, supporting their career within the company.Achievements - 2013 - Best sales region in Latin America - Integrate the Lincoln distribution network to SKF Latin trade. (Lincoln is a company acquired by the SKF group).

Bogota - Colombia

Develop the sales strategy and marketing plan for the business line to grow the sale and market share in Colombia, Central América, Ecuador and the Caribbean. (Automotive and Industry market). Develop the distribution network for the automotive and industrial market in order to increase sales and Leading negotiation with key customer in different segments as Mining, Cement, food and beverage, energy, steel, pulp & paper, authpomotive industry among other relevant industries.Achievements- Double the sales during the time in charge.- Best Sales region in 2010 in Latin America.- Lead the integration process between the Economos seal jet partners and SKF Latin American Ltda. Sales unit. (Economos was a Company acquired by the SKF group)

Bogota - Colombia

Develop sales at SKF products, technologies, and services portfolio to end users by strengthening and expanding the SKF authorized distribution network in Colombia, Central America, Ecuador and the Caribbean.

Bogota - Colombia

Customer service engineer, responsible for sales support, backorder management, logistics, billing and quotation processes, technical support, follow up of business opportunities at the CRM and other activities related to the SKF Authorized Distributors for Colombia region and key customers such as Drummond, Ecopetrol, Cemex, Colombian sugar mills, Acerias paz del rio, Diaco, Propal, among others.

Bogota - Colombia

Business advisor, responsible for meeting the business plans, boosting sales through training courses and technical advice, consultative selling and supporting customers in inventory planning.

Digital Transformation

Finance

Lam Leadership Program

Master In Business Administration (Mba)

Majoring In Administration

Mechanical Engineer