I am a Senior Corporate Communications professional with 20+ years experience and multi-sector expertise in building corporate and brand reputations. I excel in solving reputation-linked problems through strategic communication and have a proven track record of delivering measurable business impact. In the last two decades, I have worked with well-respected Indian organisations such as JSW Group, Sun Pharmaceuticals, Reliance ADAG, Go Airlines (Wadia Group), and Prism Johnson (Rajan Raheja Group). As part of various PR agencies, I have successfully managed Public Relations campaigns for globally reputed brands like ITC, Coca-Cola, Lafarge, Diageo and Hitachi. In my most recent role as JSW Group’s Head of Corporate Communications, I led media & communication for all its B2B, B2C & Technology businesses in India and international markets. My most significant contribution was establishing and amplifying JSW's transformation narrative as the conglomerate diversified into consumer, auto and tech businesses. Prior to joining JSW Group, I led Global Communications at Sun Pharmaceuticals across 60 countries and played a crucial role in managing communications and crisis during its global acquisition of Ranbaxy.My Skills:Reputation Management: Internal & External Communication, Advocacy & Thought Leadership.Public Relations: Media Relations, Stakeholder Perception, Digital & Social Influencer Engagements.Culture Communication: Workplace Transformation, Campus Brand-Building & Employee EngagementChange Communication: Business & Cultural Integration.  Financial Communication: IPO Campaigns, Fundraise & Investment Communication in India & International Markets.ESG & Digital Initiatives: Sustainability, Internet of Things, AM/ML Project CommunicationI can be contacted through email frederick.castro@outlook.com and mobile +91 9920665176.