Freddy S. Email and Phone Number

+ Crafted & implemented strategies to drive disbursement growth, focusing on identifying and maximizing growth opportunities through innovative campaigns, product enhancements, channel efficiencies and diversification, dynamic pricing strategies, reimagining customer journey, and many more+ Leveraged a variety of marketing channels to fuel growth, ensuring maximum reach and engagement through platforms such as MoEngage, WhatsApp, Paid Ads, SMS, Sales Ops, social media, and Robocall.+ Led the telemarketing team to achieve targets, focusing on strategic resource allocation, product development for increased efficiency and effectiveness, designing incentive schemes to drive incremental growth, and creating dashboards for performance tracking+ Key projects: Launch of two-way robocall, customer resegmentation, CRM journey development, temporary limit campaign (Limit Kaget)

General:+ Leading ShopBack Campaign & Growth team. Focused on in-app campaign creation, homepage management, gamification & CRM pushes+ Transform the campaign creation process by leveraging Content Platform (CP) to streamline the operation process.+ Build an inventory guideline for BD and ad sales team to minimize conflicts during both regular business operations and large-scale campaigns+ Key contributor to regional growth projects: ShopBack rebrand, home screen revamp, personalization, search adsSpecial projects:+ Spearheaded the 4-month-long largest annual ShopBack campaign (ShopFest 2022 #MenangBanyak)+ Delivered consistent positive margin growth during peak day compared to 2021, averaging at 80%+ in 4 months+ Successfully drove over 3mn+ shopping trips to partners during ShopFest 2022 campaign

Growing Seamoney financial products from marketing perspective.Products: SPayLater, SPinjam and Seabank.+ Worked closely with the regional Seamoney team to run BAU marketing campaigns & other growth projects end-to-end. Initiatives resulted in double-digit cumulative activations and buyers growth respectively since Jan 2021.+ Partnered with cross-functional teams (BD, Analytics, Product, Creative, PR, Promotion) to optimize growth funnels by leveraging external (survey) and internal data.+ Assisted in other Shopee ad-hoc projects (eg: PPKM campaign, Originality branding, etc)

+ Managed 8 market research projects (~2 bln IDR) involving 8 brands and ensured timely execution with excellent stakeholder management. Insights contributed to significant double-digit growth of Bayer must-win brands (Xarelto and Eylea, average: 19%, YoY)+ Injected analytical rigor by developing stock level monitoring dashboard and refining target-setting process. Proposed model was communicated in high-level regional meeting (~10 countries) as improvement opportunity in target-setting process.+ Advise leadership and commercial team on market and competitive dynamics by integrating primary and secondary market research data to provide thorough market analysis: market sizing - segmentation, portfolio, and customer journey analysis.+ Awarded “Customer Focus” appreciation by Bayer Pharma Commercial Excellence in 2019.