Freddy Melhem personal email
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Over twenty years dedicated to planning, projecting, developing, installing and managing entire retail stores chains. CEO of Reebok Stores Chain and The Athlete´s Foot (Argentina masterfranchise) working for twenty years that resulted in significant growth and improvement of brand value, sales and profits. Particular expertise in ability to optimize cost control, revenue, growth and process improvement with emphasis on extensive development and use of information systems technology to reduce inventory levels and maximize profit in a multi-store environment. Also have excellent international negotiation skills experience with franchisors, vendors, construction suppliers, mall chains and independent real state owners.QUALIFICATIONS SUMMARYRetail Sales & Marketing Management – Growth Management – P&L Management – Budget, Cost & Expenses Management & Control – Multi-store/Multi-Brand/ Multi-Product line Merchandising & Inventory Management – Market and Trend Analysis – Store Construction Management – Simultaneous Store Openings Management – International Negotiation Management – Start-Ups Management – Turnaround Management – Cash Flow & Product, Sales & Profit Forecasting ManagementCARRER HIGHLIGHTS
Oceanic Group Sas
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FundadorOceanic Group SasCartagena, Bolivar, Co
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FounderOceanic Group Sas Oct 2018 - PresentRosario, Santa Fé, ArgentinaReal estate company dedicated to sale and operate real estate for investment and exploitation of tourist rental based on digital platforms. Specialist in profitability, planning and business strategies for this purpose. Management of logarithms that optimize rate and occupation. Advice on the purchase to obtain high profitability.
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Business ConsultantFreddy Melhem & Asoc. Aug 2013 - Dec 2020Argentina• Strategic planning • Business plans • Business models • Business diagnosis (Organizational, Commercial, Administration and systems and operations) • Action plans and their implementation • Value plans for companies • M & A and corporate valuation • Value maximization of companies preparing them for sale • Value and Business Plan, Business Modeling • Development of retail training programs
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Representante Comercial RegionalWhite Bay Villas Oct 2018 - Dec 2019Islas Vírgenes Británicas
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Chief Executive OfficerReebok Stores Jan 1991 - 2013Buenos AiresDedicated -from the start-up of the brand in the country- to the development of Reebok stores chain, all during the time of the local unstable economic environment. Planed, executed and direct drove growth from 1 to 6 stores. Developed the factory outlet stores concept of the brand. Broad scope of responsibility included P&L Accountability and Management, Strategy Marketing and Assortment Planning, Business Development, Sales Forecasting, Pricing, Inventory Analysis and Improvement, Product Mix… Show more Dedicated -from the start-up of the brand in the country- to the development of Reebok stores chain, all during the time of the local unstable economic environment. Planed, executed and direct drove growth from 1 to 6 stores. Developed the factory outlet stores concept of the brand. Broad scope of responsibility included P&L Accountability and Management, Strategy Marketing and Assortment Planning, Business Development, Sales Forecasting, Pricing, Inventory Analysis and Improvement, Product Mix Definition, Personnel Training over Sales and Administrative Areas, hired, trained and supervised over 40 sales associates. • Grew business from one to six stores• Increased sales of Reebok Outlet Store from $0.5M to over $2.5M• Increased total sales from $0.8M to over $4M with a 30% Gross Profit increase, and a 20% Net Profit increase• Achieved & maintained 1st. place for store sales per square foot of the mall [$3.200 per square foot]• Reduced average inventory level by 50% • Reduced staffing using scheduling techniques based on sales statistics information• Reduced commercial expenses by contract negotiation with mall owners and independent real estate owners• Recruited, hired & trained over 40 sales associates Show less -
Retail ConsultantPanam Mexico Sep 2011 - Sep 2012Mexico D.F.External consultant hired to identify retail business opportunities in the Mexican market to develop a footwear store chain, analyzed the actual multi-store operation and defined a desirable operation and store image and personality, checked areas such as: information systems, administrative and operative processes and their interface with the main company structure, store location and construction, sales personnel and local labor laws, multi-store inventory, product mix and visual… Show more External consultant hired to identify retail business opportunities in the Mexican market to develop a footwear store chain, analyzed the actual multi-store operation and defined a desirable operation and store image and personality, checked areas such as: information systems, administrative and operative processes and their interface with the main company structure, store location and construction, sales personnel and local labor laws, multi-store inventory, product mix and visual merchandising, lost prevention and P&L analysis and process improvement. Show less
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Commercial Director, CeoThe Athletes Foot (Argentina) Jan 1996 - Dec 2001Buenos Aires / AtlantaHired by an Economic Group comprised of athletic footwear and sporting goods multinational brand owners, petrochemical industry, plastic industry and real estate to turnaround a nonprofit one store operation into a retail store chain. Grew the business operations from 1 to 13 stores in 18 months. Had responsibility in all areas involved, such as: international franchisor, vendors, banks and malls relations, with continuous traveling internationally to the USA. Store location selection… Show more Hired by an Economic Group comprised of athletic footwear and sporting goods multinational brand owners, petrochemical industry, plastic industry and real estate to turnaround a nonprofit one store operation into a retail store chain. Grew the business operations from 1 to 13 stores in 18 months. Had responsibility in all areas involved, such as: international franchisor, vendors, banks and malls relations, with continuous traveling internationally to the USA. Store location selection, construction, information systems infrastructure, and mall and franchising contract negotiations, marketing, merchandising, purchasing, inventory control, human resources and lost prevention.• Successfully opened no less than 13 stores at TAF Argentina and in less than 18 months during an unstable market and with almost no infrastructure• Increased profitable sales from $0.8M to over $10M in the same period• Increased store sales from $70k to $210k in 60 days, with international multi award winning store (years 1997, 1998, Higher Dollar Volume [$2.5M] , Higher Dollar per square foot [$2,100 X sq. foot], Higher Sales increase, for Americas Region, over 200 stores)• Dramatically improved inventory turnover from 1.5 to 4 annually• Reduced staffing using scheduling techniques based on sales statistics information• Reduced commercial expenses by contract negotiation with mall owners • Recruited, hired and trained over 100 store associates, including managers, district manager and administrative personnel• Adapted to local market, translated, dubbed to Spanish and instrumented the mainline franchisor training program with audiovisual materials (videotapes) Show less -
ConsultantPrice Watherhouse & Co Jan 1989 - Nov 1991Dedicated to the area of administrative productivity in several companies, participating in the privatization of the Power Energy Company of state of Santa Fe (EPE) and The Buenos Aires insurance company (LBA), optimizing the administrative and operational systems. -
Project LeaderMolinos Rio De La Plata Feb 1987 - Jan 1989From Information Systems Department, dedicated to administrative productivity and to the project of independence of the Distribution Department of Molinos Rio de la Plata (Mells) as an independent business unit. -
ConsultantArthur Andersen & Co Jan 1985 - Jan 1987Participate in various projects of administrative productivity for companies such as Unilever and Peugeot
Freddy Melhem Skills
Freddy Melhem Education Details
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Center Of Professional Education Arthur Andersen & Co.Management Information -
IdentidadCoaching Ontologico -
The Athlete´S Foot HeadquarterGestión Comercial Y Marketing En El Ámbito Textil Y De La Moda/Confección -
The Athlete´S Foot HeadquartersHabilidades Comerciales Y Operaciones De Venta
Frequently Asked Questions about Freddy Melhem
What company does Freddy Melhem work for?
Freddy Melhem works for Oceanic Group Sas
What is Freddy Melhem's role at the current company?
Freddy Melhem's current role is Fundador.
What is Freddy Melhem's email address?
Freddy Melhem's email address is fr****@****ail.com
What schools did Freddy Melhem attend?
Freddy Melhem attended Ucla, Caese, Icp Coaching - Instituto De Capacitación Profesional, Center Of Professional Education Arthur Andersen & Co., Identidad, The Athlete´s Foot Headquarter, The Athlete´s Foot Headquarters.
What are some of Freddy Melhem's interests?
Freddy Melhem has interest in Buceo, Running.
What skills is Freddy Melhem known for?
Freddy Melhem has skills like Retail Sales And Marketing Management, Growth Management, P&l Management, Multi Store/multi Brand Merchandising And Inventory Management, Market And Trend Analysis, Store Construction Management, Simultaneous Store Openings Management, International Negotiation Management, Start Ups Management, Turnaround Management, Business Value Planing, Business Value.
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