Launched as a marketing agency serving entrepreneurs, Atomic Tango has evolved to include multiple services:• Strategy Consultation: Craft business strategies and marketing plans for new and established ventures. Sample projects:- Lexus: Created strategy for the Asian-American market (in collaboration with IW Group).- Netflix: Crafted promotional copy and positioning for new series.- Shine Marketplace: Consulted Chinese streetwear startup on branding.- Pulmuone: Consulted Korean-owned food company on integrated marketing.- SunGreen Systems: Repositioned solar energy company from B2C to B2B.- Beller Nutritional Institute: Provided creative direction and promotional strategies to nutrition influencer Rachel Beller.• Marketing Forensics: Audit marketing media and agency performance. Clients:- Master of Financial Engineering program of a Top 20 business school (discovered misleading data provided by their digital marketing agency)- Barnes & Noble (critically evaluated their social media)• Publishing: Writing and releasing books on business and lifestyle.

Alongside Director Daniela Baroffio, direct fast-growing STEM graduate program focused on digital media science.• Crafted new vision and position for the program based on social, technological, and market developments.• Completely revised all core-course syllabi to emphasize critical thinking and real-world applications.• Continuously developing electives to meet student and market demands.• Recruiting, hiring, and managing instructors who combine professional experience with academic accomplishments.• Serving on the admissions committee to review over 1,000 applicants per year.

• Promoted from Lecturer (2024)• Teaching 200 students annually in 2 graduate programs, Communication Management and Digital Social Media.• Launched the first influencer-marketing course at USC (and one of the first in the U.S.), CMGT 568 Influencer Strategies.• Advising students and alumni on career strategies, and directly procuring them internships and managerial positions.Alternating courses:• Influencer Strategies: How to evaluate and manage influential individuals and influencer-marketing campaigns, plus strategies for developing personal influence.• Ecommerce Media and Messaging: How to develop ecommerce brands and promote them in competitive markets.• Website Strategies for Organizations: How to develop and direct content strategy, ecommerce tactics, and user experience design to achieve organizational goals.• Communication Strategies for Innovators and Entrepreneurs: How to promote entrepreneurial ventures and innovations to a diverse array of stakeholders, from investors to end consumers.• Business Models of Communication Firms: How to craft organizational structures, revenue models, ethics guidelines, and new business pitches.• Digital Social Media Capstone: Supervising master’s degree thesis projects, including research methods, presentations, and peer reviews.• Additional Lectures: Search Engine Optimization (to Annenberg alumni), “LinkedInfluence” (to USC Price School faculty), Name, Image & Likeness (to USC Football team)

• Jointly directed launch of online STEM program for current and aspiring digital media executives.• Oversaw committees for faculty hiring, student recruitment, and course development.

Appointed by Dean Willow Bay, this term-limited role entailed:• Developing and teaching a graduate course in entrepreneurial communication.• Establishing relationships with entrepreneurs in the Annenberg alumni community.• Creating and directing the USC Annenberg Agency, a student consultancy serving nonprofit organizations, including the Oxford Global Women's Narratives Project, the USC Homelessness Initiative, and the Tiyya Foundation.

Reach is a rapidly growing national organization of, by, and for creators, with 2,000 student members at universities across the United States.

Taught marketing at multiple institutions, both online and in person.UCLA Extension (2010-2015)• Advisory Board Member, Marketing/PR program• Taught marketing courses to professionals from around the world, including social media marketing, integrated marketing communications, and influencer marketing.• Consistently ranked in top tier of instructors.Emerson College Los Angeles (2014-2015)• Social Media Marketing for the Entertainment Industry.Robert Kennedy College of Zurich, Switzerland, MBA Program (2007-2014)Taught professionals from six continents through online program and its partner universities:• University of Wales: Marketing Management• University of Cumbria: Sustainable Marketing• University of Salford: Social Media MarketingAntioch University Los Angeles (2008-2011)Taught 3 classes at this growing progressive university:• Marketing Management – M.A. in Organizational Management program• Social Entrepreneurship – B.A. Liberal Arts program• Social Media – B.A. Liberal Arts programIn addition, I served on the university's Technology Committee, and conceived and edited AULA's management blog, "The Antidote."

Contracted by multiple agencies, including Sapient and The Designory, to craft marketing concepts and content for such clients as Nissan, Royal Caribbean Cruise Lines, the Grammy Brand, and Nestle.

Directed content for all West Coast clients of multimedia ad agency, including branding for $6 million Nissan/Infiniti account. Crafted business pitches that landed new accounts, including National Lampoon and Quiksilver.

Crafted award-winning digital media for leading ad agency. Created “voice” and all editorial for Toyota's $5 million website, groundbreaking multimedia, and online advertising. Scored national recognition for innovative applications of digital media. Won agency creative award 2 years in a row.

Wrote all marketing media for Top 5 music label MCA Records and affiliated labels. Served as Editor of one of the world's first entertainment websites, and directed it to a top rating in ZD-NET's Internet Life magazine.