Founded Blue Perk on Tumblr, establishing it as a go-to destination for relatable menswear fashion content in New York City. The account was hand-selected by Tumblr as a "must-follow" and has since expanded organically to a combined following of over 230K across Tumblr (100K) and Instagram (130K) through vibrant, consistent, and unique content creation.Notable Collaborations:• Samsung (Germany): Created a featured image for a Berlin gallery exhibit using the Samsung Galaxy S6, showcasing the integration of technology and creative expression.• Mercedes-Benz Fashion Week: First menswear blogger to collaborate with Mercedes-Benz Fashion Week New York, followed by an additional collaboration at Mercedes-Benz Fashion Week Berlin.• Tumblr's Fashion Incubator: Selected for three consecutive seasons to participate in Tumblr’s exclusive fashion incubator program, spotlighting upcoming talents during fashion week.• MILK Studios: Honored for a collaborative project with Billy Reid, Sony, and Tumblr. The work included shadowing Billy Reid during model casting and creating a large-scale image for display during New York Fashion Week (NYFW) using Sony technology.Selected Brand Partnerships: Partnered with a diverse array of globally recognized brands, including RuPaul's Drag Race, Frangelico, Chevy, H&M, Facebook, Listerine, Warner Brothers, McDonald’s, Samsung, Tommy Hilfiger, ASOS, and the Tourism Authority of Thailand. Successfully led campaigns by leveraging creativity and strategic insight to build brand awareness and drive audience engagement.Key Skills:• Expertise in social media content creation, including photography, video editing, and strategic storytelling.• Proven ability to grow and maintain a loyal audience across multiple platforms.• Strong networking skills, leading to long-term client relationships and repeat business.• Deep understanding of brand campaigns, from ideation to execution, based on client-specific creative briefs.

• Spearheaded the rebranding of Jos. A. Bank, Jos. A. Bank Tuxedo, and Men’s Wearhouse across all social media platforms, establishing a strong digital presence and driving brand visibility.• Developed and executed monthly content calendars, overseeing daily management and growth of multiple high-performing social media platforms.• Conceptualized and led innovative social media campaigns to position Jos. A. Bank and Men’s Wearhouse as a top menswear destination in the digital space.• Directed the creative assets for Jos. A. Bank, Jos. A. Bank Tuxedo, and Men’s Wearhouse across social platforms, ensuring cohesive brand representation and engagement.Highlights:• Led the Jos. A. Bank "Suit Challenge" social campaign, extending the initiative from broadcast to digital. Played a key role in identifying high-profile influencers and overseeing the art direction for the campaign photoshoot.• Expanded creative leadership to Men’s Wearhouse, developing a successful Father’s Day digital campaign that introduced stop-motion technology for the first time in the brand's history. This campaign creatively showcased the diverse menswear options offered by Men’s Wearhouse.

• Executed successful link-building campaigns leveraging in-depth SEO knowledge to drive significant organic traffic across multiple platforms.• Researched and created original, high-traffic content for company websites, external blogs, and client websites, enhancing content marketing and SEO strategy.• Collaborated in the creation of infographics within the food and travel industries, which were distributed both internally and externally to clients, effectively increasing traffic and engagement.

• Led the social media strategy, growing Instagram from zero to 1,200 followers in just two months through targeted content and engagement tactics.• Created original, engaging content and managed strategic publishing across Instagram, Twitter, Facebook, and Pinterest to enhance brand presence.• Delivered weekly analytical reports evaluating individual channel growth, providing insights for ongoing optimization and audience engagement.

• Selected as the first Community Assistant for DETAILS Style Syndicate, exclusively curating content for the public-facing landing page on a daily basis.• Managed daily postings by curating high-quality articles from contributors and editing submissions to align with the DETAILS brand voice.• Led community outreach and recruitment efforts, expanding the network from 50 to 220 contributors, which helped attract new potential advertisers for DETAILS Style Syndicate.

• Managed extensive travel logistics, both commercial and private, and ensured seamless scheduling and daily operations.• Supported high-profile interviews with celebrities such as Cher, Madonna, Kylie Minogue, and Taylor Swift.• Assisted with email management, daily calendar scheduling, segment research, on-site tasks, and monthly expense reporting.• Assisted in growing Alicia’s Instagram following from 2K to 40K and launched her #StyleByAlicia hashtag.• Designed and maintained Alicia’s personal website, curating content to highlight her on-air work and media presence.

- Created weekly round ups of the best fashion stories online for email newsletter- Curated, edited, and published daily content for FashionIndie.com- Maintained and updated Socialyte.co with daily fashion blogger content

- Consulted twice a week creating curated content for Facebook, Instagram, Twitter, and Tumblr on PROJECT Trade Show platforms to drive engagement and traffic to their clients. - Additionally worked on creating ROI for their bottom line advertisement sales.

- Assisted senior level executives in executing digital and social marketing campaigns.- Coordinated live events in New York City.- Coordinated and managed paid blogger initiatives. - Coordinated and negotiated bloggers and photographer rates on behalf of clients such as Instyle, MAGIC Tradeshow and others.

- Managed creating and publishing weekly content on Instagram, Twitter, Facebook, and Pinterest.- Liaison for blogger outreach and event coordination.

- Covered events in New York - wrote bimonthly round ups- Managed emails, contacts, and brand collaborations- Proof read posts before publish, and assisted with brand relationships

- Managed daily closet organization/ returns and headed over-seas trunk packing- Assisted on Alex White's exclusive September issue photo-shoot- Worked closely on preparation for CFDA/ Vogue's Fashion Fund interviews

- Managed a close customer to associate connection- Assisted in floor recovery and brand relationships

- Helped prepare clothing weekly for pick-up and returns after photo-shoot- Worked closely on set with stylist and her assistant- Created stylist's blog and assisted with social media

- Youngest seasonal menswear employee - Sold at numbers above my quota - Assisted in floor presentation

- Manage daily showroom pulls and proper closet organization for photo-shoots.- Helped assist various stylist on preparing for photo-shoots and while on set.- Worked closely with assistant fashion market editor with re-see show room appointments.

- Organized samples in the correct line sheet order for the sellers before each appointment.- Assisted the buyers and sellers during Market Week and Coterie. - Assisted management in preparing for Market Week and Coterie. - Merchandised samples according to line sheet.

- Inputted financial documents into their accounting network.- Had my own style board updated monthly with current trends and news.- Assisted in creating a filing organization and maintaining its organization.

- Sold contemporary handbags and cross-sold products to customers.- Established a loyal clientele of shoppers.- Top sales associate five times in one month during December.