Freddy's career in the creative industry spans over 17 years, where he has pursued excellence across various disciplines. From his humble beginnings as a Graphic Designer at DDB Indonesia in 2007 to his current role as a Senior Digital Designer at Adherium, a global digital health company.He began his career in 2007 as a Graphic Designer and was later promoted to Junior Art Director at DDB Indonesia. One and a half years later he joined Lowe Indonesia as an Art Director where he created impactful campaigns for AXIS, elevating the telecommunications provider to new heights. His work at Dentsu and RAPP further solidified his reputation as a creative force, with successful national sports campaigns of Singapore and Indonesia and winning business pitches for prestigious clients like Nestle and Bank Danamon.In 2010 he returned to DDB Indonesia, leaving an indelible mark on iconic brands such as Coke Zero, Castrol oil, and Listerine. His excellent contributions led to his return to Lowe Indonesia the following year, where he crafted captivating campaigns for Dji Sam Soe cigarettes and Wall's (also known as Streets ice cream in Australasia).Seeking new challenges and opportunities for growth, Freddy left Indonesia for New Zealand in 2011, where he pursued further studies in 3D Design and Animation while also working as a freelance graphic designer for various clients.Upon his return to Indonesia, Freddy embraced a new chapter at DM-ID Holland, Indonesia's largest brand agency, where he played a key role in shaping impactful brand identities across Southeast Asia.Driven by a thirst for innovation, Freddy ventured back to New Zealand in 2013, seizing the opportunity to join Adherium, a global digital health company, as their Multimedia Designer. As the sole designer, he oversaw the company's creative direction, from brand identity to digital designs, demonstrating his ability to thrive in dynamic environments.Four years after, Freddy embraced the spirit of adventure as he moved to 'the adventure capital of the world', Queenstown and joining Swordfox as a Senior Designer, where he used his expertise to craft immersive brand experiences and drive digital solutions for local businesses.Freddy's exceptional contributions did not go unnoticed. Amidst the challenges posed by the pandemic in 2020, Adherium recognised his exceptional work ethics and results-driven approach, offering him the opportunity to return as their Senior Digital Designer, empowering him to drive digital innovation aimed at improving the lives of people living with Asthma and COPD.
Listed skills include Art Direction, Advertising, Illustrator, Graphic Design, and 23 others.
