Fred Ehle's Location
Detroit Metropolitan Area, United States, United States
Fred Ehle's Contact Details
Fred Ehle work email
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About Fred Ehle
Innovative, award winning marketing executive grounded in brand with retail expertise for both the B2B and B2C space. Successful history of driving top and bottom-line growth within Fortune 500, private equity and privately held companies including Rocket Mortgage, Jockey International, Redbox, McDonald’s and PulteGroup. Delivered new to market innovation including several “firsts” for these companies. Built and grew existing brands and launched over 30 new products for companies like General Mills, Campbell Soup, ConAgra and SC Johnson both domestically and globally while leading major ad agencies including DDB, FCB and Leo Burnett. Additional expertise in digital, customer experience, CRM, performance marketing and new product and program initiatives. Named OnCon Top 100 marketer in 2021, 2022 and a member of the Association of National Advertisers CMO Circle.Key areas of strength include:Strategy: Leverage data to identify insights to drive strategies and tactics that delivered significant growth. Defined or refined the marketing strategies for twenty B2C and B2B brands and businesses. Reinvented the business models for the Del Webb and Centex businesses and the marketing strategy for redbox. Led successful turnaround of PulteGroup and McDonald's through strategic shifts. Led and facilitated the development of the first 3-year strategic plan for Jockey International.Innovation and product management: Successfully launched over thirty new products and fifteen new marketing programs. Developed and implemented several “firsts” Including: First sports sponsorship, broadcast marketing and national television advertising for Redbox; First Customer Officer for McDonald’s driving the development of the first CRM program, loyalty program, attitudinal and behavioral segmentation, and Return on Marketing Spend; and First segmentation, new product development process, and cutting-edge retail environments for PulteGroup.Omni-channel execution: Led omnichannel marketing including paid, earned, owned channels and performance marketing. Led the pivot of acquisition marketing at redbox to a partnership and affiliate model. Over a 20-year career in advertising, leading local, national and global campaigns for over twenty brands.email: fehle@comcast.net
Fred Ehle Work Experience Details
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Creative LeaderNeolDetroit, Mi, Us -
Head Of Marketing Home LendingRocket Mortgage Jul 2024 - PresentDetroit, Michigan, UsLead marketing for the Rocket Mortgage Purchase and Rocket Homes lines of business. -
Board Of AdvisorsHighwater Jun 2024 - PresentPhiladelphia, Pa, Us -
Creative LeaderNeol Sep 2023 - PresentLondon, GbNeol is a Community-powered platform for audacious creative minds to do the best work of their lives.Neol’s platform empowers creative leaders with the technology, people, and processes they need to deliver impactful projects from anywhere at scale.
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Advisory Board MemberKann Advisory Group Jan 2024 - PresentOrlando, Fl, UsSenior strategic advisor to CEO on firm strategy, marketing and operations. -
Interim/Fractional Cmo Zrg Interim SolutionsZrg Partners, Llc Aug 2023 - Jul 2024Rochelle Park, Nj, UsFractional CMO for an early stage life sciences company and a financial services company -
Vp Marketing Solutions GroupZrg Partners, Llc Aug 2022 - Jul 2023Rochelle Park, Nj, UsContract employee that reported to the CEO, was a member of the executive leadership team and developed, launched and led the new Marketing Services Group at RoseRyan a ZRG partners company, providing interim and fractional finance and accounting leadership and consulting services for companies ranging from venture-backed start ups and private equity portfolio companies to Fortune 500 companies across a range of sectors. The newly formed Marketing services group migrated to ZRG Interim practice in 2023
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Vp, Product Marketing, New Business Development, Innovation, Research, StrategyJockey International, Inc. 2020 - 2021Kenosha, Wi, UsReported to the President and member of the Senior Leadership Team. Was initially tasked with leading new business development and was quickly awarded expanded responsibility for product marketing and licensing. Led and facilitated the development of the first 3 year strategic plan in company history. Accelerated pace of entry into a significant new category. Led key research and innovation initiatives. Jockey has key retail partnerships with WalMart, Target, Kohls and Macys among others, 90 retail stores and a robust ecommerce business. -
Vp, Head Of MarketingRedbox Automated Retail, Llc 2018 - 2020Oakbrook Terrace, Illinois, UsReported to the Chief Commercial Officer and was recruited to be head of marketing for redbox, redbox on demand and to lead an omnichannel, paid media test to determine if negative revenue trend line could be reversed for redbox. Responsible for enterprise wide brand management, integrated and channel marketing, content marketing, strategic planning, omnichannel marcom, partnerships, retail co-op marketing, sports sponsorships and promotional calendars. Managed a team of twenty. Selected accomplishments include:• Led first broadcast media test in redbox history that delivered 4% lift in revenue vs. control markets.• Redefined new customer acquisition strategy from paid media to a partnership and affiliate model and transformed the marketing team to a performance driven model.• Led first sports sponsorship, the redbox bowl, with redbox’s first national advertising.• Launched a revamped loyalty program to 40MM members.• Launched new On Demand streaming movie business achieving 1MM transactions per month within 12 months of launch.• Part of Apollo diligence team for two acquisition processes defining targetco growth potential and brand elasticity. -
Vp Chief Customer Officer UsMcdonald'S 2014 - 2016Chicago, Illinois, UsPulteGroup CMO recruited me to re-join her at McDonalds and, ultimately, reported to the Chief Strategy Officer, with dotted-line reporting to the CMO. First Chief Customer officer in McDonald's history. Led customer insights, customer experience and CRM teams to drive strategic innovation in Marketing, Menu Development, and Operations. Managed a team of 26. Select accomplishments include:• Led the development and implementation of key CRM commitments: built central data warehouse, optimized email offers, identified and on boarded loyalty agency, identified optimal attribution mechanism for loyalty participants outside of the mobile app. Launched loyalty test program that has since been launched nationally.• Transformed the customer experience to leverage learnings and develop implications of all customer experience measures to drive Ops and Crew to improve customer experience. Customer service scores increased by an average of 24% across 4 different measures: speed, friendliness, accuracy, food quality.• Partnered with vendor to identify enabling technology that launched All Day Breakfast resulting in the first consecutive quarters of same store sales growth in 3 years Q3 2015 (+0.9%) and Q4 2015 (+5.7%).• Led the development of McDonald’s first proprietary Return on Marketing Spend (ROMS) model which identified optimized channel mix and national/coop spending levels.• Led the marketing planning, message brief and engagement plan development process with appropriate segment insight to drive improved marketing effectiveness at all levels: national-coop. Improved copy test scores recall and persuasion by 15%. Improved brand sentiment by 3%."Fred is a seasoned marketing executive who puts the customer first and builds innovative strategies to drive growth. He understands both the agency and corporate worlds and gets the most out of his partner relationships." -Kristy Cunningham former Chief Strategy Officer McDonald's US, currently CMO Bright horizons -
Vice President Enterprise Brand ManagementPultegroup 2010 - 2014Atlanta, Georgia, UsPromoted to lead brand strategy and activation for all three PulteGroup brands: Centex-entry-level buyer, Pulte-move-up buyer, and Del Webb targeted at active adults. Led the redefinition of the Centex and Del Webb business models, including new products, retail environments, mortgage service offerings, sales enablement, sales collateral, merchandising and all marketing communications. Created new product development process and led ideation for developing new products. Led the creation of new, forward-looking segmentation model that unearthed new opportunity targets and can model future demand by segment. Member of corporate strategy team, identifying drivers of shareholder value."Fred has led critical brand efforts working for me at PulteGroup. He brought strategic thought grounded in customer insights that were key in developing new products and services for our company. As an example, he developed a ground breaking segmentation model that will help predict future sales demand by household. He is a great team member, always bringing humor and good will to any challenge. I relied on his perspective to challenge the way the industry thinks about customer needs and to identify new areas of value creation for the company. "-Deborah Wahl former CMO PulteGroup, McDonald's US, currently: Global CMO GM -
Vice President Brand Management Centex BrandPultegroup 2010 - 2011Atlanta, Georgia, UsI was recruited to report to the CMO of the largest new home-builder in the country with over $5 billion in sales. First brand officer in Pulte history. Led the redefinition of the Centex brand position that led to a complete overhaul of brand identity: new mortgage as service offering, Centex Mortgage Advisor which increased conversion from 16-44%, new retail centers, sales collateral, home design, home options, pricing and marketing communications in all channels: TV, radio, website, social, search, digital. "Fred is a consummate professional with a keen ability to grasp the strategic implications of a business action. He is a quick study with a well honed ability to synthesize a large number of seemingly disperate inputs to drive to a well reasoned business action. Perhaps most important, however abstract the project he never loses sight of the fundamentals of the core business."-Steve Burch Area VP East PulteGroup
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Associate Partner-Head Of StrategyVsa Partners 2007 - 2009Chicago, Il, UsReported to the CEO as lead strategist managing a department of 10. Tasked with leading key client engagements, business development, and strategic acquisitions. Selected accomplishments include:• Avery Dennison Corporation: Led team responsible for developing new corporate positioning, resulting in complete redefinition and overhaul of company’s marketing role and function. • Citadel Investment Group: Defined and launched Citadel Investment Group’s corporate positioning.• Redbox: Secured relationship with Redbox kiosk DVD rental as strategic design/digital development partner."Fred is in the category of the best of the best. I am pleased to recommend Fred and his broad capabilities in communications strategy, brand positioning and messaging. His work product is exceptional."Diane Dixon SVP Avery Dennison"Fred was an outstanding partner and we really appreciated his commitment and his contributions. He worked with us on a variety of major projects and was a key part of our team!"Katie Spring Managing Director Citadel -
Director, Brand StrategyZyman Group Consulting (Closed 2007) 2006 - 2007Personally recruited by Sergio Zyman, my client at Leo Burnett, former CMO of Coca-Cola and author of four books, including two international bestsellers. He was named one of the top three marketing pitchmen of the 20th century by Time magazine. Responsible for leading consulting projects for Fortune 500 companies in developing brand strategy or activating brand strategy. Led engagements that included: global brand positioning and architecture for three Hill's Pet Food brands, a brand portfolio analysis and recommendation for Miller Brewing, brand positioning for ditech.com. Assisted in firm business development as a part of several prospecting teams. Part of team to codify firm intellectual capital."I worked closely with Fred on a number of initiatives requiring strategy development and creative problem solving. Fred is capable of analyzing very complex situations and developing comprehensive and strategic insights from which to build solutions for his client. Fred has a keen ability to create, maintain and develop strong rapport with the client and key stakeholders."Brad Shaw SVP Ipsos, former Zyman colleague
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Senior Vice President Group Account DirectorLeo Burnett Usa 2005 - 2006Chicago, Illinois, UsReported to the CEO. Led the advertising for 12 ConAgra brands totaling $175 million in billing. Chef Boyardee brand won Gold EFFIE. Recruited by ConAgra client to join Zyman Group -
Founder, Managing PartnerBrandapart Llc 2003 - 2005Marketing consultancy specializing in brand positioning, marketing communications strategy and advertising. Clients included: Berbee Information Systems, IPG, Draft, Element 79 Partners, FCB, The Nature Conservancy of Wisconsin and SC Johnson. -
Senior Vice President Group Account DirectorFcb Chicago 1996 - 2003Chicago, Il, UsBayer Bess Vanderwarker was acquired by FCB in 1996Reported to President of FCB Chicago. Led global advertising for two SC Johnson brands: Raid and Off! Led advertising for the Edge and Skintimate brands sold only in North America. Led advertising for SC Johnson Corporate and new products for all brands. Responsible for brands totaling $75,000,000 in media spend with five direct reports, and ten total reports. Served as only external member of SCJ Insect Control Global Capitalization Team. Oversaw advertising for Quaker State Motor Oil, leading new business team earning Quaker State and Midas Muffler accounts. Developed copy strategy, managed creative execution, tracked results, launched new products, engaged in new product development teams."Over the years, Fred deftly handled a couple of domestic and global brand assignments on the S.C. Johnson account. He was well respected for his strong strategic and people skills by his team, peers and clients. He knew how to navigate the persnickety SCJ culture and get things done. Fred was a highly valued member of our global team and some one I trusted to speak openly and honestly….regardless of the situation and politics involved." Mark Pacchini Co-President FCB Chicago -
Vice President Account SupervisorBayer Bess Vanderwarker Advertising 1992 - 1996Recruited by former DDB Chicago CEO to join BBV.Led advertising teams for Campbell Soup co., Motorola and Ameritech. BBV was acquired by FCB in 1996
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Account ExecutiveDdb 1988 - 1992New York, Ny, UsLed the day to day advertising for General Mills and State Farm insurance.
Fred Ehle Skills
Marketing Strategy
Marketing
Advertising
Integrated Marketing
Brand Architecture
Marketing Communications
Customer Insight
Management
Leadership
Digital Marketing
Brand Development
Creative Direction
Strategic Communications
Creative Strategy
Direct Marketing
Competitive Analysis
Segmentation
Product Development
Positioning
Business Strategy
Business Development
Strategic Planning
Brand Equity
Start Ups
Interactive Marketing
Marketing Management
Marketing Research
Customer Experience
Product Marketing
Consulting
Product Innovation
Crm
Fmcg
Retail Design
Strategic Consulting
Internal Communications
Employee Engagement
Brand Activation
Business Model Development
Communication Strategy
Brand Developement
Branding
Content Marketing
Customer Acquisition
Strategic Marketing
Email Marketing
Thought Leadership
B2b Marketing
Brand Awareness
Brand Management
Fred Ehle Education Details
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Thunderbird School Of Global ManagementMarketing -
University Of Wisconsin-MadisonPolitical Science
Frequently Asked Questions about Fred Ehle
What company does Fred Ehle work for?
Fred Ehle works for Neol
What is Fred Ehle's role at the current company?
Fred Ehle's current role is Creative Leader.
What is Fred Ehle's email address?
Fred Ehle's email address is fe****@****ast.net
What schools did Fred Ehle attend?
Fred Ehle attended Thunderbird School Of Global Management, University Of Wisconsin-Madison.
What skills is Fred Ehle known for?
Fred Ehle has skills like Marketing Strategy, Marketing, Advertising, Integrated Marketing, Brand Architecture, Marketing Communications, Customer Insight, Management, Leadership, Digital Marketing, Brand Development, Creative Direction.
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