Frédéric Balaÿ
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Frédéric Balaÿ Email & Phone Number

COO and CRO at Hawkcell
Location: France, France, France 12 work roles 5 schools
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✓ Verified Jun 2026 3 data sources Profile completeness 86%

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Current company
Hawkcell
Role
COO and CRO
Location
France, France, France
Company size
31 employees

Who is Frédéric Balaÿ? Overview

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Quick answer

Frédéric Balaÿ is listed as COO and CRO at Hawkcell, a company with 31 employees, based in France, France, France. AeroLeads shows a matched LinkedIn profile for Frédéric Balaÿ.

Frédéric Balaÿ previously worked as Chief Operating Officer at Robart Gmbh and Managing Director at Archos. Frédéric Balaÿ holds Executive Mba from Hec Paris.

Company email context

Email format at Hawkcell

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Hawkcell

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Profile bio

About Frédéric Balaÿ

I’ve harnessed 25+ years' experience in the Consumer Goods industry, delivering high-level strategic and commercial acumen, a strong focus on people and culture, and a spirit of entrepreneurialism to drive strategic transformation and exponential growth.Hands-on, versatile and pragmatic, I have led international teams, defined and executed strategies, stimulated the growth of existing portfolios or launched new product categories and found new markets.With an extensive background in Sales, Marketing and Commercial leadership, my capacity to “see the big picture” and deliver operational excellence has led me to take on expanding responsibilities and build skills:Executive Management :- Strategic and operational vision.- Change or transformation management.- Management of growth or divestment.- International expansion.Sales/Business development:- Definition and implementation of B2B, B2C, D2C, OEM strategies.- Multi-channel commercial competitiveness, physical and digital, social and e-commerce.- Management and support of distribution networks.Marketing:- Strategic and operational, upstream and downstream, physical and digital.- Structuring a value proposition. Product and brand positioning.- Building corporate culture and communication platform.- Recruitment and retention of customers and consumers. Customer experience.- Management of strategic projects and partnerships.Operations:- Setting up an efficient supply chain (purchasing, production, logistics, after-sales service)- Performance of the production: quality, lean management , management and negotiation with EMS/ODM/OEM.HR :- Recruitment and support of international multifunctional teams.- Team inclusion and development.Finance/legal:- P&L ownership and management.- Optimization of results and profitability.- Search for financing/investments.- Negotiation of contracts, due diligence, M&A.Solutions and results oriented, I pilot the performance and bring serenity to the teams. Federator and positive, I communicate with all stakeholders and strive to create opportunities for all.Sensitive to environmental issues, I thrive transforming innovation into effective and sustainable products or services. Experienced in defining and executing strategic action plans, I identify growth drivers while developing and nurturing talents.#executivemanagement #strategicvision #businessstrategy #operationalexcellence #transformation, #restructuring #digital #development #leadership #negotiation #ecommerce #fmcg #deeptech #medtech #ai #international #diversity

Current workplace

Frédéric Balaÿ's current company

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Hawkcell
Hawkcell
COO and CRO
France
Website
hawkcell.com
Employees
31
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Company profile
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12 roles

Frédéric Balaÿ work experience

A career timeline built from the work history available for this profile.

Chief Operating Officer

Current
Robart Gmbh

EMEA

  • Diversified the business into new B2B2C channels.
  • Revamped OEM business. Launched private brand in DACH with full operational support.
  • Defined and executed products and services strategy. Looked for financing and M&A possibilities.
Oct 2022 - Present

Managing Director

Archos

EMEA

  • Built a Medtech division: selection of participations, definition & execution of go-to-market strategy, performed the due diligence to support the successful Euronext listing, government funding management.
  • Managed a team of 45 worldwide. Spearheaded the launch of smart home solutions. Piloted the company divestment in consumer electronics. Revamped the digital commerce strategy.
Jun 2018 - Oct 2022

Managing Director

Archos Sa (Hq)

Eastern Europe, MEA, CIS

  • Created the emerging markets business unit with full P&L & brand launch responsibility across the region.
  • Recruited & animated a global team.
  • Initiated processes & carried out all aspects of business (Sales, Marketing, Finance, Operations, HR, Legal, Service).
  • Set-up an assembly line in Algeria & in Argentina.
  • Defined and executed products, sales and marketing strategy.
Aug 2014 - Jun 2018

Managing Director

Archos, Inc

Denver, Colorado, USA

  • Ran North America subsidiary with full P&L responsibility.
  • Lead a team of 12 (cross functions) and 7 sales rep agencies.
  • Managed outsourced service partners (PR, logistic, customer support).
Jul 2010 - Aug 2014

Senior Vice President Sales Marketing

Archos, Inc

Denver, Colorado, USA

  • Defined and rolled out the commercial strategy.
  • Expanded product categories & referenced brand in key retail national accounts or regional chains.
  • Managed a team of 6 plus 10 sales reps.
Feb 2008 - Jul 2010

Marketing Director

Archos, Inc

Denver, Colorado, USA

  • Deployed marketing stategy. Recruited and animated a team of 3.
  • Piloted all North America marketing activities.
  • Spearheaded a content portal creation with Hollywood Majors VOD offer.
Feb 2006 - Feb 2008

Marketing Manager

Archos

Région De Paris, France

  • Oversaw worldwide product launch support managing product & packaging design, PR, trade marketing, merchandising, branding, advertising, social media, corporate web site, trade events organization and strategic.
  • Launched a full accessories line from sourcing in Asia.
  • Managed a team of 7 (cross functions)
Sep 2004 - Feb 2006

Marketing Director

Acc Telecom

Paris Area, France

  • Launched and oversaw several online services.
  • Negotiated online advertising revenue of the group.
  • Managed a team of 4
Dec 2003 - Sep 2004

Director Of Sales And Business Development

Vivendi

Paris Area, France

  • Oversaw monetization efforts of the group content catalogue (music, movies, and games) creating intra-group partnerships.
Feb 2003 - Dec 2003

Business Development Manager

Vivendi

Paris - France

  • Created premium products for Web platform or Telecom Operator
Feb 2002 - Feb 2003

Brand Manager

Atari

San Francisco, USA

  • Managed US and WW launch of franchise multi-platform games.
  • Coordinated cross-functional teams.
Jul 1998 - Feb 2002
Team & coworkers

Colleagues at Hawkcell

Other employees you can reach at hawkcell.com. View company contacts for 31 employees →

LB Louise Bandiera-Mezei Louise Bandiera-Mezei Colleague at HawkcellFrance, France View → DG Diane Genieis Diane Genieis Colleague at HawkcellGreater Lyon Area, France View → CA Cinthia Arce Cinthia Arce Colleague at HawkcellLyon, Auvergne-Rhône-Alpes, France, France View → EC Emilie Chomienne Emilie Chomienne Colleague at HawkcellLyon, Auvergne-Rhône-Alpes, France, France View → HD Hugo Dorez Hugo Dorez Colleague at HawkcellGreater Lyon Area, France View → NE Noura El Amri Noura El Amri Colleague at HawkcellFrance, France View → JN Jamil Nour Eddin Jamil Nour Eddin Colleague at HawkcellFrance, France View → CJ Cody J. Cody J. Colleague at HawkcellOcala, Florida, United States, United States View → LC Lea Clavier Lea Clavier Colleague at HawkcellClermont-Ferrand, Auvergne-Rhône-Alpes, France, France View → AG Agathe Guillot Agathe Guillot Colleague at HawkcellBourg-en-Bresse, Auvergne-Rhône-Alpes, France, France View →
5 education records

Frédéric Balaÿ education

Entrepreneurship/Entrepreneurial/Company Takeover Studies

Cra Formation

Bachelor'S Degree, Business Administration - Marketing - Finance

Ipag Business School

Activities and Societies: Student Union member (1995) and President (1996)

FAQ

Frequently asked questions about Frédéric Balaÿ

Quick answers generated from the profile data available on this page.

What company does Frédéric Balaÿ work for?

Frédéric Balaÿ works for Hawkcell.

What is Frédéric Balaÿ's role at Hawkcell?

Frédéric Balaÿ is listed as COO and CRO at Hawkcell.

Where is Frédéric Balaÿ based?

Frédéric Balaÿ is based in France, France, France while working with Hawkcell.

What companies has Frédéric Balaÿ worked for?

Frédéric Balaÿ has worked for Hawkcell, Robart Gmbh, Archos, Archos Sa (Hq), and Archos, Inc.

Who are Frédéric Balaÿ's colleagues at Hawkcell?

Frédéric Balaÿ's colleagues at Hawkcell include Louise Bandiera-Mezei, Diane Genieis, Cinthia Arce, Emilie Chomienne, and Hugo Dorez.

How can I contact Frédéric Balaÿ?

You can use AeroLeads to view verified contact signals for Frédéric Balaÿ at Hawkcell, including work email, phone, and LinkedIn data when available.

What schools did Frédéric Balaÿ attend?

Frédéric Balaÿ holds Executive Mba from Hec Paris.

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