I’ve harnessed 25+ years' experience in the Consumer Goods industry, delivering high-level strategic and commercial acumen, a strong focus on people and culture, and a spirit of entrepreneurialism to drive strategic transformation and exponential growth.Hands-on, versatile and pragmatic, I have led international teams, defined and executed strategies, stimulated the growth of existing portfolios or launched new product categories and found new markets.With an extensive background in Sales, Marketing and Commercial leadership, my capacity to “see the big picture” and deliver operational excellence has led me to take on expanding responsibilities and build skills:Executive Management :- Strategic and operational vision.- Change or transformation management.- Management of growth or divestment.- International expansion.Sales/Business development:- Definition and implementation of B2B, B2C, D2C, OEM strategies.- Multi-channel commercial competitiveness, physical and digital, social and e-commerce.- Management and support of distribution networks.Marketing:- Strategic and operational, upstream and downstream, physical and digital.- Structuring a value proposition. Product and brand positioning.- Building corporate culture and communication platform.- Recruitment and retention of customers and consumers. Customer experience.- Management of strategic projects and partnerships.Operations:- Setting up an efficient supply chain (purchasing, production, logistics, after-sales service)- Performance of the production: quality, lean management , management and negotiation with EMS/ODM/OEM.HR :- Recruitment and support of international multifunctional teams.- Team inclusion and development.Finance/legal:- P&L ownership and management.- Optimization of results and profitability.- Search for financing/investments.- Negotiation of contracts, due diligence, M&A.Solutions and results oriented, I pilot the performance and bring serenity to the teams. Federator and positive, I communicate with all stakeholders and strive to create opportunities for all.Sensitive to environmental issues, I thrive transforming innovation into effective and sustainable products or services. Experienced in defining and executing strategic action plans, I identify growth drivers while developing and nurturing talents.#executivemanagement #strategicvision #businessstrategy #operationalexcellence #transformation, #restructuring #digital #development #leadership #negotiation #ecommerce #fmcg #deeptech #medtech #ai #international #diversity
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Coo And CroHawkcellFrance -
Chief Operating OfficerRobart Gmbh Oct 2022 - PresentEmea• Diversified the business into new B2B2C channels.• Revamped OEM business. Launched private brand in DACH with full operational support. • Defined and executed products and services strategy. Looked for financing and M&A possibilities. -
Managing DirectorArchos Jun 2018 - Oct 2022Emea• Built a Medtech division : selection of participations, definition & execution of go-to-market strategy, performed the due diligence to support the successful Euronext listing, government funding management.• Managed a team of 45 worldwide. Spearheaded the launch of smart home solutions. Piloted the company divestment in consumer electronics. Revamped the digital commerce strategy. -
Managing DirectorArchos Sa (Hq) Aug 2014 - Jun 2018Eastern Europe, Mea, Cis• Created the emerging markets business unit with full P&L & brand launch responsibility across the region. • Recruited & animated a global team.• Initiated processes & carried out all aspects of business (Sales, Marketing, Finance, Operations, HR, Legal, Service). • Set-up an assembly line in Algeria & in Argentina.• Defined and executed products, sales and marketing strategy. -
Managing DirectorArchos, Inc Jul 2010 - Aug 2014Denver, Colorado, Usa• Ran North America subsidiary with full P&L responsibility. • Lead a team of 12 (cross functions) and 7 sales rep agencies. • Managed outsourced service partners (PR, logistic, customer support). -
Senior Vice President Sales MarketingArchos, Inc Feb 2008 - Jul 2010Denver, Colorado, Usa• Defined and rolled out the commercial strategy.• Expanded product categories & referenced brand in key retail national accounts or regional chains. • Managed a team of 6 plus 10 sales reps. -
Marketing DirectorArchos, Inc Feb 2006 - Feb 2008Denver, Colorado, Usa• Deployed marketing stategy. Recruited and animated a team of 3.• Piloted all North America marketing activities.• Spearheaded a content portal creation with Hollywood Majors VOD offer. -
Marketing ManagerArchos Sep 2004 - Feb 2006Région De Paris, France• Oversaw worldwide product launch support managing product & packaging design, PR, trade marketing, merchandising, branding, advertising, social media, corporate web site, trade events organization and strategic partnerships.• Launched a full accessories line from sourcing in Asia.• Managed a team of 7 (cross functions) -
Marketing DirectorAcc Telecom Dec 2003 - Sep 2004Paris Area, France• Launched and oversaw several online services. • Negotiated online advertising revenue of the group. • Managed a team of 4 -
Director Of Sales And Business DevelopmentVivendi Feb 2003 - Dec 2003Paris Area, France• Oversaw monetization efforts of the group content catalogue (music, movies, and games) creating intra-group partnerships. -
Business Development ManagerVivendi Feb 2002 - Feb 2003Paris - France• Created premium products for Web platform or Telecom Operator -
Brand ManagerAtari Jul 1998 - Feb 2002San Francisco, Usa• Managed US and WW launch of franchise multi-platform games.• Coordinated cross-functional teams.
Frédéric Balaÿ Education Details
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Entrepreneurship/Entrepreneurial/Company Takeover Studies -
Business Administration - Marketing - Finance -
Marketing - Operations -
Marketing - Finance
Frequently Asked Questions about Frédéric Balaÿ
What company does Frédéric Balaÿ work for?
Frédéric Balaÿ works for Hawkcell
What is Frédéric Balaÿ's role at the current company?
Frédéric Balaÿ's current role is COO and CRO.
What schools did Frédéric Balaÿ attend?
Frédéric Balaÿ attended Hec Paris, Cra Formation, Ipag Business School, Truman State University, Universidad De Zaragoza.
Who are Frédéric Balaÿ's colleagues?
Frédéric Balaÿ's colleagues are Diane Genieis, Hugo Dorez, Agathe Guillot, Jamil Nour Eddin, Emilie Chomienne, Cinthia Arce, Louise Bandiera-Mezei.
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