Frederic Chappuis Email & Phone Number

Fribourg, Switzerland

Givisiez, Fribourg, Suisse

Fribourg, Switzerland

Development of new business model aimed at increasing sales and profitability of advertising spaces : net profit 2.5x in two years.Identification of new locations for physical and digital supports and creation of related products.Development of digital advertising products (dedicated screens, web, vending machines, augmented reality).Acquisition of new customers segment (political parties).Implementation of tactical commercial partnerships at a national level.Creation of… Show more Development of new business model aimed at increasing sales and profitability of advertising spaces : net profit 2.5x in two years.Identification of new locations for physical and digital supports and creation of related products.Development of digital advertising products (dedicated screens, web, vending machines, augmented reality).Acquisition of new customers segment (political parties).Implementation of tactical commercial partnerships at a national level.Creation of products bundles combining different supports.Focused key account expansion.Relations with communication and advertising agencies.Management of customers' orders 100% completion. Show less

Fribourg, Switzerland

Management and development of marketing, sales and customers teams (4units, 44 FTE).Market introductions: 1st Swiss SMS ticketing system, regional train network (RER) TPF Pro (B2B services).Developped a new sponsoring and events strategy focused on customers and proximity through selected partnerships. Mobility services development for B2B segment (conventions, sports and cultural events).Implementation of a dedicated Customers Service team.Integrated… Show more Management and development of marketing, sales and customers teams (4units, 44 FTE).Market introductions: 1st Swiss SMS ticketing system, regional train network (RER) TPF Pro (B2B services).Developped a new sponsoring and events strategy focused on customers and proximity through selected partnerships. Mobility services development for B2B segment (conventions, sports and cultural events).Implementation of a dedicated Customers Service team.Integrated mobility chain : public transports, car sharing / pooling, electric car, bicycles.Improvement on customer experience : new vending machines, onboard digital entertainment systems, new timetables layouts, new website with HAFAS search engine.Quality manager for the Swiss tourism program (levelQ1).Member of Marketing commission for introduction of SwissPass (Branding & CI/CD) Show less

Corporate strategy review - integration of sustainable development actions plan.J-Vs with Swatch Group for decentralized hydrogen production (Belenos Clean Power) for home and mobile consumption.Development of clean vehicles marketing plan (full electric + hydrogen): entry strategy, products and services lines. Project manager for several internal group projects: implementation of Public Affairs unit, M&A, internal control (Swiss Auditing Standard 89

In charge of developping strategic marketing activities (green field) for the EMEA Headquarter of the world / European largest glass container manufacturer

Analysis of the Swiss made high-end watch market, identification of niche, definition of Tempos’ products, exclusive distribution strategy, branding proposal, manufacturing & operations capabilities, legal & finance structure.Discussions with potential industrial and financial investors.

Organisation of due diligences, redaction of Information Memorandum, and valuation of business opportunities and companies. Developed competitors and market analysis for all six divisions and consequently organised the annual strategy workshops for the Board of Directors approval. Conducted in-depth market analysis of the jewellery market for in France and UK. Set-up a subsidiary in Italy for dental activities. Co-ordination of corporate communication, i.e. internet & annual reports

Transferred to Switzerland from Belgium the Allergy and Asthma Market Research in order to support the Marketing Department. Conducted substitution strategy for the launch of two new molecules in preparation for the patent’s expiry of main product Zyrtec (cetirizine H2Cl). Also performed qualitative & quantitative markets analyses based on IMS data so to identify key market trends. In addition, implemented a controlling structure in order to pro-actively manage a 40mio CHF marketing… Show more Transferred to Switzerland from Belgium the Allergy and Asthma Market Research in order to support the Marketing Department. Conducted substitution strategy for the launch of two new molecules in preparation for the patent’s expiry of main product Zyrtec (cetirizine H2Cl). Also performed qualitative & quantitative markets analyses based on IMS data so to identify key market trends. In addition, implemented a controlling structure in order to pro-actively manage a 40mio CHF marketing budget.For all positions with UCB in charge of the budget, three yearly forecasts, and 5-year plan (operations) processes, from data collection to profitability analysis. Provided business and financial support for areas, licensing, and marketing managers. Show less

Developed financial and marketing support mechanisms for customers in specific markets and in particular prepared for the EURO pricing switch. As the pharmaceutical sector was then going through a wave of mergers, conducted competitors’ analyses (e.g. HMR, Sanofi-Synthélabo) in regard to their impact on the allergy field and on licensees’ non-competing clauses. Managed the implementation of the commercial module of an ERP system, MFG-Pro, with operational management and consultants.For… Show more Developed financial and marketing support mechanisms for customers in specific markets and in particular prepared for the EURO pricing switch. As the pharmaceutical sector was then going through a wave of mergers, conducted competitors’ analyses (e.g. HMR, Sanofi-Synthélabo) in regard to their impact on the allergy field and on licensees’ non-competing clauses. Managed the implementation of the commercial module of an ERP system, MFG-Pro, with operational management and consultants.For all positions with UCB in charge of the budget, three yearly forecasts, and 5-year plan (operations) processes, from data collection to profitability analysis. Provided business and financial support for areas, licensing, and marketing managers. Show less

Strengthened and developed contractual commercial commitments with UCB subsidiaries and licensees in co-operation with agents and area managers by taking into consideration operational requirements. Developed market knowledge by managing a 2mio CHF promotion budget for the Middle-East & Africa area. Created a customers database with an A-B-C classification so as to set internal management priorities.For all positions with UCB in charge of the budget, three yearly forecasts, and 5-year… Show more Strengthened and developed contractual commercial commitments with UCB subsidiaries and licensees in co-operation with agents and area managers by taking into consideration operational requirements. Developed market knowledge by managing a 2mio CHF promotion budget for the Middle-East & Africa area. Created a customers database with an A-B-C classification so as to set internal management priorities.For all positions with UCB in charge of the budget, three yearly forecasts, and 5-year plan (operations) processes, from data collection to profitability analysis. Provided business and financial support for areas, licensing, and marketing managers. Show less

Run a 5-people sales administration team and supervised the logistics department so as to ensure timely deliveries to 70 customers in 40 countries. Co-ordinated actions with area managers based in Belgium. Dealt with manufacturing, packaging, and deliveries priorities to guarantee customers satisfaction and thereby building up organisation’s credibility. Developed sales reporting and forecasting models in order to analysis customers’ performances.For all positions with UCB in charge of… Show more Run a 5-people sales administration team and supervised the logistics department so as to ensure timely deliveries to 70 customers in 40 countries. Co-ordinated actions with area managers based in Belgium. Dealt with manufacturing, packaging, and deliveries priorities to guarantee customers satisfaction and thereby building up organisation’s credibility. Developed sales reporting and forecasting models in order to analysis customers’ performances.For all positions with UCB in charge of the budget, three yearly forecasts, and 5-year plan (operations) processes, from data collection to profitability analysis. Provided business and financial support for areas, licensing, and marketing managers. Show less

Certificate, Marketing Management

Certificate, Corporate Social Responsibility - A Strategic Approach

Professional Certificate, Project Management & Aviation Operations, Certified Aviation Management Professional (Avmp)

Stanford / IATA online degree made of 6 modules : 1. Air transport fundamentals. 2. Airport operations. 3. Airline revenue management. 4..

Certificate, Marketing In A Digital World

Upgrade of digital skills developed in partnership with Facebook, Google, Instagram and Youtube

Certificat, La Relation Client Au Coeur De Votre Entreprise

Mba, Management

M.Sc., European Studies

Licence / Bachelor, Political Studies (Ppe)

Baccalaureate, Economics

Education record

Cas, Marketing