As a consultant and acting Commercial Director my role covers a strategic advisory role andhands-on commercial negotiations for Orbit Media pertaining to Pay-TVdistribution, FAST channels development, content distribution, and other opportunities to monetize OM's assets such the Saudi commercial radio Madar FM.My role also contributes to commercial negotiations as an aggregator of contents and servicesfor MMCG’s MVNO and fixed broadband operator Salam.

In charge of distribution and syndication for WarnerMedia content in the MENA region, Turkey, Greece and Cyprus. My role encompasses all new sales and renewal negotiations with the main media groups and telco operators carrying Turner content in these territories. As such I am responsible for tens of millions of dollars in revenues objectives that have been consistently achieved during my tenure.

In charge of a portfolio of 43 affiliate channels on the OSN Pay-TV platform, including some of the biggest brands in broadcasting. We are also responsible for two digital platforms delivering VOD to subscribers across the MENA region: OSN Play and GO Online TV. My responsibilities included: Managing and coordinating commercial and contractual negotiations with media groups licensing channels for distribution on the OSN Pay-TV platform as well as film and series libraries for distribution on OSN’s VOD platforms.Coordinating day-to-day activities for the fair representation and positive leverage of the channels/content on the platform with concerned departments within OSN and with our partners (programming, creative, marketing, scheduling, sales) Coordinating day-to-day activities related to OSN’s contractual commitments to its partners with concerned departments within OSN and with our partners (broadcasting, legal, finance)Creating regular reports for the OSN’s leadership team as well as regular communications to the board of OSN including budget reports, monthly activity reports, board memos for contract approval, and department contribution to the company’s LRP and Business Risk assessment process

Managing and coordinating commercial and contractual negotiations with media groups licensing channels for distribution on the OSN Pay-TV platformCoordinating day-to-day activities related to the affiliate channels on the platform (programming, creative, marketing, scheduling, sales, broadcasting, legal, finance) In charge of generating $8m revenue for OSN via various activities unrelated to the company’s core business, such as the lease of satellite transponder capacity to free-to-air channels, licensing OSN programming to airlines and FTA channels in the region, and sales of media services to channels (EPG, marketing)Creating regular reports for the OSN’s leadership team as well as regular communications to the board of OSN including budget reports, monthly activity reports, board memos for contract approval and department contribution to the company’s LRP

We are creating smartphones and tablets application concepts with an initial focus on edutainment. Our first releases will come out this summer.

Takhayal Entertainment is the media company owner of Fatafeat TV, the 1st 24 hour free TV channel in the Middle East committed to provide its audience with sincere passion for food. It is a dedicated station to Culinary Arts with a great following among Arab women.

Business development specifically within the local music industry and regulatory authorities. Negotiating and implementing contracts with content owners, including international publishers. Planning the roll out of Nokia’s various music services at both country and regional levels. Coordinating the launch and operation of the store within the multi-departmental and multinational environment of Nokia Corporation. Participating in PR activities around the service as an authorized spokesperson for Nokia. Hiring and leading a team of 5 members managing the front-end solution.

I was assigned to the digital operations of EMI Music Arabia, where I was charged with developing new business opportunities through mobile phone operators, content aggregators and hardware manufacturers.

I began my career at EMI as an assistant to the head of the Arabic Music Department of EMI Music Group, Middle East and North Africa. I obtained substantial experience in the industry, including the licensing, manufacturing, selling and promotion of Arabic music in the Middle East, in addition to building-up my knowledge of regional music tastes and emerging genres. I became then responsible for managing the Warner Music Group catalogue and new releases for the Middle East, including the regional releases for such artists as Madonna, Eric Clapton, Missy Elliott, Craig David and James Blunt