Frédéric Gautier is a French leader in the Retail and Category Management consulting, known for founding Ilacad World Retail, CATMAN Latin Forum seminar, and the OPENCatman platform. His work focuses on advancing Shopper and Category Management where he has emphasized the importance of integrating both the retailer’s and manufacturer’s perspectives to enhance competitiveness and align objectives based on Shopper behavior. Gautier has worked in more than 20 countries, starting in Latin America, and trained more that 5000 professionals to Category Management.In his recent presentation at the CATMAN Latin Forum 2024, Gautier discussed the challenges and future of Category Management, including the need for a collaborative approach to planograms between suppliers and retailers, communicating in real time decisions to stores. His platform, OPENCatman, with 30,000 users worldwide, is designed to democratize and simplify planograms tools, allowing multiple stakeholders to collaborate seamlessly on category strategies and product placement in stores. This collaborative model is intended to drive more profitability, and improve customer satisfaction by creating coherent, data-driven shopping experiences.Gautier’s initiatives, especially OPENCatman, are influential in the Retail sector, where he aims to foster continuous improvement and adaptation in dynamic market environments.