Frederic Hebert Email & Phone Number

Madagascar

Cameroun

Douala - Yaoundé - Ngaoundéré

Tractafric Motors Cameroon - OPTORG group, importing, car dealer (brands: MERCEDES PV and IV, HYUNDAI, MITSUBISHI, FORD, RENAULT, JAC), 1,500 NV, 370 employees, 5 sites, Turnover: €70M- Reporting to the Managing Director. Member of the executive committee

Douala - Yaounde - Ngaoundere

Tractafric Motors Cameroon - OPTORG group, importing, car dealer (brands: MERCEDES PV and IV, HYUNDAI, MITSUBISHI, FORD, RENAULT, JAC), 1,500 NV, 370 employees, 5 sites, Sales restructuring with the aim of maintaining volumes in a declining marketImplementation of a corporate service: LTR fleet +20%/year since 2013.Relations with manufacturers, Banking and Administration.Ensuring positive relationships with staff representatives and social climate.

Reunion Island

Car services, 75 employees, 9 centres, Turnover: €7MMIDAS France Master Franchise reporting to Managing Director. Member of the Group’s executive committee.Sales and social restructuring of the organisation to ensure a return to rapid profitability.Financial, sales and social reporting.

Kolors automobiles ◦ importing, car dealer (brands: Kia, Fiat,Alfa Romeo, Land Rover, Porsche), 1,500 NV, 1,000 UV, 106 employees, 3 sites, Turnover: €45MReporting to the Chairman and CEO. Member of the Group executive committee.Redefinition of strategic guidelines (NV, UV; AS and SP sales policy). Supervision of operational sites and implementation of effective and functional reporting.Social, financial, sales and marketing reorganisation, aiming to improve profitability.Return to profitability and reduction in 30 day working capital requirement.Perfect control of WCR, cash flow and gross cash flow. Sale of OPEL and SUZUKI cards.Sales performance with strong growthLand Rover and KIA experiencing strong growth (E.g.: KIA +33%, LAND ROVER +80%).Control of KIA brand (KDCS, Marketing, Parts and Services, S.I.). Implementation of the 7 year warranty. Opening of 2 new showrooms based on the KIA charter.Implementation of corporate service: LTR/STR/rental fleet. Financing (LTR, purchase option).

Reunion Island

4 business units: Public works, HGV, motorcycles and related activity including car rental (HERTZ, BUDGET, RENTA CAR), 300 employees,Turnover: €70M, Le Port - RéunionReporting to the Chairman and CEO. Member of the Car BU management committee.Reorganisation (social, financial, sales and marketing) for all companies within the perimeter to make them profitable in a local context which is generally unfavourable.Reduction in the number of sites. Implementation of a job safeguarding plan. Streamlining resources (from 140 employees across three sites to 50 people at one site) for the HGV Public Works unit. Company merger. Import of Case, New Holland, JCB, IVECO and DAF brands.Control of cash management and cash flow.

Mayotte - Comores

exclusive importer and dealer (sale and after-sales) of Peugeot, Citroën, Opel and BMW brands, 130 employees, €25M, Mayotte & ComorosReporting to the Chairman and CEO.Implementation of strategic guidelines (NV, UV; AS and SP sales policy), and management of teams in a cross-cultural environment.Steering the expansion of subsidiaries’ operational perimeter: vehicle rental under the BUDGET brand, MIDAS franchise, importer and dealer of IVECO brand industrial vehicles and JCB, LIEBHERR, CASE, NEW HOLLAND brand public works machinery (sales and after-sales).Management of 4 sites across 2 overseas territories.