At Facta Partners I work with investors and their portfolio companies to help them define and execute their GTM. As an experienced marketing leader I both advise on the best mix of strategies to drive growth and own the execution of key parts of it.Notable projects include restructuring product offering, pricing, positioning and messaging for a location platform, driving a growth blitz for a life sciences AI product and delivering a growth plan for 2 marketing agencies owned by the same investor.

LMN is an integrated software platform creating operational efficiencies for landscape businesses.Reporting to the CEO and the Board, I ran LMN’s marketing through a fast growth cycle, eventually leading to PE investor exiting with a 8x return.I was recruited to whip the marketing department into a growth engine able to feed the revenue pipeline and meet the ambitious goals. I right sized the team, implemented agile marketing and shifted the focus from digital to offline to meet our audience and lower our CAC to sustain our business model.We repeatedly beat our pipeline goals, delivered 30%+ growth and made major progress against the rule of 40.

Fluxx is the leading grants management software that helps grantmakers maximize their impact.First hired as the head of product marketing and growth I took over the reins of the marketing group short after, reporting to the CEO, when the company was looking for its next stage of growth.I rebuilt our GTM playbook from the ground up with my sales and CS counterparts, launched ABM, pioneered community-led growth, added product marketing and SDR to the marketing team and navigated a major PR crisis.We delivered largest quarterly multi-million qualified pipelines in Fluxx history repeatedly, contributing to 80% ARR, tripled revenue and reached profitability.

Saffron AI, acquired by Intel, is the leading provider of cognitive computing solutions for financial services and aerospace. We operated as an independent startup within the Intel galaxy.Reporting to Saffron AI’s CEO, I ran marketing through a deep existential crisis as the company was looking for its new business model.I steered the repositioning of Saffron from a data science toolbox to a set of industry specific products and rebuilt the brand to support and amplify this new value proposition. I led the creation of the new “cognitive computing” category to differentiate ourselves from other AI offeringsI built the marketing team from scratch managed a multi-million dollar budget to compete with the likes of IBM Watson.We increased revenue by 150% in just over a year, delivered 10x growth in qualified pipelineand grew organic traffic by 200%.

In charge of marketing new connected devices powered by Intel & built in partnership with iconic brands.I led global launches of Run IQ (smartwatch for runners in partnership with New Balance) and Connected Modular 45 (first luxury smartwatch in partnership with Tag Heuer).I was responsible for communication of the global recall of one of our products (Basia Peak), owning user outreach, press & analyst relationsWe Created $30M+ in sales for Basis Peak, New Balance RunIQ, Tag Heuer Connected Modular 45.

Responsibilities:Develop the “Customer Engagement” practice, focusing on marketing strategy and operationsResults:- Hired and developed a team of 20 people- Created service offerings, led customer proposals and engagements, resulting in revenue > $5M annually- Examples of projects:- Launched new products for retail, hospitality and healthcare clients- Designed marketing operations for a payment platform- Growth strategy for a Smartwatch company

Responsibilities:Lead sales and delivery of a variety of projects with a focus on GTM excellence, managed teams of up to 50Results:- Reorganized worldwide marketing operations for a major movie studio- Launched new products and services in healthcare and financial services- Led growth and cost cutting initiatives for C-suite- Developed education program in partnership with leading business schools

Senior consultant with a focus on business strategy and operational efficiency improvement.Main industries included Telco and Consumer Goods.