After meeting Laurent Berns, I co-founded PCRM.Based in Paris and Montreal, PCRM is a SaaS software publisher specializing in the relationship between unit products and customers, be they consumers, distributors, partners or manufacturers.At a time when artificial intelligence has transformed content analysis and generation, it is essential to deliver the right content to the right person, at the right place and at the right time, in order to feed AI algorithms and improve the quality of analysis and content generation.PCRM has created an intelligent content switcher that integrates :- Unitary coding based on a unique URL embedded in a QR code.- Creation of a digital passport for each product unit, integrating all product information (composition, manufacturing, customers, etc.) as well as all events in the product lifecycle after sale.- Referral to the right information and/or service for the right customer, at the right time and in the right place.