Music StreamingDeezer – leading music streaming in France, available in 180 countries, 400 million euros revenue in 2018, 600 employeesRole :Define and implement the global music, podcast & original content strategy for Deezer around the worldStakes :Align editorial teams under one vertical organization to improve efficiency and drive an ambitious music and podcast strategy to increase differentiation & on-app engagementMissions :Define strategy, objectives and KPIs for music & podcast curationManage a team of 50+ music & podcast editors, content producers and graphic designers in France, UK, Brazil, Germany, MENA, LATAM and Central EuropeLaunch an aligned exclusive content strategy in music & podcasts to accelerate differentiationDefine staffing strategy according to global company strategy and objectivesDevelop cross-function activities together with product, brand marketing and data teamsResults :Opening and staffing of different offices around the worldContent strategy adjustment to fit new company objectives : Gen Z turnaround based on extensive market research with new playlists and activationsCo-development with product teams of the features Flow Moods, Blind Test, New Releases weekly and optimizing of Flow through catalogue tagging processesManagement of new content packaging – artwork and in-app merchandising toolsProduction of 10+ original music formats driving record stream numbers : Souvenirs d’enfance in France, InVersions globally, Forro Viral and Deu Baile in Brazil and Reggaeton Acoustico in LATAMLaunch of 30+ original podcasts in France (Best Story Ever with Marina Rollman, Dis Jamy avec Jamy Gourmaud etc.), in Germany (Gang Stories with Kontra K etc...), in La Playlist de mi vida, Ceu da Semana, Porta dos Fundos output deal in Brazil and many more in LATAMLaunch of in-app video formats increasing music discovery such as Décodé (a daily story feature) or La Relève (an album & mini-documentary release simultaneously) in France

Role :Head of content leading a team of 5 people and in charge of curation and production of music & podcastsStakes :Develop a new editorial strategy for Deezer’s content in FranceBuild a solid content teamImprove relationships with artists & labelsMissions:Develop the music engagement on the platformLaunch podcast strategyDifferentiate through exclusive content strategyResults:Signed deals with all major players and launched podcasts in 2016 reaching 10% of penetration after 3 yearsLaunched 20+ original content formats – Albums such as Souvenirs d’Ete, La Relève ou encore Le Grand Noël and hit podcasts such as Gang Stories with Joey Starr, Sérieusement ?! with Pablo Mira, Nostalgie 2050 with Thomas VDB, Tranié Raconte with Benjamin Tranié or La Playlist de ma vie with Justine FraioliLaunched 10+ artist campaigns with Johnny Halliday release, artist campaigns with Julien Doré, MC Solaar, Justin Timberlake or Booba among others streaming - podcasts - artist marketing - strategy - management - music - original content

Role:Bring brand, content & international expertise to french digital companies looking to develop in the german marketStakes:German & French cultures being very different from each other, many companies interested in entering the GSA market need a bicultural support to adjust their strategiesMissions:Veepee - Develop content partnerships with the music and cinema industry in GermanyDeezer – Negotiate & acquire podcasts for the launch of new News & Entertainment offer on the service in GermanyAdopt A Guy – Product adaptation and PR strategies to penetrate the German marketResults:Deezer – Launch of the podcast offer after 3 months of missionAdopt A Guy – Pitch and signing of a PR agency, set up of first local activities, product adjustmentsVeepee – Launch of exclusive sale for release of the new Dany Boon filmglobal – german – marketing – podcasts – negotiation – acquisition – digital – start up – freelance – independent – PR – Berlin – consulting – partnerships – brand - content

RadioTop Radio Vermarktung – Leading sales & marketing company for major Berlin radio stations Berliner Rundfunk, RS2 and Kiss FM, 50+ employees.Role:Overseeing branding and digital activities for 3 different formats (Kiss – 14-25 years old, RS2 – 25 to 45 years old and Berliner Rundfunk 45+), management of a team of 5 people: creative, project managers and digital marketingStakes:Bring aging radio stations into the zeitgeist with a renewed brand identity, differentiating advertising campaign and an ambitious digital footprintBuild brand and digital competences in a newly created divisionMissions:Develop new brand identity for 3 radio stations with external agenciesLaunch mobile applications for Android and iOSRelaunch websites and general technical infrastructure Develop content-based social media strategies for Facebook, Twitter and InstagramResults:+80% online streaming between January 2012 and May 2013 +25% increase in visits in the same time frame on the websitesChange of visual identity still which is still in use todaydigital - radio - brand identity - agency management - streaming -mobile application - social media - content - creativity - team management - editorial - media - production - video

Digital Radio StreamingGoom Radio, digital radio stations launched by Roberto Ciurleo & Emmanuel Jayr, financed by Partech International & Wellington for 9 million eurosRole:Lead the content team consisting of 30+ radio talents, music programmers, producers and audio writersStakes:Bring operational excellence in a 4 months period to a content team in a fast growing company with high ambitionsMission:Setting up a team organization and coaching of the teamReviewing budget & financial points to optimize salariesLaunch new programs such as the 48 Hours of Hip HopManage daily activities on the 15 radios stations of the platformResults:Removing 20% of the content staff to gain efficiencyRebuild a solid team and program schedule over the summerLaunch of many radio shows including ‘McFly & Carlito’music streaming - radio - organization - efficiency - budget - creativity - digital

Role:Manage the development of the German subsidiary out of the Berlin office of Goom RadioStakes:Create a brand-new concept and digital radio model driving usage and revenue over 3 yearsMissions:Localization and launch of first iterations of the radio stations and the websiteSet up PR strategy and launch first media partnerships to drive traffic and visibilityFind first brand sponsorship to support company growth in the marketResults:Launch of the product within 2 monthsDevelopment of partner network within labels, PR (Piabo) and digital media (Qype, Smeet)music streaming - radio - brand partnerships - PR - entrepreneurship - Germany - digitalNegotiation of agreements with major labels and GEMA/GVL

Radio TV Digital EuropeNRJ, leading media group in Europe, 350 million euros revenue, 14 countries, 1400 employees, operating the brands NRJ, Nostalgie, Chérie FM and Rire & Chansons on all devices. Also operating TV channels NRJ and Chérie 25.Role:Oversee the marketing & promotion activities in 14 countries including Germany, Switzerland, Austria, Sweden, Norway, Finland, Denmark, Ukraine, Russia etc.Stakes:Align all brand communication activities in the NRJ territoriesCreate and foster exchange of promotions and event ideas between the teamMissions:Create and deploy common visual identity for all marketsManage global advertising campaigns and eventsRecruit and animate a team of local promotion managersDevelop partnerships to increase global brand resonanceResults:Expansion of the NRJ In The Park event series throughout 5 countriesCreation of a European brand design department increasing brand alignment, efficiency and reducing costsLaunch of global “When you’re listening to this, that’s NRJ” campaignglobal - international - radio - brand #marketing - communication - events - visual identity - management - germany - switzerland - austria - sweden - norway - finland - denmark - ukraine- russia

Role:Define and implement the programming strategy for 5 local radio stations in Germany in Berlin, Hamburg, Munich, Nuremberg and Stuttgart based out of BerlinStakes:Relaunch NRJ stations as a unified network to regain their leadership on 14-29 years old in all marketsCreate an aligned programming team sharing best practicesMissions:Definition of the national editorial strategy and implementation within the affiliate companiesManagement of the national program and promotion teams (20 persons)Definition and implementation of the digital strategyResults:+10% daily listeners of the stations over 2 yearsLaunch of the first live evening syndicated radio show in Germany “911”Setting up of the first national digital radio partnership with MySpacegermany - radio - digital - artists - relaunch - management - talk radio - team organisation- change management - team motivation

Role:Project manage the writing and production of the application file for the TV frequency of NRJ 12Stakes:The French government launched in 2001 the public application process to find 22 new TV stations to launch on the upcoming DT. NRJ was applying for the first time with the hope of finally entering the TV ecosystem.Mission:Development of program concepts and of the corporate identity (logos and content packaging) Management of consultant teams from IMCA and drafting of the applicationSet-up producer pitches in search of the launching program of the TV stationChief of Staff of the Deputy CEO of NRJ Group for this projectResults:NRJ is attributed a channel on the 23d of October 2003project management - digital tv - content - program - tv - creativity - public affairs - entertainment - application

Role:Develop and negotiate digital partnerships bringing extra value to the 4 websites of NRJ (nrj.fr, nostalgie.fr, cheriefm.fr and rireetchansons.fr) – content, traffic or visibilityStakes:Growing the usage of analog radio brands in the newly born digital ecosystem to increase listening ship and revenueMission:Development and negotiation of content partnerships for the NRJ GROUP websites (NRJ, Chérie FM, Nostalgie and Rire et Chansons) - Weather, Astrology etc...Embedded radio strategy and negotiation with partnersitesNegotiation of strategic deals with major actors of the entertainment industryResults:Launch of the first online TV show with Manu Payet and produced by Reservoir ProdLaunch of a co-branded download platform with Universal MusicLaunch of a CD on demand platform with TF1

RadioRTL, n°1 radio group in France, operating RTL, RTL2 et Fun RadioRole:Manage partnerships with labels, artists and tour producers to maximize brand visibilityStakes:Develop brand association with artists to help position the radio stations music format in a highly competitive landscapeMission:Negotiate with labels radio brand exposure on TV commercials, outdoor posters and on album packagingDevelop radio station compilations sold in retailBook artists on radio station eventsSign concert sponsorship for major artistsResults:Creation of compilation brands showcasing radio brand and generating revenue - RTL2 Driving Music, Fun Radio Groove Hits etc…Booking of major artists on all radio station owned events 5 years of RTL2, Fun Live etc.Setting up concert presentation of Sting, Texas, U2, De Palmas etc.artist relations - concert - live - radio - advertising - compilation - revenue - partnerships - brand