Freddie Palmer Email & Phone Number

Edinburgh, Gb

Sitting within the STOLI team, I work across the Stoli Vodka, Elit Vodka, Tulchan Gin, Kentucky Owl Bourbon and Se Busca Mezcal accounts. Responsibilities include content ideation, planning, copywriting and distribution across the brand social pages.

London, England, United Kingdom

Sitting within Oliver Agency, I joined the Beam Suntory SGI account as Senior Content & Community Manager across premium spirit brand, Laphroaig Whisky. My responsibilities included content ideation, planning, copywriting and distribution across multiple digital channels, including social, CRM and web. As manager of Laphroaig’s owned social channels, I worked closely with the distillery team based on Islay to uncover the stories to tell, analysed and reported on monthly performance data which underpinned the content strategy for the months ahead and developed and implemented a social first community management strategy within the consumer response team.ResultsBeam Suntory’s Most Engaged Instagram Brand17% Instagram Audience Growth84% Facebook Audience Growth 95% Organic Engagements Increase 61% Organic Impressions IncreaseIndustry Press Coverage

London, England, United Kingdom

London, England, United Kingdom

I was hired as the Digital Content & Social Media Manager at Westfield White City to take ownership of the UK’s largest shopping centre’s social and digital channels and drive audience growth, engagement and centre footfall. My responsibilities included content planning, creation, distribution and reporting across all social, web and CRM platforms, working with the 400+ brands based within the centre to drive footfall through effective digital storytelling. In addition, I acted as the lead digital adviser on all seasonal media campaigns, influencer campaigns, paid social and PPC advertising. As Digital Content & Social Media Manager, I established and successfully implemented the social and digital launch strategy for Westfield’s mall expansion, which saw the arrival of an additional 70 retailers. Other responsibilities included developing and executing Westfield's Covid19 social strategy and real time social media coverage for a number of live events, including film premieres and Westfield’s 10th birthday celebrations with live performances from James Corden, Rita Ora, Liam Payne and more.Following Unibail Rodamco acquiring Westfield, I led and oversaw the European wide digital communications plan and toolkit for the Westfield brand roll-out across 10 Unibail-Rodamco centres and delivered best practice social and digital workshops to the wider European digital team. I also led and oversaw the digital and social strategy executed during the Covid 19 pandemic and lockdown,Results41% Audience Growth32% Web Traffic Increase24% Organic Engagement Growth Consistent 8+ Ad Relevancy Ranking

London, United Kingdom

London, United Kingdom

I was hired as Audience Development & Social Media Manager at Time Inc’s Marie Claire to define and implement a social and editorial growth strategy across existing and emerging digital platforms. My responsibilities included delivering editorial content, social and workflow strategies, management of Marie Claire’s social channels and weekly newsletter, training the wider editorial team on social and digital best practices, establishing and implementing an SEO focused back-linking programme across Time Inc’s portfolio and contributing daily news stories and SEO targeted features. ResultsRecord Breaking Web TrafficMoM Organic Traffic Growth +50% Social and Newsletter Referrals Increase

London, United Kingdom

I was hired as Content & Social Manager across Bauer Media’s Women’s Lifestyle Portfolio to drive growth and provide editorial direction across Grazia, heat and Closer’s social and digital platforms. My responsibilities included developing best practice social and workflow strategies, creating compelling long and short-term content plans based on SEO best practices, keyword research and effective social distribution strategies, analysing and reporting on weekly performance data and contributing daily news stories and editorial features across the portfolio and direct management of the WLN community manager.Results50% Organic Traffic Increase30% Organic Social Audience Growth4 Million Monthly Unique UsersDrum Award for Grazia x FB Live Edition