Frederic Barret Email & Phone Number

France

Founder of .Bleu agency..Bleu is a business supporter, based in Paris & Marseilles (France) with 3 main activities :1°) Outsourced marketing management2°) Branding & Communication - Strategy planning- Branding & (Online & Offline) Communication strategy consulting : brand platform & positioning, brand identity & architecture, communication strategy objectives, KPI's, monitoring...- Creative partners coordination (freelances, agencies...).- Workshops organisation & facilitation about these topics, with new methodologies like Design Thinking3°) Startup & Intrapreneurship FacilitationSupport & facilitation of startups & new business to help them to qualify & optimise their business model : lean startup methodology & process (empathy card / Value Proposition Canvas / Tests preparation / Business Model Canvas...)

Région De Marseille, France

(Marseille Innovation is the largest business incubator of Sud / Provence area.)- Supports startups & new business for Branding & Communication strategy.- Organises & facilitates workshops to help them about these topics.https://www.marseille-innov.org/- Coordinates creative partners to optimise costs & creative renderings.

Marseille, Provence-Alpes-Côte D’Azur, France

Marketing courses.Creative strategy & Communication courses.

Based on 25 years of experience in the field, Off Global is the new French player in the world of tech. Off Global conceptualizes and develops the new Nokia-branded laptop range and is responsible for the manufacturing, sales, go to market strategy, consumer care and after-sale support.

- Defined the new brand fundamentals of Wiko : brand platform, style guide, sound identity...- Defined the global strategy of the brand- Defined and coordinated with countries the global online & offline communication strategy of the brand (owned media, earned media)- Defined the launch plans of Wiko devices - smartphones, IOT, accessories, apps & interfaces... - for countries. Targets : B2B / B2C / PR- Developed communication tools for global B2B & B2C fairs: MWC Barcelona (Mobile World Congress) and IFA Berlin.- Coordinated graphic designers studio activityDirect Management : 5 people.

- Managed a global brand audit and implemented a new multi canal strategy (Department stores / Retailers / Own stores) in the 3 key markets in the world.- Developped a new brand architecture and a new Marketing Mix for permanent and seasonal collections.- Developped a new global communication campaign.- Recommended and coordinated the E-Commerce activation with traffic acquisition levers (CRM / SEO / SEA etc... and social networks).- Managed 7 people."Codir" Member

- Defined strategies, brand platforms and local activation plans of famous premium spirits brands (Absolut Vodka & Malibu Rhum) in order to increase volumes and share of market, and to improve awareness and image.- Developped print, outdoor and on-line ad campaigns : - Absolut : «Golden Effie» award in 2011. - Malibu : NR1 IPSOS Scores among core targets 18-35 yo from 2007 to 2013.- Implemented digital, PR and viral activation plan to ensure visibility among core-target.- Launched new products and initiate new projects for both brands.- Developped and recommended sales promotion activity in off-trade channel.- Doubled volumes of Absolut Vodka in 4 years whereas the market growth was led with low-priced products.- Managed successfully 4 people (2 senior + 2 junior)

- Defined strategy and activation plan for young adults for the first spirits brand in France : Ricard (40 Millions Liters in 2004).- Launched Ready-To-Drink innovations.- Launched a new brand platform and a new ad campaign to face the growth of private labels.

- Integrated sucessfully Schweppes brand in ORANGINA Company portfolio during the merge between ORANGINA Company and SCHWEPPES France, with a new matrix organization.- Defined new strategy and activation plan of Schweppes brand in coordination with European teams.- Launched new TV, print and outdoor campaigns.- Launched new products to increase volumes and share of market.

- Developped and implemented promotions for Orangina Company portfolio in off-trade channel.- Co-ordinated trade and promotional strategy with sales teams.- Achieved to maintain motivation and excellence of a 6 members team.

Région De Paris, France

Launch of new digital services with "live" information for B2B targets.

Specialised Master'S Degree, Marketing

Master Intelligence Marketing

Executive Education - Certificat, Accompagnateur De Startups & Projets D'Intrapreneuriat

Engineer'S Degree, Ecole Nationale Supérieure D'Ingénieurs (Groupe Ensi)

Maths Sup / Maths Spé

Preparation for national competitive entrance exams to leading French sciences "grandes écoles"

Baccalauréat, Mathematics