Frederic Chery Email & Phone Number

15 years of relevant experience in E-commerce, D2C, and digital marketing, currently Head of D2C for Emerging Markets at Electrolux Group, a global leader in home appliancesIn my role, my team and I are responsible for developing and managing the profitability of the D2C / DTC (E-commerce/Marketplace ; brand.com ; Focus Channel and Brick & Mortar) businesses across more than 12 markets in the region, ensuring that the Electrolux brands, range, and purpose stand out from the competition commercially in the digital space. I bring to life our purpose of "Shape living for the better" through E-commerce, delivering great experiences pre, at, and post purchase. I also leverage my expertise in Affiliate/Influencer Marketing, Performance marketing, CRM and SEO to drive traffic, conversion, and retention for our Stores

Listed skills include Leadership, Product Marketing, E Commerce, E Business, and 60 others.