- Define & own Viber's advertising product strategy, driving user engagement & revenue.- Lead & mentor a talented product management team, fostering collaboration & innovation.- Develop & implement multi-faceted monetization strategies for mobile & desktop apps.- Focus on sustainable growth, exploring diverse user-centric monetization models.

AdTech specialist with over 17 years of digital expertiseI put my experience in the field of communication and advertising to good use. - Accompanying customers to optimize the customer experience, improve brand positioning and boost business results with AdTech solutions. - My goal is to enable companies to leverage more integrated, technologically advanced platforms that deliver real results.

Classes of Web-Marketing, Mobile Ad network (Master 2)

- Definition and implementation of the product strategy for ad tech solutions (Internal and External)- Management of a team of 2 Product Owners- Direct report to CEO

- Responsible of Softonic properties ad monetization solutions, managing the sales operation team and ad tech. - GM of new initiative (Tech publisher network Rev.AMP) https://revamp.softonic.com

Responsible for the new ad server migration. Creating new ad placement solutions in close collaboration with the product and R&D teams. Unlocking new revenue stream via various partnership. Managing the account management team. Building new sales package and training local teams.

Part of the Rakuten family, Viber is one of the largest messaging app in the world. At Viber we connect people, freely and securely. Our users enjoy private chats and video calls with their favorite contacts and public chats with their favorite brands and celebrities. Available on all mobile and desktop platforms.

Responsible and accountable for the growth targets via external traffic.  Managing and developing the Business Development and the Traffic Team. Established team objectives; monitored team-member performance; trained and mentored new team members; created corporate strategies to bridge the gap between publisher and advertiser needs; managed contract negotiations; sales pipeline development and management.At Cheetah Ad Platform, a leading global mobile advertising platform, we provide marketing and monetization services to the world’s top brand advertisers, publishers and developers, enabling them to reach and engage with global consumer audiences at scale.

My role as Business Strategy Director at MobPartner focuses on global scale revenue growth through strategy and special project development. I work with the account management, sales, traffic and product development teams to identify new opportunities and innovative project ideas that can help drive the business forward.I also coordinate the entire business team as a second in command, supporting the Marketing and Sales Senior Vice President.MobPartner was acquired by Cheetah Mobile in April 2015 and the Cheetah Ad Platform launched in June 2015.

- Managing a team of 2 Account Managers, in charge of key clients for mobile content (Electronic Arts, Gameloft, Buongiorno, Neomobile…)- Building and developing strong, positive long-term client relationships by understanding current and future business strategy

- Responsible of MobPartner Mobile Affiliate Programs- Manage a portfolio of advertiser- Worldwide - Identifying potential new clients and business opportunities - Worldwide- Campaign management, reporting, optimization and analysis - Build a long term relationship with advertisers and agencies - Worldwide

Affiliate Manager of eBay Partner Network - Spain.and France

- Management of web products (software, websites…) development over 6 countries: feasibility study and benchmarking, architecture and features specification, content writing, design supervision- Responsible for regular advertising campaigns through various tools: Search Engine Marketing, AdSense, AdWords, Media Buy, and Affiliation)- Team coordination and animation (designers, copywriters, traffic managers and developers)- Result analysis and optimisation (Conversion rate, Click rate, user’s feedbacks…)

- Software or websites design and user- friendliness- Advertisement Design (landing page, banners...)- Html, JavaScript and PHP Development- Back office development (translation tool, tracking report…)- Online posting and updates management