Frederick Barber Email and Phone Number
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As a senior executive for marketing analytics companies, I’ve managed strategic programs for Chrysler, Kraft, Google & other global brands. Response:AI delivers survey research and predictive analytics solutions to both corporate and public affairs clientele through our automated platform. Previously, I managed a 65 person analytics organization with $30+ million in annual revenues.▶️ RESPONSE:AI ◆ Raised €500k in seed funding; achieved $100k+ in monthly revenue in 1st full year◆ Drove 150% year-on-year growth; >50% of sales outside of European base◆ Key clients include Elevance Health, VMLY&R, McCann, Establishment Labs, Kline & Co and PwC ◆ Led company through acquisition by IFA Holdings in early 2021▶️ MXM: Meredith Xcelerated Marketing◆ Built and sold Directive Corp, a marketing analytics firm, to Meredith (NYSE:MDP)◆ Grew analytics from $5m to $30m; clients included Kraft, VW, Kia, Chrysler, Allergan, Lowe's◆ Recognized in Forrester Wave and Gartner Magic Quadrant reports◆ Spoke at Dreamforce, Salesforce Connections, MediaPost, Digital Analytics Association and more____________MORE ABOUT ME:Starting as a researcher for Dow Jones - American Demographics, I have progressed through increasingly complex leadership roles in market research and analytics firms worldwide.◆ 3rd employee of a market research firm in Washington, DC. Helped build that firm to 28 employees.◆ Ran marketing strategy team for Monitor Company in South Africa ◆ Built a CRM agency in Austin, TX, with $6mm in annual revenues and 35 staff◆ Co-founded Directive Corp, acquired by Meredith Corporation in 2007◆ Appointed Chief Analytics Officer of Meredith Xcelerated Marketing◆ Brought on as CEO of Response:AI, Czech-based startup, bringing our innovative platform to the global marketplace◆ Led the company through a successful acquisition in 2021___________________________And a few fun facts...I am an avid mountain climber. I have climbed:🏔 Kilimanjaro 19,341’🏔 Mt. Elbrus 18,510’🏔 Aconcagua 22,841’🏔 Pico de Orizaba 18,491’🏔 Many 13,000-14,000' peaks in the US, including Mt. Shasta, Pike's Peak, and Wheeler Peak🏔 Guadalupe Peak -- the highest mountain in Texas! 8,750’My wife and I have served in our local church for many years, as ushers, children’s ministry teachers and missions team leaders. I have been married for over 25 years and have 3 wonderful daughters!___________________Extra credit: Ask me where the photo in my LinkedIn banner was taken.
Response:Ai
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PresidentResponse:Ai 2017 - PresentDallas, Texas, UsWorking with an international team, I oversaw the development of response:AI, an innovative survey research technology platform supporting corporate market research, ad testing, message development and political polling.◆ Raised €500k in seed capital from European VCs to build a SaaS platform for market research◆ In first full year of SaaS operation, hit $100k monthly run rate; 150% y-o-y growth◆ Key clients include Elevance Health, McCann, Establishment Labs, PwC, Kline & Co and VMLY&R◆ Attained recognition as an innovative startup in the Greenbook Research Industry Trends report◆ Acquired by IFA Holdings in 2021!
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Chief Analytics Officer, Meredith Xcelerated MarketingMeredith Corporation 2004 - 2017Des Moines, Ia, UsI led a 65 person team delivering over $30 Million annually in content marketing analytics and campaign management services. I was a key player in winning:â—† Fiat Chrysler - CRM agency of recordâ—† KraftHeinz - Content marketing agency for Kraft Food & Familyâ—† Allergan - Brilliant Distinctions loyalty programâ—† Volkswagen - Media Analytics Agency of Recordâ—† TGIFridays - Stripes loyalty programâ—† Nestle / Gerber - Very Best Baby CRM programIn my final year with MXM, I was given a new role as Managing Director, designing innovative service offerings. This led to $5M in new engagements, besting such leading competitors as Epsilon, Oracle and Ipsos MMA. -
Executive Vice PresidentConclusive Strategies 1996 - 2004Huntersville, Nc, UsConclusive Strategies was a specialized database marketing and analytics firm, with particular expertise in market segmentation, targeting strategy and direct response modeling. We partnered with DDB and other Omnicom agencies to deliver marketing analytics services on clients including The Home Depot, Kraft Foods, Isuzu and New York Life. -
Director - Market Research And Consumer AnalyticsMonitor Group 1992 - 1996Cambridge, Massachusetts, UsI led market segmentation and research projects for Strategic Management Counsel, later acquired by Monitor Company, addressing the changing consumer demographics and marketing landscape of post-apartheid South Africa. Later spun off my group to create MarketMap (PTY) Ltd. Our team created custom applications for retail trade area analysis in MapInfo and built the first small area population and income estimation database for the South African market, and worked with both South African and multi-national clients on market segmentation and consumer research. -
Senior AssociateGreenwald & Associates 1988 - 1992Washington, Dc, UsGreenwald & Associates is a market research and marketing strategy firm focused on the insurance and financial services industries. I was the third member of this firm after Dr. Greenwald left his role as Director of Social Research at the American Council of Life Insurance. Over my tenure, we built the firm to 28 staff, working with over 65 major life and health insurance companies.
Frederick Barber Skills
Frederick Barber Education Details
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Cornell UniversitySociology -
Georgetown UniversityDemography
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Regent UniversityStrategic Leadership
Frequently Asked Questions about Frederick Barber
What company does Frederick Barber work for?
Frederick Barber works for Response:ai
What is Frederick Barber's role at the current company?
Frederick Barber's current role is Response:AI đź”· I Deliver World-Class Insights and Analytics for Leading Agencies and Brands.
What is Frederick Barber's email address?
Frederick Barber's email address is fr****@****orp.com
What is Frederick Barber's direct phone number?
Frederick Barber's direct phone number is +121447*****
What schools did Frederick Barber attend?
Frederick Barber attended Cornell University, Georgetown University, Regent University.
What skills is Frederick Barber known for?
Frederick Barber has skills like Analytics, Marketing Strategy, Strategy, Digital Marketing, Database Marketing, Segmentation, Marketing, Integrated Marketing, Email Marketing, Market Research, Strategic Partnerships, Strategic Planning.
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