Frederick Ernst Email & Phone Number

Norfolk, Virginia Area

As a Product Manager I used Data Analytics skills to develop new product concepts, enhancements to existing products design that reflects the current market for renters. I researched current market trends, our competitors, and new technologies, to develop an understanding of customer needs. I also worked with Stakeholders to develop their projects.After putting the Business Intelligence together, I wrote user stories, groomed the backlog, and worked with a UI/UX team, then an offshore team of developers in an Agile software development environment.

Norfolk, Va

Using my Product Management experience, I have successfully renovated investment property and built new homes as the general contractor.- develop the design- go through the plan review and permit process- work with the supply chain of vendors and labor- quality checks- deliver the final product with a Certificate of Occupancy

I currently work on the National Accounts team, and work with national accounts who advertise on Homes.com, one of the largest Real Estate Sites with over 10 million unique visitors a month. I am responsible for setting up a client's campaign, then reporting, analyzing, and optimizing the clients campaigns using Real Media, Omniture, and Excel. This ensures that the ads are performing on our site and that they are pacing to the signed IO. I work with the clients on any issues as well as the invoicing and collections of the accounts. My duties also include working with the Dev team on new advertising products to be sold by the Sales teamUsing Real Media and Omniture, I am able to analyze the performance of advertising positions on Homes.com and look for ways to increase conversions and the ROI for clients.I started with Homes.com as a sales rep working with Home service companies looking to advertise on one of the leading Real Estate websites. With the success of my first 6 months, I was asked to start a new team of local sales reps who integrated inside and outside sales. We were a test market who worked locally with Real Estate brokers and agents, who wanted to market themselves and their listings on our site.

Developed and implemented search engine optimization strategiesSet up and managed SEM campaigns for clientsProspected for new businessDesigned and developed websites according to client needsCreated e-commerce shopping carts for websitesGraphic Design - created company logos and webpage layout

We work to market your business online. Whether you need a website, or need to optimize the site you have, we strive to get your listing on the first page of Google, Yahoo, and Bing. Meridian Solutions can also manage your PPC campaigns for you so you can concentrate on sales.

media consultant for new and existing clients. We specialize in helping clients grow their business through marketing in the Verizon Yellowpages, Superpages.com, and direct mail offerings. I am Google and Yahoo certified and helped clients extend their reach on Google and Yahoo.

Managed and grew customer base through retention and prospectingSold yellow page, internet, SEO and SEM plans, and direct mail productsWorked with clients on any customer service issuesGoogle Adwords Certified

My responsibilities included calling on ad agencies, and national advertisers directly, and to manufactures of aftermarket auto parts to advertise on CollectorcarTraderOnline.com (CCTOL). I was the top sales executive for CCTOL during my time there and a top 5 executive for all of the TraderOnline businesses. I was able to hit and exceed my monthly budgets. One of my successes was to get Harley Davidson to expand their advertising to a Collector Car site with a $30,000 test campaign. I also had one vehicle shipping company spending $74,000 a year with me.I handled my accounts from start to finish, including customer service and collections. I developed products for CCTOL that they hadn't had previously to help bring a better return for my clients. One such product was on our search results page where we increased the average CTR from .03 to .07. This strengthened our renewals.

Ad trafficker using Real Media OAS ad serverAnalyzed Internet Traffic and its value to www.autotraderclassics.com using Google Analytics, WebTrends and HitBox, which helped management make decisions which increased revenue Managed a budget of $16,000 a month for Search Engine PPC campaigns, developed and implemented keyword strategies, performed A/B testing on text ads and made real time changes to campaigns to improve ROISaved AutoTraderClassics.com 50% on Internet pay per click campaigns through analysis of current traffic and replaced with more profitable traffic from more efficient search enginesWorked with Ad agencies and Ad networks to sell ad space on Autotraderclassics.comTop sales revenue producer for three consecutive yearsPerformed A/B testing on clients display ads for improved ROIDeveloped and executed the plan to deliver advertising on www.DealsonWheels.com through an ad server technology which increased online revenue by 20%