Frederick Roceli Email & Phone Number

Stockton, Ca, Us

Stockton, California, United States

San Joaquin County

Manage sales of Sony product to authorized dealer base to increase market share while achieving company sales goals. Field of experience is well diverse in product knowledge, training, channel distribution, and account management. Responsibilities include maintaining business partnerships with account principles and key decision makers to create and implement a profitable business plan. Inventory / forecast / sell thru analysis for multiple products categories helping buyer make buying/replenishment decisions. Other responsibilities include interaction with Customer service and finance personnel for resolution of credit issues. Overseeing the Sales administration process and implementing headquarters marketing programs. •Managed accounts in both retail and wholesale such as Apple Inc., Tower Records, Fred Meyer, Conn’s Appliance, RC Willey, Amazon.Com, Newegg.Com, Skarberg Sales, DBL Distributing/Ingram Micro, along with additional independent retailers and distributors in assigned territory.•Applied strong relationship building skills with detail orientation to increase revenue that met corporate goals while partnering with clients to achieve their goals.•Executed Market Development Funds and company strategies to drive business with results while maintaining ROI.•Capitalized on strong product knowledge to conduct field demonstrations and influence sell in and sell through to expand product placement.•Regularly attended trade shows, launched and executed events in line with company annual directives.•Proficient in developing forecasts, tracking reports, competitive analysis and business plans with goals that exceed both corporate and account based objectives.• Managed territory from remote office utilizing exceptional time management skills and my strong abilities in Power Point, Excel, Word, Outlook and SAP to maintain and grow portfolio

Work with the Regional Sales Manager and outside Sales Representatives on existing regional accounts In conjunction with the outside sales representatives, support the execution of annual business plans for the accounts within this territory, include analyzing trends, tracking each customer’s performance, compiling sales forecasts, and product forecasts.

Responsible for selling Sony VAIO products including Notebook and Desktop Computers, PDA product, Monitors, computer peripherals and any new IT product introductions to Fry’s Electronics. Responsibilities include calling on Fry’s and strong interface with Customer Service and financial personnel for the resolution of credit issues, product orders and proper administration of marketing programs.

Main responsibilities include inventory management and working with supply chain management to implement new corporate initiatives. Interface with sales field and marketing to insure proper flow of inventory. Identify gaps in current processes and work with marketing, sales, and supply chain to find solutions to these issues. Create sales plan as mechanisms to assist in the movement of product on a weekly basis coinciding with account forecasts.

Responsible for the sale of consumer electronics to existing accounts in Northern California and Oregon territory, as well as new account development within the Western Zone, using the telephone as a primary tool. Responsibilities include strong interface with Customer Service and financial personnel for the resolution of credit issues, product orders and proper administration of marketing programs.

Provide full financial and administrative support to the Western Zone Consumer Products Marketing Group in an effort to maximize the profit contribution of the group. The position supports both Region Vice Presidents (San Jose, Dallas), Managers and the zone sales force. Main duties include financial reporting on sales expenses and forecast, committing and distributing of marketing funds, and periodic spot audits on factory outlet stores.

Primary focus is the management of Sony dealer accounts in CAVG. Account base included Telesales (TVRO), ‘B’ stock, Wireless (WTC), Tier 2 dealers and, the Western zone Audio/Video Home Theater portfolio. Evaluate all financial situations for product release, research all logistical problems, Sales Support, customer service, and account reconciliation of chargebacks and collections on past due accounts.

Perform all aspects of credit approval for sales orders in the computer industry. Analyze vendor’s credit history in order to expedite orders. Additional duties include processing credit applications for branch locations and collections on past due accounts.

Perform monthly audits in all areas of the unsecured credit business. Responsibilities include the assurance of quality in telemarketing sales solicitations, credit decisions, operation procedures, and also month end reporting.