I’m Frederick. Your new “multiplier.”As a founder, author, and sales leader for over 25 years, I’ve led sales in a portfolio of companies spanning industries from Saas to Educational Travel... When I first started? I had no idea what I was doing.I was hungry to learn, so I promised myself that one day, I would share everything I’ve learned to help others advance their careers faster. I didn’t go to an Ivy League School, and I wasn’t the Class Valedictorian. Yet, I was able to significantly grow revenue everywhere I went. In some cases, by hundreds of millions of dollars. How?I got a coach, and I learned how to master my day. Now, I’m helping dozens of people just like me crush their sales numbers in all industries. And guess what? Many are doing things today that, when we started, they said were impossible.Wanna learn more about how I can help you level up in your sales career? The easiest way is to DM me on LinkedIn and let's chat to help you elevate to the next level. Looking forward to connecting with you.

As a Senior Director, I led a dynamic and cross-functional team that provided educational travel experiences for students and educators. Educators across the US face significant challenges: - high workloads - typically lower pay - feeling undervalued - underappreciated, and - overwhelmed by life in the classroom.Our goal was to help educators unlock experiential learning through global travel, which helped to enrich the students' learning experience. Our all-inclusive international educational travel experiences prioritized safety, affordability, and global learning and provided educators with a fully curated solution to enrich their students' experiences. Our programs had a profound impact beyond numbers, with students & educators gaining new perspectives and cultural understanding, while students & families enjoyed full-immersive travel experiences–strengthening bonds within communities all over the world.Under my leadership, we achieved significant growth: - Company growth in my regions reached 226%. - Supervised multiple US-West sales teams - Managed revenue of $80-$120M annually - built strategic partnerships with state-level education organizations to expand travel-based learning programs, amplifying our products to reach more educators and students across the US.Additionally, I built a powerful Ambassador team of top customers, turning them into an accountable influencer team resulting in a 40% lift in business in our top territoriesI co-led a US pilot separating sales and customer success, which led to a 25% lift over other US markets. This highlighted our responsibility to continuously improve our services to meet the needs of educators and students.I was promoted to Senior Regional Director in just 2.5 years. I was also nominated for 16 core value awards at EF.Our travel programs addressed educators’ challenges by unlocking new levels of engagement and learning, creating life-changing experiences for students and educators.

I was responsible for building, establishing, and managing the sales organization for the company. I led the sales organization to address critical business challenges for both SMB and Enterprise Businesses, such as: - data leakage, - stagnant growth, - revenue concerns, - unclear marketing strategies. and - difficulty bringing existing customers back as well as acquiring new ones online.Due to these challenges, most businesses experienced frustration, concern, uncertainty, and often lackluster results. And Without our solution, these businesses faced missed revenue targets, decreased market share, and higher staff turnover.To address these challenges, PIN was working to revolutionize the way businesses manage their digital assets and provided a comprehensive, cost-effective solution leveraging consumer data and proprietary AI pin platform to drive growth. Through our Platform as a Service (PaaS), we enabled businesses to identify ideal customer personas, target them effectively, and deliver tailored messages. This approach addressed clients' desires for confidence, success, and clarity in their marketing efforts. As a result, our clients were able to increase their lead acquisition, improve the quality and quantity of leads, boost engagement, and achieve significantly higher growth, revenue, and market share.Under my leadership, PIN Business Network achieved significant milestones. We shifted focus from SMB to enterprise and generated $3M in annual revenue within the first six months.Additionally, my strategy increased the average account value by 40% by leveraging already existing assets and successfully streamlining onboarding new clients.Notably, my team and I sourced and prospected all businesses without any marketing expenses.

At LivingSocial, I spearheaded sales and partnerships in the Rocky Mountain region, addressing the pressing needs of businesses struggling to attract new customers within tight budgets. Many struggled with ineffective advertising methods, and the SMB merchants we were going after needed to be the best in the city–may did not advertise at all. Many businesses that were new to the market were looking for a way to drive new business as well as bring the business back. Ignoring these challenges invited disasters to their company's growth, leading to missed revenue opportunities. LivingSocial offered a game-changing solution: a platform for businesses to access new customers without upfront costs through curated deals and experiences. Leveraging LivingSocial's reach and revenue-sharing model, businesses overcame customer acquisition hurdles, and drove immediate revenue growth, and employed effective ways to drive repeat business. As Area Vice President, I led a fully remote outside sales team of strategic sellers and 20+ account executives, consistently exceeding revenue goals and scaling the sales operation. Under my leadership, the Rocky Mountain region became the top-producing US market for LivingSocial and Amazon deals, generating $20-30 million in net billings. I constructed strategic partnerships with major brands like Denver Broncos, Kroger, Kroenke Sports, and Chipotle, resulting in significant revenue boosts, with some deals bringing in millions of dollars. Through LivingSocial's innovative solutions and my strategic initiatives, businesses experienced a significant transformation. They not only gained access to a cost-effective tool for acquiring new customers but also witnessed a surge in revenue and brand visibility. Overall, I played a crucial role in driving business growth and market competitiveness for LivingSocial's clients.

Denver Magazine, which is a part of Luxury Media Group, provides an excellent platform for brands located in the Mile High City. As the Area Vice President, I led the way in sales and partnerships to elevate the magazine's profile and presence.Initially, our clients were unsure about the effectiveness of the magazine as an advertising platform. They found it challenging to quantify its readership and return on investment, and they wanted to collaborate with luxury publications but needed more certainty about the magazine's reach. This could have resulted in our clients missing opportunities for growth and brand recognition.To address their concerns, we at Denver Magazine, under my leadership, offered a unique opportunity to attract wealthy readers through high-quality content and exclusive events. We provided a distinctive platform for businesses to showcase their brands to affluent readers and promoted them through activations and exposure at glamorous events. My primary objective was to position brands strategically for maximum impact in the Mile High City through Denver Magazine.By implementing strategic efforts, I was able to gain a 38% market share within nine months, resulting in a remarkable 400% year-over-year revenue growth. Moreover, my dedication to excellence was evident in maintaining a 100% sales team retention rate over three years.Furthermore, I helped to establish partnerships with significant local organizations and events, such as The Polo Classic and major sports teams. This further solidified Denver Magazine's position as a premier luxury lifestyle publication in the Mile High City.Due to our efforts, Clients were assured of aligning with a premier luxury publication, gaining exposure to a coveted demographic, and opening up new business opportunities.

Presidential Award - Best in Market 2006Presidential Award - Best in Market 2007#1 New Business 2005, 2006, 2007#1 Direct Seller in 3 Station Cluster 2004, 2005, 2006, 2007