Frederick David Tobin Email & Phone Number

New York, New York, United States

Greater New York City Area

New York

• Manage complex scopes and cross-capability staff plans that align with agency and client goals across Telecommunications, Health and Finance industries
• Partner with agency leadership on new business development
• Lead forecasting, tracking and risk mitigation for accounts totaling over $750M

New York

• Directed mobile platform, social and brand strategy programs for New York area clients
• 400% increase in clients and revenue Q2-Q3

New York, NY

• Program lead for executive-level North America client engagement, including regular scope and budget reporting
• Drive new business strategies; 50% lead/client increase over 2 quarters

Zurich, Switzerland

• Led strategy development for mobile enterprise products
• Directed creative, UX and development of high profile mobile engagements
• Responsible for full project life cycle from business development and strategy through to deployment, measurement and optimization
• Led client engagement, scope and budget reporting; partnered with account leads to ensure KPIs and goals were well defined and measured

Zürich Area, Switzerland

• Directed social strategy, product development, and brand strategy for Outcast Otter brand launch; Over 4x increase in Twitter followers
• Directed copywriting and brand strategy for Mika Maka Moo app launch

Stamford, CT, New York, NY

• Project and client relationship work sited by agency for landing new business, successful continued client relationships and client retention
• Partnered with client account leads for new campaign and program initiatives, planning, full project life cycle and ongoing delivery management
• Led multi-office, multi-country teams and managed project junior staff
• Directed marketing, creative, UX, technical and QA teams for multiple large-scale integrated projects using scrum, agile and waterfall approaches
• Guided media/analytics to ensure creative met designated success criteria
• Successful projects include award winning websites, mobile app development, agency first augmented reality app, social partnerships and campaigns, community management, cross brand partnerships and program management.

New York

• KitchenAid, KitchenAid Cook for the Cure, JennAir brand experience marketing and communications lead, managed public relations, event and cross channel planning
• Led cross office and cross agency integrated brand campaign initiatives and brand partnerships, managed cause marketing strategy and initiatives
• Producer of large-scale public relations campaigns, events initiatives and integrated campaigns with a focus on targeted social media, rich media executions, video production and leveraging traditional offline media.

Greater New York City Area

• Supervised and managed music PR campaigns; managed junior staff
• Managed and developed streamlined press database for more efficient publication outreach and tracking of publicity progress reports; Overhauled site and site content refresh management, established first social.
• Select clients: Alexi Murdoch, Beck, Foo Fighters, Gorillaz, Jimmy Eat World, Phoenix, The Strokes and Radiohead