Frederick David Tobin Email & Phone Number

New York, New York, United States

Greater New York City Area

New York

• Manage complex scopes and cross-capability staff plans that align with agency and client goals across Telecommunications, Health and Finance industries • Partner with agency leadership on new business development• Lead forecasting, tracking and risk mitigation for accounts totaling over $750M

New York

•Directed mobile platform, social and brand strategy programs for New York area clients•400% increase in clients and revenue Q2-Q3

New York, Ny

•Program lead for executive-level North America client engagement, including regular scope and budget reporting•Drive new business strategies; 50% lead/client increase over 2 quarters

Zurich, Switzerland

•Led strategy development for mobile enterprise products•Directed creative, UX and development of high profile mobile engagements •Responsible for full project life cycle from business development and strategy through to deployment, measurement and optimization•Led client engagement, scope and budget reporting; partnered with account leads to ensure KPIs and goals were well defined and measured

Zürich Area, Switzerland

•Directed social strategy, product development, and brand strategy for Outcast Otter brand launch; Over 4x increase in Twitter followers •Directed copywriting and brand strategy for Mika Maka Moo app launch

Stamford, Ct, New York, Ny

•Project and client relationship work sited by agency for landing new business, successful continued client relationships and client retention•Partnered with client account leads for new campaign and program initiatives, planning, full project life cycle and ongoing delivery management•Led multi-office, multi-country teams and managed project junior staff•Directed marketing, creative, UX, technical and QA teams for multiple large-scale integrated projects using scrum, agile and waterfall approaches•Guided media/analytics to ensure creative met designated success criteria•Successful projects include award winning websites, mobile app development, agency first augmented reality app, social partnerships and campaigns, community management, cross brand partnerships and program management, client employee engagement initiatives and campaigns, broadcast quality animation, online advertising campaigns, email and direct marketing campaigns, managing content translation to Spanish and French•Key clients: American Express Global Merchant Services, Delta Airlines, Cadillac, Post, Honey Bunches of Oats, Pebbles, Kraft, Comida Kraft, Kraft Canada, Equifax•Mentored junior producers and staff across multiple offices while establishing standardized account processes and guidelines; Managed Stamford office summer intern program; Managed Stamford office Project Management capability SME program training and shared learning initiatives

New York

•KitchenAid, KitchenAid Cook for the Cure, JennAir brand experience marketing and communications lead, managed public relations, event and cross channel planning•Led cross office and cross agency integrated brand campaign initiatives and brand partnerships, managed cause marketing strategy and initiatives•Producer of large-scale public relations campaigns, events initiatives and integrated campaigns with a focus on targeted social media, rich media executions, video production and leveraging traditional offline media assets to create custom microsites, online video content and mobile placements

Greater New York City Area

•Supervised and managed music PR campaigns; managed junior staff•Managed and developed streamlined press database for more efficient publication outreach and tracking of publicity progress reports; Overhauled site and site content refresh management, established first social outreach initiatives and community management•Select clients: Alexi Murdoch, Beck, Foo Fighters, Gorillaz, Jimmy Eat World, Phoenix, The Strokes and Radiohead