Frederick Goodall

Frederick Goodall Email and Phone Number

I help start-ups, businesses, and nonprofits connect with their target audiences @ Mocha Man Productions
Frederick Goodall's Location
Houston, Texas, United States, United States
Frederick Goodall's Contact Details
About Frederick Goodall

I'm passionate about bringing people together and amplifying their stories. Whether it's building a thriving online community or crafting compelling marketing campaigns, I ignite connections that drive results. My experience spans across various sectors, from building engaged online communities for startups to leading crisis communication efforts for non-profit organizations.From Dad Blogger to Media Mogul:My journey began with transforming blogs – Mocha Dad from a solo platform to a thriving parenting resource, and Mocha Man Style into a leading men's lifestyle destination – reaching millions through strategic partnerships and engaging content. Leveraging my influencer expertise, I've collaborated with major brands like Disney, Lexus, Coca-Cola, and GQ, creating impactful campaigns across video, social media, events, and sponsored content.Building Bridges with Mocha Man Productions:My entrepreneurial spirit led to the launch of Mocha Man Productions, a full-service marketing, communication, PR, and event planning agency specifically empowering businesses and organizations of all sizes. Every brand has a unique story to tell, and I'm here to help you share it with the world.Let's Connect Through Strategic Storytelling:Strategic Live Events: From concept to execution, I craft engaging experiences that foster meaningful connections. Whether it's a product launch party, an industry conference, or a community gathering, I understand the power of live events to build lasting relationships and brand loyalty. My experience extends to the non-profit sector, where I've successfully planned large-scale events like charity galas and fundraising walks.Media Engagement: I secure impactful placements that elevate your brand and reach new heights. With a proven track record of securing media coverage in local and national outlets, I'll help you amplify your message and establish yourself as a leader in your industry.Social Media Mastery: I understand the power of social media and can help you craft compelling content that resonates with your audience. Leveraging my experience as a successful influencer, I'll develop a social media strategy that sparks conversations, builds communities, and drives meaningful engagement.Ready to Connect?Let's chat about how I can help you connect with your target audience and achieve your goals!E-mail: fred@mochamanstyle.comPhone: 281-468-0186

Frederick Goodall's Current Company Details
Mocha Man Productions

Mocha Man Productions

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I help start-ups, businesses, and nonprofits connect with their target audiences
Frederick Goodall Work Experience Details
  • Mocha Man Productions
    Chief Creative Officer
    Mocha Man Productions Sep 2023 - Present
    At Mocha Man Productions, we specialize in telling stories that matter through creative content, photography, video production, and scriptwriting. Whether you're building brand awareness, launching a campaign, or creating something personal, we bring your ideas to life with precision and artistry. Our expertise spans multiple platforms, from films and documentaries to TV shows, commercials, and branded content, ensuring your story is told in the most impactful way.We don’t just stop at content creation—our capabilities extend to live activations, event planning, and seamless marketing strategies. Whether it’s a product launch, corporate event, or immersive experience, we manage every detail from concept to completion. Our goal is to create moments that engage, inspire, and connect with audiences on a deeper level.
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  • Mocha Man Style
    Founder & Content Creator
    Mocha Man Style Nov 2012 - Present
    At Mocha Man Style, we specialize in helping brands connect meaningfully with a sophisticated male audience aged 25-55 through thoughtfully curated content covering style, wellness, personal development, autos, and travel. By leveraging influencer marketing expertise, we have developed strategic partnerships with top-tier companies such as Lexus, Coca-Cola, GQ, Warby Parker, Comcast, Pfizer, and Verizon, creating dynamic campaigns across video, live events, social media, and sponsored content. Our ability to craft authentic stories strengthens brand relationships and drives measurable results.Our approach combines organic growth through SEO and social media strategies, ensuring our audience grows naturally while staying engaged. From producing visually stunning videos to hosting vibrant virtual and live events, we excel at fostering deeper connections between brands and audiences. We plan and execute events tailored to specific objectives, providing immersive experiences that leave lasting impressions.With extensive influencer experience, we identify and collaborate with creators who align with a brand’s identity, amplifying messages across platforms with authenticity and impact. Our efforts have led to earned media placements in both national and local outlets, further expanding our clients' visibility.
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  • Zuhri Care
    Director Of Operations And Marketing
    Zuhri Care Aug 2021 - Present
    * Develop and implement operational procedures to ensure efficient and high-quality service delivery.* Manage staff performance, including scheduling, training, and development.* Oversee budget allocation and resource management for the operational departments.* Implement and maintain quality assurance standards for patient care.* Identify and implement process improvements to optimize efficiency and effectiveness.* Ensure compliance with all local, state, and federal regulations.* Develop a comprehensive marketing strategy to raise brand awareness, generate leads, and increase patient acquisition.* Manage the development and execution of marketing campaigns across various channels, including digital marketing, social media, and traditional media.* Analyze marketing data and ROI to measure campaign effectiveness and make adjustments as needed.* Manage Zuhri Care's online presence, including the website and social media platforms.* Develop and maintain relationships with referral partners and community organizations.
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  • Bakerripley
    Director Of Communications
    Bakerripley Oct 2022 - Oct 2023
    Houston, Tx, Us
    Developed and executed comprehensive communication strategies to align with BakerRipley's mission and goals, ensuring a cohesive and consistent message across all communication channels.Led a dynamic team of communication and social media professionals, fostering a collaborative and innovative work environment, and ensuring the team's growth and development.Successfully managed and mitigated communication challenges during critical incidents, demonstrating the ability to maintain the organization's reputation and public trust.Established and maintained strong relationships with local and national media outlets, resulting in increased positive coverage and visibility for BakerRipley.Developed and maintained relationships with key stakeholders, including donors, partners, government agencies, and community leaders, to enhance the organization's reputation and support its mission.Produced engaging and compelling content, including press releases, articles, and social media updatesUtilized data analytics and metrics to evaluate the effectiveness of communication campaigns, making data-driven decisions to improve outreach and engagement.Orchestrated successful communication efforts for various events, including fundraisers, community outreach programs, and annual meetings, ensuring maximum participation and impact.Prepared regular reports and presentations for senior leadership and the board of directors, highlighting communication achievements, challenges, and recommendations for improvement.Managed a team of contractors including social media, PR agencies, event management companies, photographers, videographers, graphic designers.Produced agency disaster recovery communication plans.
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  • Bakerripley
    Assistant Director Of Communications
    Bakerripley Dec 2019 - Oct 2022
    Houston, Tx, Us
    Successfully navigated external communications and media relations during the unprecedented challenges of the COVID-19 pandemic.Developed and executed a comprehensive media strategy, crafting impactful press releases and media alerts to keep stakeholders informed and engaged.Forged strong relationships with national and local journalists, securing valuable media coverage and amplifying BakerRipley's response efforts.Equipped agency spokespeople for media interviews by providing targeted talking points and comprehensive media training, ensuring consistent and clear messaging.Adeptly served as the agency spokesperson during a critical time, fielding media inquiries with confidence and effectively communicating BakerRipley's response to a broad audience.Collaborated strategically with partners to maximize media impact, coordinating press conferences and other joint media engagements.
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  • Bakerripley
    Director Of Marketing, Brand Writing & Editing
    Bakerripley Aug 2016 - Dec 2019
    Houston, Tx, Us
    Led the rebranding of the largest traditional nonprofit agency in Texas, overseeing name change, logo development, messaging strategy, and visual identity.Developed and executed multi-channel marketing campaigns (email, social media, SEM, direct mail, influencer) to raise brand awareness and drive fundraising success.Crafted compelling copy for all agency communications, including annual reports, advertisements, websites, social media content, video and event scripts, speeches, and publications.Served as the agency spokesperson, cultivating relationships with media outlets and securing regular appearances to amplify our mission.Planned, executed, and promoted large-scale events such as BakerRipley Turkey Trot (14,000 attendees) annual fundraising galas, Juneteenth event, and community center grand openings.Managed a team of subcontractors (designers, photographers, videographers, PR firms, event planners) and effectively allocated marketing department budgets for optimal return on investment.Managed communications and media relations for BakerRipley's emergency shelter serving 8,000 displaced Houstonians after Hurricane Harvey. Facilitated VIP tours, including celebrities, politicians, and major donors, showcasing the shelter's operations and impact. Served as the agency spokesperson during this critical time, fielding media inquiries and effectively communicating BakerRipley's response efforts to a wide audience.
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  • Mocha Dad
    Founder/Editor-In-Chief
    Mocha Dad Sep 2008 - Dec 2016
    Transformed Mocha Dad from a solo blog to a thriving media company, reaching millions of parents through impactful content and strategic partnerships.Leveraged my expertise as a parenting influencer, securing high-profile collaborations with major brands like Disney, Universal Studios, Toyota, and household names like Campbell's, Barilla, Kellogg's, and General Mills.Mastered the art of earned media, securing valuable coverage for Mocha Dad on local and national media outlets.Established myself as a thought leader in the parenting space, speaking at conferences across the country on topics of fatherhood, blogging, and social media engagement.Served as online and live event host for brands such as Kellogg's, Manwhich, ArmitronMocha Dad's impact is recognized by inclusion on prestigious "Top Dad Blogger" lists (Cision, Babble) and a feature in Maria Bailey's book, "Power Moms."
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  • Yellow Cab Houston
    Director Of Corporate Communications, Sales & Marketing
    Yellow Cab Houston Jun 2015 - Jan 2016
    Huizen, Nl
    Developed and executed integrated marketing campaigns (print, digital, video, email, broadcast) based on market analysis of trends, customer personas, and behaviors. Achieved 25% increase in ridership.Spearheaded content creation for blogs, websites, and social media channels, driving user engagement and brand awareness.Secured valuable earned media through strategic media relations and press coverage, leading to increased ridership.Managed and grew corporate accounts and mobile billboard sales, generating 50% revenue increase .Forged strategic partnerships with community organizations, resulting in increased ridership through volunteer programs and targeted sponsorships.Oversaw all branding and corporate communications for five major Texas cities, ensuring consistent messaging and brand identity that resonated with riders.Managed internal communications, design, and branding standards.Created internal newsletters, events calendars, and marketing materials for independent cab drivers.Wrote press releases, presentations, op-eds, and letters to government agencies.
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  • Frederick J. Goodall
    Freelance Writer
    Frederick J. Goodall 1992 - Jan 2015
    I have published work in following print and online publications: New York Times, Essence, Your Teen Mag, Babble, Voxxi, Mamiverse, MommyNoire, Emerge, UPSCALE, Urban Profile, YSB, The Houston Chronicle, Angels on Earth, Campus Life. My essays have been included in the books "Paper Thin/Soul Deep" and "The African American Book of Values."
  • Kbr, Inc.
    Health, Safety, Environmental And Quality Director
    Kbr, Inc. Jun 2006 - Dec 2012
    Houston, Texas, Us
    Responsible for planning, organizing, directing, and innovating KBR’s global quality and HSE management, continuous improvement systems, and communication strategy. I managed a diverse portfolio of businesses in industrial construction, commercial construction, plant maintenance, offshore platforms, infrastructure, minerals, power, and manufacturing.Developed and implemented a common integrated QHSE Management System to allow KBR to become the first EPC contractor to earn certification for an integrated management system (ISO 9001, 14001 and OHSAS 18001).Developed QHSE communication strategy that included monthly newsletters, online and class room courses, presentations, intranet articles, promotional videos, and press releases.Supported sales and marketing team by writing proposals, creating marketing materials, and making presentations to support global business and meet tight deadlines.Improved measurable safety, health, and environmental statistics by 10% annually.Managed global staff of nearly 400 professionals with a budget of over $40MM.Delivered presentations at various levels within the organization which include but not limited to Quality Managers' conferences, quarterly Project Managers Conferences, weekly business unit status briefings, and annual Management Review with CEO and direct reports
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  • Goodall Photography
    Photographer
    Goodall Photography Jan 2005 - Dec 2007
    Portrait, corporate, and events photographer. Staff photographer for Katy Magazine.
  • Kbr, Inc.
    Project Manager
    Kbr, Inc. 2004 - 2006
    Houston, Texas, Us
    Responsible for development of KBR's global safety, health, and environmental improvement and communication strategy. Published articles in industry publications and presented white papers at industry events.Partnered with sales and marketing to create graphics and written content for proposals, brochures, and websites.Wrote, developed, and facilitated online and classroom behavioral and training courses.Wrote speeches, presentations, scripts, and articles for company executives.Wrote corporate policies and procedures.Delivered presentations at various levels within the organization including, but not limited to, orientations, commitment workshops, and quarterly executive leadership conferences.Developed corporate retention strategy to reduce turn-over by 5% and implemented lessons learned database in order to capture and manage organizational knowledge.Planned, organized, and hosted global HSE conference for subcontractors.
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  • Kbr, Inc.
    Project Manager - Operations & Maintenance
    Kbr, Inc. 1999 - 2004
    Houston, Texas, Us
    Responsible for managing Maintenance/Capital work within 7 facilities with 300 maintenance, construction and HSE employees and $17 million in annual revenues. Managed safety, costs, and job plans to complete construction, maintenance, and turnaround work within approved budgets, on schedule, and without injuries. Recognized a 50% improvement in safety performance, 10% increase in revenue, and 15% decrease in overtime during tenure.Served as Chairman of Regional Safety Leadership Team
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  • Kbr, Inc.
    Project Controls Manager
    Kbr, Inc. 1996 - 1999
    Houston, Texas, Us
    Responsible for managing costs for ongoing construction project with 50-200 employees and $6 million plus in annual revenue. Standardized controls procedures and prepared monthly and weekly performance measurement reports for client reviewManaged all union and open shop subcontractors (roofing, painting, refractory, general contractors). Planned and scheduled capital and supplementary maintenance projects and shutdowns in the most effective manner which included estimating manpower, duration of projects, and costs. Developed and facilitated safety and craft training courses.
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  • Kbr, Inc.
    Technical Writer & Technical Specialist
    Kbr, Inc. 1989 - 1996
    Houston, Texas, Us
    Wrote, edited, and revised procedures, engineering documents, computer training manuals, and classroom training modules for various business units. Assisted engineer with writing and editing chapters from the international engineering standard Brown Book.
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Frederick Goodall Skills

Blogging Social Media Marketing Social Media Social Networking Copywriting Media Relations Public Relations Editing Publishing Writing Content Strategy Public Speaking Marketing Newsletters Storytelling Photography Creative Writing Video Production Publicity Project Management Multimedia Digital Media Event Management Management Event Planning Advertising Publications Training Technical Writing Copy Editing Corporate Communications Quality Assurance Press Releases Radio Presentation Development Content Management Sponsorship Marketing Strategy Digital Marketing Wordpress Adobe Creative Suite Fundraising Lead Generation Web Content Creation Inbound Marketing Email Marketing

Frederick Goodall Education Details

  • Howard University
    Howard University
    English

Frequently Asked Questions about Frederick Goodall

What company does Frederick Goodall work for?

Frederick Goodall works for Mocha Man Productions

What is Frederick Goodall's role at the current company?

Frederick Goodall's current role is I help start-ups, businesses, and nonprofits connect with their target audiences.

What is Frederick Goodall's email address?

Frederick Goodall's email address is fj****@****ail.com

What schools did Frederick Goodall attend?

Frederick Goodall attended Howard University.

What are some of Frederick Goodall's interests?

Frederick Goodall has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Education, Poverty Alleviation, Human Rights, Arts And Culture, Health.

What skills is Frederick Goodall known for?

Frederick Goodall has skills like Blogging, Social Media Marketing, Social Media, Social Networking, Copywriting, Media Relations, Public Relations, Editing, Publishing, Writing, Content Strategy, Public Speaking.

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