- Managing over $1,000,000 monthly ad spend for paid social channels.-Generated >$30MM in revenue for clients in 2022- Developing full-funnel strategies, from ads to site, that scale businesses 10x from the time they sign. Ground-up builds for several brands that led to their own acquisition and growth into a global player.- Assisted the business development team with the closing of high-profile accounts. Produced and presented marketing and creative strategies that won business from brands like Fender, Theragun, and many more.- Manage, lead and mentor an elite team of campaign managers who deliver unparalleled client success and experiences.- Developed department training materials and systems to ensure the highest quality of education for new and advanced team members.

Collaborated with clients and brainstormed to create powerful image and copy for advertisements, website content, and brochures.Designed one of a kind logos that fit the product/services client provided and was used as their trademark look.Using SEO best practices, creative imagery, and copy that captured the audience's attention created web pages for clients to boost their ranking on google and their overall allure to clients.

Audience Targeting: Narrowed audience targeting down to specific demographics and interest groups that increased ROI. Guided by audience data, created powerful and engaging content for all social media platforms. Platforms such as Facebook, Instagram, Twitter, and Pinterest.Ad Optimization: Improved CPC, CPA, and ROI by analyzing audiences, thorough A/B testing, and creative ad imagery/video. A/B tested copy, imagery, and or ad style, to deduce what was the statistically optimal ad for all social channels and landing pages. Audience Building: Created new and successful audiences by researching trending events, interests, and other demographic data, through the use of Google Trends, Google Correlate, data mining, and social media outlets. Comparing similar interests and demographic data between audiences gave insight to each new audience’s potential for success.Strategic Planning: Presented audience findings to key departments. Guided them in the creating more powerful ads, imagery, and product aesthetics that appealed to the majority audience, leading to higher conversion rates. Ad Management: Maximized a daily budget of over $1000 profitably with a CPCs as low as $0.15 on cold traffic and as low as $.01 on warm traffic. Anticipated and prevented ad fatigue by implementing various targeting strategies and ad rotation.

Content Strategy: Researched, designed, wrote, and edited, daily outreaches for social media, marketing campaigns, blogs as well as newly posted website content to ensure engagement and brand awareness. Design and Testing: Spearheaded copy and graphic design for online store, social media channels, and digital ad campaigns. Discovered our most effective ads through A/B testing and which caused MoM increases.Audience Targeting: Researched relevant topics that would peak interests of audiences using social media and internal analytics. Predicted future market trends and changes based on previous years’ experiences and audience data.