A dynamic Chief Marketing Officer / Chief Digital Officer, with extensive international experience, I've carved out a reputation as a digital and e-Commerce strategist, with passion for marketing technology. Strong background in brand building, turning around organization and growing talent. Currently Chief Marketing Officer for the Sporting Life Group, I've joined the turn-around project team for the Golf Town business and more recently been involved in the Sporting Life ambitious growth plan in Canada. Prior to joining Golf Town, I was part of the Canadian Tire organization, as Senior Vice President of Marketing for FGL Sports and Mark’s. There I've led the award-winning digital flyer program, re-launched successfully the Sport Chek and Mark's brand in Canada and engaged the marketing team into its digital transformation. On a daily basis, I oversaw the FGL and Mark’s brand journey, developed a team of marketing talents and strived for innovation through digital and social media.Before 2012, my marketing experience stretched across three continents and included the introduction of brand such as Nokia, managing the Microsoft OEM marketing team for South Europe, leading the digital and global brand strategy group for LG Corp in Seoul, Korea. A graduate of the Reims Management School in France, I'm an avid hockey player who thinks of Canada as a massive playground and enjoys spending time in the mountains with my wife and two children.