Frederick Lim Email & Phone Number

Singapore

Singapore

Cork, Ireland, Ie

Managed a US$600M P&L for Asia Pacific including manufacturing facilities in South Korea and 2 JVs in India & Indonesia for an automotive Tier 1 company. Involves regular extensive travel throughout Asia Pacific and USA and managing a team of 520 employees. Key responsibilities include:1. Formulating short and long term growth strategies by region and product lines2. Achieving monthly, quarterly and annual sales targets 3. Development of 5 year Business Plan regarding volume, market share, financial requirements, human resources needs, organizational plans and regional investments4. Understand, evaluate and implement business process improvements in the departments to create a more efficient and customer focused environment 5. Drive aggressive cost reduction program with rigorous process controls and performance enhancement through continuous improvement activities 6. Develop and sustain positive leadership and work relations with employees in a unionized setting at the manufacturing facility.

Glendale Heights, Illinois, Us

Asia Pacific coverage based in Singapore, my responsibilities include establishing and leading the business strategy for the Asia-Pacific Region with full P&L accountability of USD 110M, including management of key customer relationships, oversight of the China manufacturing site and execution of the global Client strategy. Extensive travel 70% of the time throughout the Asia Pacific region, USA and Europe is required.Key Responsibilities:1. Formulate and implement long- and short-term strategies, policies and programs to achieve business objectives.2. Direct the activities of the region, including, but not limited to, the development, marketing and sales of its products and services with the objective of maximizing profitability and growth.3. Establish criteria to measure short- and long-term performance and overall growth, and regularly evaluate results against these performance standards.4. Maintain an awareness of, and exercise judgment in, such areas as market conditions, competitive activities, general economic conditions and governmental statutes and regulations.5. Direct the development and maintenance of long-range operational forecasts regarding volume, market share, financial requirements, human resources needs, organizational plans, and monitor the projected effects of these forecasts on the region's investments and earnings.6. Review and direct the development of new market opportunities and requirements for existing products/services, new products/services and for entirely new products/services, develop an awareness of customer product and service needs, and maintain or enhance customer relations.7. Ensure that effective corporate systems, procedures and financial controls are established and maintained for the region.

Pasar Minggu, Jakarta, Id

Responsible for Daikin JV in Indonesia for the HVAC market with full P&L responsibilities of US$70M for a 240+ strength company, my additional responsibilities include:1. Provide strategic direction in building a strong operation with a best-in-class service mindset and orientation in country. Build a strong brand in the market place.2. Develop and implement strategies to drive growth and operational efficiencies including best practices and processes as well as quality in the company, and thereby enhancing profitability.3. P&L responsibility and responsible for growing the company substantially over the next few years. With over 100 appointed distributors currently, the aim is to grow the network to four to five fold within the next 10 years.4. Provide leadership in implementing sales, marketing and fulfilment of strategies and plans to further the country unit’s success. This will include marketing through dealers, distributors, direct project sales and other channels as required.5. Provide leadership to the organization in a style that is results oriented, motivates, mentors and builds high performance skills to provide excellent customer service, a high level of employee satisfaction, productivity, quality, accountability and high integrity. Cultivate a working climate that encourages customer focus, ownership, new thinking, continuous improvement and teamwork and rewards results.6. Develop leadership bench strength and a solid succession plan for key positions within the organization.7. Participate in the development of business plans that will create dramatic differentiation for the company in the marketplace. Once implemented, the strategy should lead to: -- making customers more successful,- enhancing the company’s market share position, and- achieving the organization’s corporate growth objectives.

Us

Responsible for the overall operations and P&L of the US$140 Million business encompassing the Residential, Commercial and Light Commercial business. Over and above Singapore, the company is also responsible for Indonesia, Myanmar, Sri Lanka and Bangladesh. Direct reports include: CFO,Director of Sales,General Manager - Residential, General Manager - Service,GM - Parts, Exports Manager,HR Manager,Marketing Manager,Quality Manager andACE ManagerScopes of responsibilities were: 1) Company wide profitability managing a total staff of 250 2) Day–to-day operations and ensure company objectives are met 3) Identify market opportunities and develop new markets 4) Develop annual business plan and cash flow plan and ensure the company works towards delivering the set goals 5) Ensure monthly and quarterly forecasts are met in line with annual plans 6) Identify merger and acquisition opportunities to maintain company’s growth 7) Understand, evaluate and implement business process improvements in the departments to create a more efficient and customer focused environment 8) Drive aggressive cost reduction program with rigorous process controls and performance enhancement through continuous improvement activities involving the entire workforce 9) Develop and sustain positive leadership and work relations with employees in a unionized setting 10) Lead, guide, grow and manage the talent pool and build the organisation’s skill sets.The biggest accomplishment achieved in my tenure was to manage the company to achieve the highest Operating Profit (EBIT), Cashflow and NITO for FY 2007 since 1998.

Gillingham, United Kingdom, Gb

Based in Shanghai for about 2 years during this tenure. Responsibility encompassed the P&L of this business unit for the Asia Pacific region with exports to USA and Europe as part of the portfolio. The role included the Plant Operations (including manufacturing), Engineering, Sales & Marketing, PC&L, Finance and HR functional managers under my direct report. Total revenue for 2006 was US$98M.

Gillingham, United Kingdom, Gb

As Sales Director – Asia Pacific, my responsibilities included:1) Managing existing automotive customers e.g. GM, Ford, DaimlerChrysler, BMW, Proton, Hyundai, Daewoo, Holden, Suzuki, Isuzu and Toyota in the Asia Pacific region, 2) Responsible for an annual turnover of US$340+ Million,3) Developing new opportunities / strategies for the AP region to increase market share and revenue,4) Managing a team of Customer Managers located within the Asia Pacific,5) Sales and commercial contract proposals and negotiation with existing as well as potential customers6) Identifying and resolving any other customer-related issues via JVs and subsidiaries with regards to scheduling, delivery, quality and receivables.7) Identifying and supporting customer requirements which would include supplying finished products such as wiring harness, sensors, switches as well as components through the regional manufacturing plants.

Ismaning, Bavaria, De

Reporting to the HQ in Germany, the company specialises in industrial computers for system monitoring in an industrial or military environment. In depth knowledge of wireless (radio frequency) and cable networking is an essential requirement in addition to the familiarity of the following s/w platforms:Windows, OS/2 and SCO Unix.Responsible for setting up the S'pore regional office in 1991, territorial responsibility encompasses the Asia / Pacific region from Japan to Australia / New Zealand. This includes countries such as Japan, Korea, China, India, Vietnam and Singapore among others. Traveling would take up about 60% of the time.As General Manager, my primary functions were:1) Direct sales and technical support to customers, system integrators and distributors,2) Manage distribution channels and to develop new distribution channels in each country,3) Market development,4) Organising and conducting presentations, product training and road shows,5) Formulating and implementing marketing plans regionally,6) Implementing budgets,7) P&L,8) Mgt of the regional office in Singapore which includes sales & marketing, technical and administrative staff.Major accomplishments were:a) Increasing the annual Asia turnover from DM300k in 1992 to DM9 Million in 1997,b) Increasing the existing Asia distribution channel from 3 to 12 distributors,c) Establishing direct business links with MNCs and government corporations such as ABB (Sweden), AEG and Siemens (Germany), Mitsubishi, Yaskawa and Yokogawa (Japan), Hyundai, Samsung, and Korean Heavy Industry (Korea), Port of Singapore Authority, Defence Science Organisation and Singapore Technology subsidiaries (Singapore) and Ministry of Defence (Australia, Singapore and Malaysia) among others. Within the Telecommunication industry, previous experiences with the companies would include Singapore Telecom, Daewoo Telecom, Siemens, Plessey Communications, Tadiran and Alcatel.

Boston, Ma, Us

Headed the Electronics Division in General Electric Company (S) where for 3½ years my responsibilities included Sales & Marketing and the Technical Department; in addition to the Profit / Loss and General Management of the Singapore, Malaysia and Brunei offices. The Electronics Division comprised of the following departments :• Telecommunications Department - Digital Switching• Traffic Systems Department• Power Department - UPS• Medical Department

Forchheim, De

As Product Manager of a German company, Siemens Singapore, for 4 years, I was responsible for the Sales & Marketing and Project Planning of High Technology Diagnostic Medical Equipment such as PDP and VAX-based Magnetic Resonance units and CT Scanners, Linear Accelerators and X-ray equipment in Singapore, Malaysia and Brunei.

Bachelor Of Science In Electrical Engineering, Electrical Engineering

Gce 'A' Levels, Engineering

Gce "O" Levels, Science Stream