Fred Howard work email
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Fred Howard personal email
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I am a passionate business and marketing executive with over 20 years of demonstrable success. I bring a combination of creativity, analytical accountability and inspirational leadership to bear and have driven success in companies from start-ups to Fortune 50 across various industries. I am currently in the C-Suite at Nerdy leading our institutional division. Nerdy is the leading curated live online learning platform benefiting both learners and experts. Led by its flagship Varsity Tutors brand, Nerdy has built a comprehensive online learning destination that enables the delivery of scaled high-quality live expertise for learners of all ages across thousands of subjects and multiple learning formats through the application of technology and AI. Prior to Varsity Tutors I was the CMO at Arivale, a company that combined cutting-edge science, personalized data, and tailored coaching to help clients. Previously I was the Executive Vice President of Global Marketing for UBM Plc, the 2nd largest B2B event company globally. From Dell to Dun & Bradstreet to the gaming company KingsIsle, I consistently delivered high performance teams and metrics-driven marketing. I was instrumental in growing KingsIsle into a highly profitable company where I co-led a 250+ person organization recognized as a top place to work in Texas for three consecutive years. I earned my BS in chemistry from Yale University while earning All-Ivy distinction in football and have an MBA from the University of Michigan. Areas of expertise include:B2B & B2E Leadership | B2B & B2C Marketing | Vision & Strategy | Team Leadership | Product Marketing & Pricing | Digital Marketing | Media Planning & Buying | SEO/SEM | Affiliate Marketing | Email Marketing | Public Relations | Agency Management | Mobile Commerce | Data Analytics | Business Forecasting | Conversion Pipelines | Social Media | Community Relations | Customer Retention | Lifecycle Management | Organizational Design & Reorganizations | Startups | Brand Marketing | Retail Marketing | Event & Experiential Marketing
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Chief Marketing OfficerPortalis AiAustin, Tx, Us
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Ceo And Co-FounderInterwoven Worlds Inc Jan 2022 - Present -
Advisory BoardArtcraft Entertainment Mar 2019 - Jun 2022Serve as an active Advisory Board member for ArtCraft Entertainment, creator of Crowfall. Crowfall is a next generation Massive Multiplayer Online Game "Throne War" simulator. -
Chief Institutional Business OfficerNerdy Feb 2019 - Oct 2021Nerdy is the leading curated live online learning platform benefiting both learners and experts. Led by its flagship Varsity Tutors brand, Nerdy has built a comprehensive online learning destination that enables the delivery of scaled high-quality live expertise for learners of all ages across thousands of subjects and multiple learning formats through the application of technology and AI.Reporting to the CEO, I lead all aspects our institutional businesses including our division focused on academic partnerships and our division focused on private sector partnerships. Prior to leading our institutional businesses I owned the P&L for multiple growth and expansion areas for Varsity Tutors including international expansion, adult professional development, learning differences and the Veritas Prep business focused on college and graduate school test prep and admissions consulting. -
Chief Marketing OfficerArivale Mar 2018 - Jan 2019Arivale is a revolutionary new wellness company that combines cutting-edge science, personalized data, and tailored coaching to help clients optimize wellness.
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Executive Vice President Global MarketingUbm Plc May 2017 - Jan 2018London, Gb -
Senior Vice President MarketingUbm Plc Jun 2015 - May 2017London, GbLead 70+ person marketing organizations across five offices for UBM Technology and Advanced Manufacturing divisions of UBM Americas. Responsible for all attendee and exhibitor marketing initiatives with heavy emphasis on direct response, digital, lead nurturing, sales marketing and experiential/live event marketing. UBM Americas is the largest B2B events company in North America bringing together communities through major events, conferences and online media offerings. UBM produces numerous industry leading events including Game Developers Conference, Blackhat, Interop, MD&M, WestPack and Magic.
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Vice President MarketingKingsisle Entertainment Jan 2008 - Jun 2014Round Rock, Texas, UsI built the marketing organization from the ground-up and took KingsIsle from pre-product to a highly profitable gaming company with over 35 million registered players and over 20 million monthly unique website visitors. As Head of Marketing reporting directly to the CEO, my organization handled all aspects of marketing including all acquisition and traffic initiatives, financial and forecasting models, advanced analytics for both marketing activities and all in-game analytics, brand platform, public and media relations, agency/partner relationships, online/offline media planning, spend, site-level SEO, and managed all community relations, including all formats of social media. Key accomplishments include: - Developed and launched 20+ national TV commercials. Developed analytics to quantify direct impact of commercials and media spend.- Built advanced predictive modeling targeting increased retention and improved customer ROI. Developed models that generated a 20%+ increase in game conversion rate and developed predictive analytics that forecasted future revenues with 90% accuracy.- Garnered 17 industry awards including “Family Game of the Decade.” -
Vice President MarketingHoover'S Inc. Jun 2005 - Dec 2007Jacksonville, Fl, UsI was promoted from Director to Sr. Director to Vice President and Head of Marketing in under three years. I led all marketing activities for this $100M+ stand-alone subsidiary of Dun &Bradstreet. As Vice President of Marketing I reported directly to the president and owned the $14M+ marketing budget. I led a team of 32 in traffic generation, lead generation, sales marketing, PR, creative, analytics, product, pricing and execution initiatives for acquisition marketing and customer retention/lifecycle management. Key accomplishments included:- Built product marketing organization which was integral in streamlined launch of 6 new product offerings.- Increased YOY lead delivery 10% while reducing marketing spend by 11%.- Grew search program from 500K to 3.2M keywords across 6 search engines.- Reduced cost-per-lead 21% by optimizing campaigns in lead/traffic generation and new program testing. -
Business ManagerDell, Inc. Feb 2001 - Jun 2005Round Rock, Texas, UsManaged Dell’s $5 billion consumer desktop business (largest online brand globally at the time) with a $1.5 billion promotion budget – attaining unit volume, market share, revenue, and operating income goals through pricing and product mix. Managed $600M consumer services portfolio, including pricing, profitability, new product development, and a $50M annual promotional budget. Directly responsible for delivering product revenue and margin goals.Key accomplishments include:- Delivered 15% desktop premium-to-market growth and gained 3-point market share over 18 months.- Reduced merchandising OpEx $12M in 2005 by developing/implementing co-marketing program. - Grew Consumer Services to #1 service revenue generator in company ($145M YOY / 45% total growth). -
Senior AssociateDiamond Management And Technology Consultant Aug 2000 - Feb 2001Strategy consultant focusing on C-Level strategic initiatives around the convergence of digital and corporate strategy. Engagements included internet banking, early adoption of wireless technology at the corporate level and early stage VC business plan development.
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Financial ConsultantMerrill Lynch Feb 1994 - Jun 1998New York, Ny, Us1st Consultant to successfully complete their rigorous two-year training program in over seven years. Grew portfolio to over $20 million under management.
Fred Howard Skills
Fred Howard Education Details
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University Of Michigan - Stephen M. Ross School Of BusinessMarketing/Strategy -
Yale UniversityChemistry
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Huron High SchoolHigh School Degree
Frequently Asked Questions about Fred Howard
What company does Fred Howard work for?
Fred Howard works for Portalis Ai
What is Fred Howard's role at the current company?
Fred Howard's current role is Chief Marketing Officer.
What is Fred Howard's email address?
Fred Howard's email address is fr****@****ubm.com
What is Fred Howard's direct phone number?
Fred Howard's direct phone number is +151262*****
What schools did Fred Howard attend?
Fred Howard attended University Of Michigan - Stephen M. Ross School Of Business, Yale University, Huron High School.
What skills is Fred Howard known for?
Fred Howard has skills like Marketing, Product Marketing, Strategic Partnerships, Digital Marketing, Product Management, Analytics, Marketing Strategy, Start Ups, Online Advertising, Lead Generation, Business Development, Strategy.
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