Fred Howard Email & Phone Number

Austin, Tx, Us

Serve as an active Advisory Board member for ArtCraft Entertainment, creator of Crowfall. Crowfall is a next generation Massive Multiplayer Online Game "Throne War" simulator.

Nerdy is the leading curated live online learning platform benefiting both learners and experts. Led by its flagship Varsity Tutors brand, Nerdy has built a comprehensive online learning destination that enables the delivery of scaled high-quality live expertise for learners of all ages across thousands of subjects and multiple learning formats through the application of technology and AI.Reporting to the CEO, I lead all aspects our institutional businesses including our division focused on academic partnerships and our division focused on private sector partnerships. Prior to leading our institutional businesses I owned the P&L for multiple growth and expansion areas for Varsity Tutors including international expansion, adult professional development, learning differences and the Veritas Prep business focused on college and graduate school test prep and admissions consulting.

Arivale is a revolutionary new wellness company that combines cutting-edge science, personalized data, and tailored coaching to help clients optimize wellness.

London, Gb

London, Gb

Lead 70+ person marketing organizations across five offices for UBM Technology and Advanced Manufacturing divisions of UBM Americas. Responsible for all attendee and exhibitor marketing initiatives with heavy emphasis on direct response, digital, lead nurturing, sales marketing and experiential/live event marketing. UBM Americas is the largest B2B events company in North America bringing together communities through major events, conferences and online media offerings. UBM produces numerous industry leading events including Game Developers Conference, Blackhat, Interop, MD&M, WestPack and Magic.

Round Rock, Texas, Us

I built the marketing organization from the ground-up and took KingsIsle from pre-product to a highly profitable gaming company with over 35 million registered players and over 20 million monthly unique website visitors. As Head of Marketing reporting directly to the CEO, my organization handled all aspects of marketing including all acquisition and traffic initiatives, financial and forecasting models, advanced analytics for both marketing activities and all in-game analytics, brand platform, public and media relations, agency/partner relationships, online/offline media planning, spend, site-level SEO, and managed all community relations, including all formats of social media. Key accomplishments include: - Developed and launched 20+ national TV commercials. Developed analytics to quantify direct impact of commercials and media spend.- Built advanced predictive modeling targeting increased retention and improved customer ROI. Developed models that generated a 20%+ increase in game conversion rate and developed predictive analytics that forecasted future revenues with 90% accuracy.- Garnered 17 industry awards including “Family Game of the Decade.”

Jacksonville, Fl, Us

I was promoted from Director to Sr. Director to Vice President and Head of Marketing in under three years. I led all marketing activities for this $100M+ stand-alone subsidiary of Dun &Bradstreet. As Vice President of Marketing I reported directly to the president and owned the $14M+ marketing budget. I led a team of 32 in traffic generation, lead generation, sales marketing, PR, creative, analytics, product, pricing and execution initiatives for acquisition marketing and customer retention/lifecycle management. Key accomplishments included:- Built product marketing organization which was integral in streamlined launch of 6 new product offerings.- Increased YOY lead delivery 10% while reducing marketing spend by 11%.- Grew search program from 500K to 3.2M keywords across 6 search engines.- Reduced cost-per-lead 21% by optimizing campaigns in lead/traffic generation and new program testing.

Round Rock, Texas, Us

Managed Dell’s $5 billion consumer desktop business (largest online brand globally at the time) with a $1.5 billion promotion budget – attaining unit volume, market share, revenue, and operating income goals through pricing and product mix. Managed $600M consumer services portfolio, including pricing, profitability, new product development, and a $50M annual promotional budget. Directly responsible for delivering product revenue and margin goals.Key accomplishments include:- Delivered 15% desktop premium-to-market growth and gained 3-point market share over 18 months.- Reduced merchandising OpEx $12M in 2005 by developing/implementing co-marketing program. - Grew Consumer Services to #1 service revenue generator in company ($145M YOY / 45% total growth).

Strategy consultant focusing on C-Level strategic initiatives around the convergence of digital and corporate strategy. Engagements included internet banking, early adoption of wireless technology at the corporate level and early stage VC business plan development.

New York, Ny, Us

1st Consultant to successfully complete their rigorous two-year training program in over seven years. Grew portfolio to over $20 million under management.

Mba, Marketing/Strategy

Bachelor Of Science (B.S.), Chemistry

High School Degree