Fred Ricks Email & Phone Number

Chicago, Illinois

Chicago, IL

• Identify and interact with stakeholders, making sure their requirements and expectations are met.
• Determine what features and information are important to the user, define interaction patterns, create layout examples, and incorporate user needs into designs.
• Maintain consistency throughout the system.
• Own the user interface (UI) and design methodology, standards, and best practices,while communicating them to the development organization.
• Conceptualize new creative pieces and amend existing areas of the product.

Northbrook, IL

• Produced wireframes, functional prototypes, and visual mockups for the desktop and mobile web.
• Worked closely with development teams to quality assure development and implementations.
• Redesigned key experiences and interactions following an e-commerce platform switch.

Chicago

• A professional organization that promotes diversity and inclusion within the advertising and communications industries.
• Helped develop brand identity for start-up chapter of professional organization.
• Designed print and digital collateral for external communications.
• Formatted email templates and Wordpress postings.

Chicago

• Assisted with the planning of local and national media plans for Bissell, Paper Mate, Amway & Roche Diagnostics.
• Executed daily maintenance across accounts.
• Conducted industry research and provided POV’s using SRDS, Scarborough, MRI, Simmons & others.
• Provided competitive and spending reports to clients using Nielsen and DDS products.
• Volunteered for new business acquisition teams.

• Developed the brand identity and online presence for various sized clients.
• Assisted with the strategy and planning behind social media marketing.
• Created the front end website design and subsequent pages using Adobe Photoshop and Illustrator.
• Interacted with clients and project managers to ensure timely and accurate deliverables.
• Helped reach $100k monthly goal with ahead of schedule project completions.

• Transformed ideas of clients into graphical images and copy by using Adobe Photoshop, Indesign and Illustrator.
• Assisted in daily organizing of the newspaper by placing ads in daily folders according to when they run.
• Made corrections to existing ads.
• Placed ads in strategic positions within the paper

• A competition targeting college aged students, immersing the campus with events and information on the 2008 Subaru Impreza 2.5i.
• Designed posters and advertisements, strategically placed advertisements in local media, managed events.
• Created buzz with street teams.

• A national advertising competition to develop a fully integrated communications campaign for Coca-Cola.
• Targeted multicultural youth with placement in theaters, video games and radio.
• Conducted research using industry tools and professionals.
• Helped develop a year long media plan involving OOH, Digital, Print and Radio.

• An event marketing agency responsible for creating advertising support and material for an event based marketing campaign.
• Designed logo, ads, banners and fliers to advertise for the event.

Bachelor Of Science, Advertising

Activities and Societies: American Advertising FederationMinor in Sociology

Education record

Activities and Societies: Key Club, African American Student Association, Men's Varsity Soccer, Women's Varsity Soccer Manager