Frederick (Fred) Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, Fred quickly established a reputation as a pioneer in PPC marketing as the company’s first AdWords Evangelist. Today he serves as Co-Founding CEO of Optmyzr, a leading and multiple award-winning PPC management software system.Fred and the Optmyzr team are at the forefront of evolution in PPC marketing through Optmyzr’s deep automation, driven by machine learning and artificial intelligence. Optmyzr has evolved to become the PPC Expert’s Toolkit, empowering PPC pros to eliminate barriers in their search marketing programs and become much more strategic as effective marketers.Optmyzr continues to expand its capabilities across multiple platforms, including Google, Microsoft, Amazon, and Facebook - expanding to other areas related to search marketing and eCommerce.A sought-after industry thought leader, Fred is a fixture on the marketing conference circuit and blazed new trails with online industry learning through Optmyz’s bi-weekly PPC Town Hall web program. Journalists, writers, and podcasters routinely seek his industry insight and vision.His forthcoming second book entitled “Unlevel the Playing Field” (launching spring 2021) provides deep insight for marketers to beat the competition by mastering PPC automations, rather than being mastered BY automations. The book comes on the heels of his 2018 debut book “Digital Marketing in an AI World.” With operations on 4 continents, Optmyzr routinely earns industry accolades including multiple “Best PPC Management Suite” titles from the US Search Awards, UK Search Awards, and Canadian Search Awards.Outside of his life as a marketing/tech pioneer, Fred enjoys time with his family and honing his photography skills in his adopted hometown in Silicon Valley.