- Designed and implemented conversion-focused SEM campaigns on both Google Ads and Bing networks leading to significant improvement in all metrics- Managed programmatic video campaigns across multiple platforms- Implemented organic social media campaigns designed to increase client engagement and raise brand awareness through relevant creative content- Managed business listings programs- Implemented measurable conversion tracking via implementation of Google Tag Manager on client websites including use of Call Tracking lines- Managed Agency client reporting dashboards including all platform API integrations and relevant data sources

• Developed original written content for website including product reviews and interviews; • Designed site architecture to provide maximum user experience with visitor retention being top goal;• Optimized page content to increase site’s organic SEO ranking based on relevant keywords;• Utilized Google and web host analytics tools to identify SEO strengths and weaknesses and adjusted site content/layout accordingly;• Launched and maintained successful social media campaign that saw increase in followers and interaction by 25% annually; utilized Facebook advertising (both campaigns and boosted posts) in drive awareness in 2015• Worked with members of the Hasbro brand team on publicity for launch of Sigma 6 line by launching a line-specific website Sigma6Central.com;• Served as news correspondent at relevant trade shows including the International Toy Fair held annually in New York;

• Oversaw management of all agency paid digital programs including client-specific strategy and goals• Trained Digital Marketing Specialists in all Google Ads products as well as Facebook ads• Created and maintained database of employee client workloads in order to provide specific weekly goals• Actively researched new developments in digital advertising and implemented program improvements where applicable• Managed all agency digital performance reporting-- custom tailoring reports to specific client needs and identifying relevant metrics• Developed digital programs for New Business proposals based on the specific needs of potential clients• Accompanied New Business representatives on RFP presentations, etc.• Functioned as SME at conferences such as IL Governor's Conference on Tourism (panelist) and Illinois Society for Healthcare Marketing and Public Relations (Presenter)

• Developed and managed pay-per-click SEM advertising programs for clients using Google AdWords, Facebook Advertising, and third party content distribution networks• Managed client accounts/campaigns in Google Ads, social media, and other 3rd party solutions in order to maximize performance within current budget• Produced monthly performance reports for clients for SEM programs utilizing reporting tools such as Google Analytics; determined key metrics that were of primary importance to clients and provided trending data to compare results month-by-month• Supported business development through the development of comprehensive multi-channel digital advertising programs, written proposals and client presentations based upon analysis of prospect's long-term goals and available budget.• Implemented SEO strategies for client websites including layout, content optimization, keyword structuring, etc.• Delivered presentations and webinars on digital marketing strategies to industry trade organizations• Conducted market research as assigned to analyze: competitive markets; determine brand perceptions; evaluate market penetration; understand customer needs and beyond• Implemented pay-per-click, search engine optimization, and Google AdWords programs for clients across a multitude of industries• Managed project and ad campaign budgets• Client contact/service support – served as client contact as needed to provide technical support and further recommendations for optimizing current campaigns• Provided technical troubleshooting for WordPress, web applications, and Pay-per-click programs and problem resolution as requested.• Assisted Interactive team managing web development and other multimedia projects• Assisted clients and staff with website content and data entry• Researched new developments in the online industry and provided recommendations to clients based upon their specific program needs

• Created and deployed departmental communications plan;• Coordinated with teams of Caterpillar employees in the planning of internal company presentations showcasing research initiatives; organized presentation venue, video shooting schedule, presentation materials, and overall presentation flow;• Created, coordinated, and supported communications materials for the Research & Advanced Engineering department using a variety of media including: written communication, video scripts, email, and web-based documents; • Functioned as member of the Innovation team which included designing a unique communications plan to convey the results of the new initiative company-wide;• Organized departmental slide library for use in presentations and maintained the definitive list of master copies;

• Compiled and prepared relevant statistical data for client presentations on local search, mobile, and social media trends;• Utilized Google Analytics tools to track traffic flow patterns on entry/exit pages for company websites;• Conducted analysis of client data to identify trends relevant to business direction; • Analyzed call counts by ad size by market to determine optimum effective spend for clients in various markets;• Published white paper on sources of local business information; • Compiled and organized industry presentations and relevant data into internal research library available to all employees; • Developed company’s social media campaign by establishing presence on Facebook, LinkedIn, Twitter, Google+, and YouTube; • Assisted in web site redesign for two different rebranding efforts with an emphasis on increasing company’s presence in organic search results;• Served as primary content writer on company blog by providing over 85% of the updates including researching and writing 79 original articles; • Designed and implemented Twitter campaign to increase registration in company webinars by 25% including many outside of current prospect lists; • Led internal team to redesign proprietary client web portal for a Fortune 500 insurance industry client; project focused on improved layout for digital products;• Prepared programming spec doc for redesign of proprietary client portal and oversaw improvements on key product presentations to provide optimum user experience; • Edited video presentations for release on company’s YouTube channel; • Designed and administrated annual client satisfaction survey and prepared analysis of results for senior management team;• Served as company’s representative on the Local Search Association’s Research Committee from 2012 – 2013;

• Analyzed client advertising program and provided recommendations aimed at increasing market exposure for client and revenue for company; • Responsible for maintaining advertising and increasing dollar spend on $2.5M in print Yellow Pages programs on the East Coast; • Developed advertising cancellation database as means to generate leads list for sales team follow-up calls.

Managed privately-held Treasury securites for clients in a non-brokerage setting.

Directed activities of sales staff, monitored floor inventory, coordinated merchandise presentation, and managed customer complaints.