Frederick Meyer Email & Phone Number

Peoria, Illinois

- Designed and implemented conversion-focused SEM campaigns on both Google Ads and Bing networks leading to significant improvement in all metrics- Managed programmatic video campaigns across multiple platforms- Implemented organic social media campaigns designed to increase client engagement and raise brand awareness through relevant creative content.

Pekin, IL

• Developed original written content for website including product reviews and interviews;
• Designed site architecture to provide maximum user experience with visitor retention being top goal;
• Optimized page content to increase site’s organic SEO ranking based on relevant keywords;
• Utilized Google and web host analytics tools to identify SEO strengths and weaknesses and adjusted site content/layout accordingly;
• Launched and maintained successful social media campaign that saw increase in followers and interaction by 25% annually; utilized Facebook advertising (both campaigns and boosted posts) in drive awareness in 2015
• Worked with members of the Hasbro brand team on publicity for launch of Sigma 6 line by launching a line-specific website Sigma6Central.com;

Pekin, IL

• Oversaw management of all agency paid digital programs including client-specific strategy and goals
• Trained Digital Marketing Specialists in all Google Ads products as well as Facebook ads
• Created and maintained database of employee client workloads in order to provide specific weekly goals
• Actively researched new developments in digital advertising and implemented program improvements where applicable
• Managed all agency digital performance reporting-- custom tailoring reports to specific client needs and identifying relevant metrics
• Developed digital programs for New Business proposals based on the specific needs of potential clients

Pekin, IL

• Developed and managed pay-per-click SEM advertising programs for clients using Google AdWords, Facebook Advertising, and third party content distribution networks
• Managed client accounts/campaigns in Google Ads, social media, and other 3rd party solutions in order to maximize performance within current budget
• Produced monthly performance reports for clients for SEM programs utilizing reporting tools such as Google Analytics; determined key metrics that were of primary importance to clients and provided trending data to.
• Supported business development through the development of comprehensive multi-channel digital advertising programs, written proposals and client presentations based upon analysis of prospect's long-term goals and.
• Implemented SEO strategies for client websites including layout, content optimization, keyword structuring, etc.
• Delivered presentations and webinars on digital marketing strategies to industry trade organizations

Mossville, IL

• Created and deployed departmental communications plan;
• Coordinated with teams of Caterpillar employees in the planning of internal company presentations showcasing research initiatives; organized presentation venue, video shooting schedule, presentation materials, and.
• Created, coordinated, and supported communications materials for the Research & Advanced Engineering department using a variety of media including: written communication, video scripts, email, and web-based documents;
• Functioned as member of the Innovation team which included designing a unique communications plan to convey the results of the new initiative company-wide;
• Organized departmental slide library for use in presentations and maintained the definitive list of master copies;

Peoria, Illinois Area

• Compiled and prepared relevant statistical data for client presentations on local search, mobile, and social media trends;
• Utilized Google Analytics tools to track traffic flow patterns on entry/exit pages for company websites;
• Conducted analysis of client data to identify trends relevant to business direction;
• Analyzed call counts by ad size by market to determine optimum effective spend for clients in various markets;
• Published white paper on sources of local business information;
• Compiled and organized industry presentations and relevant data into internal research library available to all employees;

Peoria, Illinois Area

• Analyzed client advertising program and provided recommendations aimed at increasing market exposure for client and revenue for company;
• Responsible for maintaining advertising and increasing dollar spend on $2.5M in print Yellow Pages programs on the East Coast;
• Developed advertising cancellation database as means to generate leads list for sales team follow-up calls.

Greater Boston Area

Managed privately-held Treasury securites for clients in a non-brokerage setting.

Greater Boston Area

Directed activities of sales staff, monitored floor inventory, coordinated merchandise presentation, and managed customer complaints.

Certified Internet Webmaster, Web Page, Digital/Multimedia And Information Resources Design

Independent coursework in web page design through the Professional Development Institute.

Computer Technology/Computer Systems Technology

Independent coursework in Computer Systems Design, C Programming, and HTML coding.

Ba, Music

Activities and Societies: Phi Mu Alpha Sinfonia - Professional Music Fraternity (Vice President), Illinois Wesleyan Civic Orchestra.

Education record

Activities and Societies: Science Olympiad, National Honor Society, Quill & Scroll, Student Council, Orchestra, Encore! String Ensemble.