Frederico Arouca

Frederico Arouca Email and Phone Number

Head of Marketing Studio @ SOGRAPE
Frederico Arouca's Location
Portugal, Portugal
Frederico Arouca's Contact Details

Frederico Arouca work email

Frederico Arouca personal email

n/a
About Frederico Arouca

Creative strategist with over 15 years of experience in Marketing and brand consultancy, skilled in marketing management, consultancy and team management - always seeking to optimize brand and business results.

Frederico Arouca's Current Company Details
SOGRAPE

Sogrape

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Head of Marketing Studio
Frederico Arouca Work Experience Details
  • Sogrape
    Head Of Marketing Studio
    Sogrape Sep 2024 - Present
  • Sogrape
    Marketing Communications Team Leader
    Sogrape Jan 2021 - Oct 2024
    Portugal
    Lead the team that manages Advertising, Digital, Events, Contents and Sponsorship for Sogrape Vinhos portfolio brands (e.g. Mateus, Gazela, Casa Ferreirinha, Sandeman, Porto Ferreira, Offley, Herdade do Peso, Quinta dos Carvalhais and more).
  • Sogrape
    Group Brand Manager
    Sogrape Apr 2016 - Jun 2021
    Sogrape Vinhos was awarded two years in a row to be the world’s best wine producer from the World Association of Wine Writers and Journalists.Our aim is to provide people with body and soul wines. We make friends before we do business and we believe that wine is a meaningful way of bringing happiness to life.As the Marketing Manager of leading brands such as Sandeman, Porto Ferreira and Offley I have the following responsibilities:- Develop brands global strategy and assure… Show more Sogrape Vinhos was awarded two years in a row to be the world’s best wine producer from the World Association of Wine Writers and Journalists.Our aim is to provide people with body and soul wines. We make friends before we do business and we believe that wine is a meaningful way of bringing happiness to life.As the Marketing Manager of leading brands such as Sandeman, Porto Ferreira and Offley I have the following responsibilities:- Develop brands global strategy and assure accurate execution in lead markets;- Build 5 year business plans for all brands and regions;- P&L ownership;- Work closely with internal (Sales, Planning, Quality, Production, Supply Chain, Wine Makers, etc) and external (Distributors, Agencies, Importers, Suppliers, etc) stakeholders to ensure successful brand performance;- Create and launch ATL and BTL campaigns;- New product development;- Prepare and lead brand presentations;- Identify risks and opportunities and provide solutions to optimize return;- Lead the local and international team;- Increase brands and company reputation all over the world. Show less
  • Torke+Cc
    Business & Strategy Director
    Torke+Cc Oct 2015 - Apr 2016
    We are a creative consultancy boutique agency with offices in Lisbon, São Paulo and Benelux. More important, we are the merger of people with different experiences and ways of thinking, but with the same goal: to develop globally relevant ideas. Creativity works collaboratively and transparently, in a process focused on content called Handcrafted Ideas: the best solution will determine the result outcome.Torke+CC strongly believes in working close and with our clients and… Show more We are a creative consultancy boutique agency with offices in Lisbon, São Paulo and Benelux. More important, we are the merger of people with different experiences and ways of thinking, but with the same goal: to develop globally relevant ideas. Creativity works collaboratively and transparently, in a process focused on content called Handcrafted Ideas: the best solution will determine the result outcome.Torke+CC strongly believes in working close and with our clients and stakeholders, in a process we call IDEATORS. This co-creation thinking method was created from different backgrounds and experiences and is the basis of our work in everything we do. Show less
  • Cheil Worldwide
    Client Service Director
    Cheil Worldwide Nov 2014 - May 2015
    Born from Samsung, Cheil is the responsible for the Samsung brand miracle growth.Core business is account for Samsung Electronics Portugal, focused on consumer experience in retail as well as holistic brand experience through all communication channel.Reporting directly to the Iberian President I’m head of the Portuguese office leading a team of 14 people.Roles & responsibilities:- Engage with key client and provide insightful strategic ideas to reinforce brand growth and… Show more Born from Samsung, Cheil is the responsible for the Samsung brand miracle growth.Core business is account for Samsung Electronics Portugal, focused on consumer experience in retail as well as holistic brand experience through all communication channel.Reporting directly to the Iberian President I’m head of the Portuguese office leading a team of 14 people.Roles & responsibilities:- Engage with key client and provide insightful strategic ideas to reinforce brand growth and strength,- Manage daily operation,- Lead and motivate organization as well as assure resource optimization,- Finance accountability: manage P&L, forecasts and monthly closing,- Develop and implement Business Plan,- Conquer New Business,- Align with European management to share key business issues and find collaboration opportunities. Show less
  • Mybrand
    Director
    Mybrand Mar 2010 - Oct 2014
    Lead the consulting department of MYBRAND, one of the most prestigious branding agencies in Portugal .Manage and coordinate multifunctional teams (including research analysts, consultants and designers) according to project objectives, required resources (internal and external suppliers) and deadlines; Conduct client relationships and project presentations to key people inside client companies; Develop work proposals adjusted to client needs (methodology and pricing); Business… Show more Lead the consulting department of MYBRAND, one of the most prestigious branding agencies in Portugal .Manage and coordinate multifunctional teams (including research analysts, consultants and designers) according to project objectives, required resources (internal and external suppliers) and deadlines; Conduct client relationships and project presentations to key people inside client companies; Develop work proposals adjusted to client needs (methodology and pricing); Business plan development with the Board Committee.Most relevant projects:- MEO (leading triple play operator, belongs to Portugal Telecom): rebranding ,strategy, store development, communication style, sub-brands, etc);- ZON (leader in internet and cable TV): new brand (strategy and identity) and brand _architecture;- ActivoBank (awarded the most innovative bank in Europe in terms of services and _concept; belongs to Millennium bcp, the largest Portuguese private bank): new brand _(strategy and identity), store development and offer definition;- EDP (largest energy company in Portugal, third largest worldwide wind energy provider): global brand architecture.Other important clients: The Coca-Cola Company Poland; Millennium bcp (bank); Banco Popular (bank); Grupo Entreposto (car distributor and retailer); ArtSoft (management software developer); Adega de Borba (wine producer); MásMovil (spanish MVNO); Portugal Government; East-Timor Government; Diário Económico (newspaper); NOVA School of business and economy (university); Iberwind (energy); Sunlover (beverage). Show less
  • Mybrand
    Consultant
    Mybrand May 2007 - Oct 2014
    Develop projects mainly focused in brand strategy and brand identity; Clients industries: fast moving consumer goods, telecommunications, utilities, banks, real state, tourism and government.
  • Interbrand
    Brand Consultant
    Interbrand Mar 2006 - May 2007
    Develop client’s solutions aiming their brands value creation and management (e.g. Rebranding, Brand Audit, Brand Architecture, Internal Culture, Brand Platform, etc); Maintain and develop lasting client relationships; Main clients industries: fast moving consumer goods, insurances, tourism, sports, restaurants and press.
  • Unilever
    Brand Management
    Unilever Mar 2005 - Mar 2006
    Marketing plan implementation: promotions, price changes, distribution network control and product development; Launching of the new mini drinks for blood pressure control (Becel Pro.activ); Budget and Media Plan management.Brands: Becel, Planta and Tulicreme.
  • The Coca-Cola Company
    Marketing And Operations Trainee
    The Coca-Cola Company Jan 2004 - Jan 2005
    Information consolidation, reports development and data analyses; Supported business development strategies with Marketing and Operations team; Developed analyses and on-field market evaluation identifying opportunities with respect to merchandising, price, promotion and product placement strategies.

Frederico Arouca Skills

Fmcg Marketing Management Customer Insight Marketing Strategy Business Strategy Market Research Brand Management Brand Equity Brand Architecture Marketing Communications Brand Development Corporate Identity Strategic Consulting Telecommunications Manage Client Relationships Presentations Strategy Integrated Marketing Crm Business Planning Team Management

Frederico Arouca Education Details

Frequently Asked Questions about Frederico Arouca

What company does Frederico Arouca work for?

Frederico Arouca works for Sogrape

What is Frederico Arouca's role at the current company?

Frederico Arouca's current role is Head of Marketing Studio.

What is Frederico Arouca's email address?

Frederico Arouca's email address is f_****@****sapo.pt

What schools did Frederico Arouca attend?

Frederico Arouca attended Nova School Of Business And Economics, Iscte - Instituto Universitário De Lisboa.

What skills is Frederico Arouca known for?

Frederico Arouca has skills like Fmcg, Marketing Management, Customer Insight, Marketing Strategy, Business Strategy, Market Research, Brand Management, Brand Equity, Brand Architecture, Marketing Communications, Brand Development, Corporate Identity.

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