Frederico Giannini Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brasil

Gympass | WellzResponsible for the B2B commercial construction and "Scale UP" phase of Gympass' Mental Health solution Wellz.- Establishment of the commercial area: Process structuring, team formation, CRM implementation, sales playbook development, including Sales (Inbound and Outbound), Business Development, and Sales Ops.- Completion of the startup.

São Paulo

• Responsible for Corporate Sales department ( B2B Enterprise Sales ), report to Growth VP, Structure with 8 seniores managers, 50 head-counts
• Responsible for restructuring commercial management processes, including implementation of CRM tool – Sales Force, daily sales routines, new segmentation model, high performance team mindset
• Strengthening Broker channel relationship, leveraging service and relationship with the channel ( NPS 25 -> NPS 70 )
• Sales conversion of more than… Show more Responsible for Corporate Sales department ( B2B Enterprise Sales ), report to Growth VP, Structure with 8 seniores managers, 50 head-counts
• Sales conversion of more than 600 new corporate clients, with highlights to big accounts ( Via Varejo 45k lives, Einstein 25k lives, Martins 9k Lives, Raia Drogasil 9k Lives and others. Show less

São Paulo, Brasil

Startup

São Paulo E Região, Brasil

• Responsible for the Optical Wholesale division, representing 75% of Net Sales. Direct report to GM. Team of 8 senior managers, 80 direct and 80 indirect head counts (Independent Sales Reps )
• Led the implementation of Go-to-Market transformation project, migrating sales model from independent sales reps to direct sales force. Reduction of 82 independent reps and hiring of 33 new head counts; increased.
• Built the regional Key… Show more Responsible for the Optical Wholesale division, representing 75% of Net Sales. Direct report to GM. Team of 8 senior managers, 80 direct and 80 indirect head counts (Independent Sales.
• Built the regional Key Accounts Structure, opening 2 new sales offices (Porto Alegre and Recife), strengthening structure and leveraging service for key clients.
• Double digit profitability growth through mix increase, commercial policy revision and reduction in sales costs. Show less

São Paulo E Região, Brasil

• Responsible for commercial area (Petfood segment). Direct report GM. Team of 6 senior managers reporting directly. Business unit with 80 direct head counts (2 distribution centers) and 400 indirect head counts.
• Led implementation of Go-to-Market transformation project, migrating sales model from Distributors to direct sales), with increase of direct sales participation from 25% to 75% of Net Sales.
• Strengthened Key Accounts (Cobasi, Petz, PetLove), with… Show more Responsible for commercial area (Petfood segment). Direct report GM. Team of 6 senior managers reporting directly. Business unit with 80 direct head.
• Strengthened Key Accounts (Cobasi, Petz, PetLove), with the implementation of Joint Business Plan and building a closer relationship, reaching a double-digit growth in volume and Net Sales.
• Turnaround in the sales team, leveraging Gallup engagement survey from 16% to 94%
• Led the implementation of new sales system (order taking/CRM) with a focus on efficiency and management. Show less

Porto Alegre Area, Brazil

• Responsible for the Business Unit in the states of Rio Grande do Sul and Santa Catarina – Sales, Marketing, Distribution, with approximately R$ 2Bi Gross Sales. Reporting to Head of Sales. Unit with more than 300 head.
• Led sales force restructuring, in which 100 head counts were laid off.
• Conducted partnership pilot project to distribute Red Bull, with exponential growth in volume distribution, followed by rollout across all country. Show less

Rio De Janeiro Area, Brazil

• Responsible for the national Marketing and Sales strategic Planning. Reporting to Head of Strategic Planning. Team of 9 head counts, of which 4 were managers and 5 were analysts. Areas under managament: S&OP, Pricing.
• Led the development of pricing and volume scenarios during a critical change in business regulatory situation (new taxation), ensuring business sustainability.
• Participation in strategic board meetings (locally and globally);… Show more Responsible for the national Marketing and Sales strategic Planning. Reporting to Head of Strategic Planning. Team of 9 head counts, of which.
• Participation in strategic board meetings (locally and globally); responsible for developing and presenting long-term strategic plan (5~20 years) Show less

Rio De Janeiro Area, Brazil

• Responsible for the development of consumer and customer engagement tools (Events, Consumer Promotions, Retail as Ambassador, Incentives, Marketing Skills and Development). Team of 12 head counts, of which 5 were.
• Led the development of marketing tools during the period in which the biggest brand migration in the tobacco business took place (Carlton -> Dunhill), achieving 100% of consumer retention and solid market share growth.

Rio De Janeiro E Região, Brasil

• Responsible for the development of Souza Cruz Channel strategy. Reporting to Head of Marketing Development. Management of 2 managers and 1 analyst.
• Developed national strategy of HoReCa channel (hotels, restaurants, pubs, coffee shops and night clubs)
• Built new B2B platform aiming at migrating the investment model in point of sales, from merchandising exclusivity stage to payment to performance programs.

Porto Alegre E Região, Brasil

Responsible for Southern Unit (SC and RS) marketing and sales activities management, including B2C, B2B and people development. Reporting to the Head of Southern Unit. Management of 3 analysts, and lateral leadership to area managers. Key responsibility was to support the Head of Unit in leveraging regional performance.

Curitiba E Região, Brasil

Responsible for commercial management. Management of 18 head counts, including sales reps and merchandising reps.

Curitiba E Região, Brasil

Responsible for commercial management of Shell gas stations clients, in Curitiba and Northern Paraná.

Rio De Janeiro E Região, Brasil

Responsible for prospection and coordination of aviation insurance and reinsurance (airplanes, helicopters, hangars and airports).

Executive Mba, Business/Commerce, General

Inovation And Digital Transformation @Silicon Valley

Silicon Valley Imersion

Bachelor Of Business Administration - Bba

High School