Accelerating the next generation of Health, Longevity & Biohacking brands, making the world healthier.

PastBook is an international startup based in Amsterdam, on a mission to help people to preserve and relive their memories.How? Providing the most frictionless experience to create beautiful photo books wherever your pictures are. We are on track to disrupt the photo book printing industry letting people to create beautiful photo albums in less than 60 seconds, wherever their pictures are - but especially from social media, like Facebook and Instagram, to let people to turn their timeline into a printed photo book: our algorithm and artificial intelligent will do all the work for you.Next steps are to go beyond photo books, providing other easy ways (print and digital, like AR/VR) to relive memories and preserve them for the generations to come.- Why PastBook? Check this video https://vimeo.com/70850119Our products:- MyYear App: https://www.pastbook.com/myyear (iOS + web)- PastBook for Facebook: https://www.pastbook.com/facebook (iOS + web)- PastBook for Instagram: https://www.pastbook.com/instagram (iOS + web)- PastBook for any other source: https://www.pastbook.com/create-photo-book/- PastBook Elite: https://www.pastbook.com/elite- PastBot - Chatbot for FB Messenger: https://www.pastbook.com/pastbot---------------------------------------------------------------------------------------------------Started by optimizing and scaling what we already had before I joined then based on my previous experienced, started to explore new possibilities and grab the low-hanging fruits and opportunities we found by analyzing data and our users behavior. Over one year being a one-man marketing team and a big part of our >1000% YoY growth, fully responsible to take care of over 20 (continuous) marketing campaigns across 7 different marketing channels.Now responsible to lead a team of 3 people with the challenge of continuing growing in USA and expanding globally.

Main activities and responsibilities:Performance Display Manager: (January 2014 - Present)- Monitor and control all Portuguese Display, e-Mail and Affiliate campaigns.- Create, optimize, expand display campaigns in channels like GDN and Facebook.- Create e-Mail campaigns.- Search new affiliate partners.- Plan and coordinate all display activities in Middle East and North African countries.SEM Manager PT: (February 2013 - February 2015)- Implement and adapt trivago’s SEM strategy in portuguese account.- Keyword Researching and ad copies writing.- Optimize keywords by executing search term analysis.- Run ad and landing page tests.- Setup new campaigns in Google Adwords.- Monitor the performance.SEO Offsite Support: (October 2012 - December 2013)- Support the SEO team to improve visibility of trivago in Google rankings.- Research of potential link partnerships.- Negotiate and build up long term partnerships with travel related websites mainly via phone and email.

Main activities and responsibilities:- Facebook and twitter’s account manager- Marketing and communication supports planning for new products- Implementation and management of the first portuguese facebook shop- Social media data analysis