In my various roles as a senior digital leader in international hospitality and luxury retail, I have developed a diverse skill set encompassing strategic coaching, artificial intelligence training, and advanced digital marketing strategies. My expertise lies in creating and optimizing digital ecosystems, emphasizing practical solutions that yield tangible results.Beyond traditional digital marketing (SEO, SEM, local SEO), my skills extend to content marketing and the strategic design, development, and optimization of digital ecosystems. Agile methodologies and hands-on project management form the backbone of my approach, ensuring that strategies are not only challenging the status quo but also realistic.Building and leading teams from the ground up has reinforced my capabilities in strategic planning, organizational development, and change management. These experiences have taught me the value of resilience, adaptability, and the importance of fostering a culture of continuous improvement.Strategic coaching and guiding teams through digital innovation and operational excellence are areas where I find solace. Data-driven decision-making, lean process improvement, and staying abreast of trends in digital marketing, UX, CRM, and emerging technologies are key aspects of my professional approach.In addition to my professional expertise, I am also a regular speaker at industry conferences, sharing insights on digital strategies, the impact of artificial intelligence in marketing, and the nuances of digital ecosystem optimization. These speaking engagements have not only allowed me to share my knowledge but also to continually learn from peers and industry leaders.With a global perspective shaped by experiences in Geneva, Paris, and Washington, D.C., and an academic foundation from Glion Institute of Higher Education in Hospitality Finance and Revenue Management, I navigate diverse cultural landscapes with ease. I am fluent in French, English, and Spanish, enhancing my ability to communicate and connect globally.I am passionate about employing digital tools to drive business growth and create efficient, customer-centric digital experiences. I welcome opportunities to connect, share insights, and collaborate on projects related to digital strategy, AI in marketing, or digital ecosystem optimization.