As a CEO in Residence at WAD Capital, I conduct investment management duties, focusing on acquiring successful businesses active in the Energy and Climate transition from retiring entrepreneurs and ensuring a seamless generational transition. I target SMEs within 300km radius around Brussels and EBITDA ranges from €1 million to €5 million. After a successful acquisition, I step into the CEO role, driving the business towards significant growth and operational excellence. This journey blends strategic investment with dedicated leadership, fostering sustained value for the future.

New position. Accountable for the full-channel strategy, performance and P&L (>€200M) i.e. Business Line strategy, day-to-day P&L performance, product management, engineering, purchasing, manufacturing, delivery and quality performanceManaging the largest Tenneco EMEA aftermarket factory, 700+ team sizeReporting to Group Vice President Motorparts EMEAAfter several years of decline, the business line revenue is growing by 20% versus 2019 (pre-COVID) consistently gaining market share, EBITDA/ Net sales doubled and RONA (Return On Net Assets) tripled thanks to better focus of the team, simplification strategy and better service levels to customers and Capex and inventory management. Shocks category represents now more than 45% of the profit of the Region. This was achieved despite COVID and conflict in Ukraine both negatively impacting productivity and global components availability.Monroe EMEA is leading the global Tenneco Aftermarket brand development process.

Leading eCommerce Channel (10% of tire Replacement market - >$200M turnover) with P&L responsibility reporting to the EMEA COOLeading the launch of the Goodyear eCommerce direct sales platform Leading the Goodyear Europe digital business transformation based on big data

Member of the EMEA leadership team, reporting directly to the EMEA PresidentLed the design, communication and implementation of the new EMEA strategyLed the development and implementation of a new ‘Go To Market’ program with the top GY EMEA dealers (>150 dealers representing ~50% of GY EMEA sales)Redesigned the customer segmentation for Europe and the whole range of Sales & Marketing approach, processes and tools leading to a new organization by channel

Accountable for the end to end supply chain (yearly flow of >60M tires in production across 12 plants)Led the Consumer team efforts to achieve the S&OP Class A status within one yearDrove changes leading to best service levels globally while reducing cost and cash

In charge of sales planning and pricing for Consumer tiresDeveloped and implemented the sales planning process to achieve sales forecast stability in less than 3 monthRedesigned the EMEA pricing processes and strategy, reversed market share downward trend thanks to proactive pricing tactics and integrated processes at EMEA level

Member of the French leadership team, in charge of Marketing, Sales support, PR, Pricing, Supply Chain and Customer service. Leading a team of 60+ people.Redesigned the strategy of the French subsidiary generating a market share growth from 14.1% (’09) to 15.5% (’11) with an EBIT growth from -€5Mio (’09) to +€4Mio (’11)

•Managed the most profitable brand from innovation discovery to consumer communication •Designed new strategy and 360° campaign including TV campaign for the first time since 20 years e.g.,Biggest car looping generating >5M views on YouTubeProduced TV show broadcasted by > 30 TV channels and 15 internet platforms (http://www.insideracing.eu/?l=fr)•Negotiated global deal with BMW Motorsport

•Responsible for full brand management scope•Accountable for the Falken brand sales enabling Goodyear to meet its volume commitment for the first time

•P&L responsibility for the most profitable product line (Replacement digital map DVDs)•Developed effective centrally managed seasonal marketing and direct sales campaign through 10 countries leading to reversed downward revenue trend

Media planning consulting services start-up project in collaboration with Masterfoods EuropeDeveloped the 1,2,3Go interregional business plan contest award winner business case

Refrigerated displays maintenance service start up projectoDevelop business plan and led negotiation enabling to unlock €25M funding promise from Halley Invest

Consultant promoted to Project Leader, based in the Brussels’ office with international assignmentsWorldwide automotive service company (in world’s top 3): European market entry strategyQuantified replacement car market size and segments, defined key success factors and business modelGlobal electricity and gas utility: European expansion strategyIdentified alliance partners, quantified synergies and developed medium term European growth strategyEuropean telecom network construction company: Market entry strategyQuantified market size and segments, developed market scenarios and optimal entry strategyEuropean telecom operators: Medium and long term value creation strategies Defined and evaluated coming threats on the access revenues and identified value creation strategiesLeading Belgian retailer: Supply chain optimizationIdentified key levers for improvement of performance of the supply chain and reviewed franchisee integration plan Global pharmaceuticals companies (in world’s top 3): Local execution of WW Post Merger IntegrationSupported the management committee on new organization design, HQ location, synergies quantification, new management committee appointment, product portfolio optimization

Marketing responsible of the Delhaize/ Food Lion Global Customer Team•First marketing member of the Global Delhaize/ Food Lion team, developed the P&G Customer Team strategy Brand Manager •Developed a new advertising campaign that scored best ever laundry advertising in consumer test in Europe•Grew Dreft Fine Wash sales by 15% and profit by 30% within 2 years•Grew Dreft Dish Washing Liquid market share by 6 points and doubled the profit in less than 2 years

Officer in Belgian Army during military serviceLed the renovation of the 120 vehicles of the Regiment in less than 6 month

Analyzed the interaction between the international economic situation and the Hong Kong’s industrial real estate market