Frederic Trauwaen Email and Phone Number
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Frederic Trauwaen is a Responsable for the Dutch-speaking Belgian market at Wallonie Belgique Tourisme. He possess expertise in marketing strategy, marketing, marketing communications, direct marketing, public relations and 29 more skills. He is proficient in German and English. Colleagues describe him as "La curiosité intellectuelle de Frédéric et son professionnalisme font de lui un marketeer capable non seulement d’élaborer une vision claire mais aussi de mettre en œuvre les moyens nécessaires pour une exécution parfaite. Mais ce que j’ai le plus valorisé dans notre collaboration, c’est sa capacité analytique, son ouverture d’esprit, et ses qualités de communication. Frédéric est un chef de projet respecté , suivi et qui délivre des résultats." and "Frederic is a strong marketing director. A Good balance of long term strategic thinking and more pragmatic short terms approaches. He is a good team player capable to work in a diverse international environment as well as a strong manager giving space to his teams while developing them."
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Responsable For The Dutch-Speaking Belgian MarketWallonie Belgique Tourisme Aug 2019 - PresentBrussels
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Marketing & Sales DirectorVisitbrussels Feb 2016 - Jul 2019BrusselsDevelop and implement international marketing plans to support touristic growth ofthe Brussels region within 12 priority markets.- Lead the Offline and Digital Communication, Press, Foreign Markets, Sales and Market Intelligence teams. - Work closely with sectoral partners and stakeholders, sharing knowledge and identifying common development axes.- Set up a crisis management plan after the terrorist attacks of March 2016.- Initiated a digital transformation programme, driving the organisation forward interms of digital tools, communication and ways of working. -
Marketing DirectorWallonie-Bruxelles Tourisme Jan 2012 - Jan 2016BrusselsConduct the global marketing programs to increase the touristic attractiveness ofBrussels and Wallonia internationally. - Developed a new relevant and coherent brand positioning and identity.- Established a new communication strategy. Ensured consistent implementation inall countries, accompanying the teams and key partners.- Drove consumer engagement by leading a new affinity marketing approach.
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International Marketing Manager Northern EuropeUnited Biscuits Apr 2010 - Jan 2012ParisLead the business development strategy and the global communication plans for theDelacre brand in Northern Europe. - Revised and strengthened the brand positioning and identity, based on market research andbrand insights. Ensured coherence between markets.- Conducted global communication campaigns and supported the local businesses inreaching their targets.- Initiated growth platforms and led international project teams, driving new conceptdevelopments, market research and go-to-market plans. Built strong partnershipswith various stakeholders, such as production engineers, R&D experts, country managers and partners. -
Marketing ManagerUnited Biscuits Jan 2004 - Apr 2010Brussels AreaLead the Belgian marketing department and drive international project teams. Brands: Delacre, BN, Verkade/Sultana, McVities- Succeeded in delivering sales and market share growth within a highly competitive environment through new media approaches and targeted promotional strategies.- Successfully launched new products. Established the first Delacre flagship store.- Ensured rigorous execution and co-operation with other departments.- Initiated organizational changes within the marketing department.- Spokesperson for the press and official bodies such as AFSCA and the Royal Court.- Managed crisis communication.
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Senior Product ManagerUnited Biscuits Oct 2001 - Jan 2004Brussels AreaBrands: Delacre, BN, Verkade/Sultana, McVities- Set up performant promotional plans, media campaigns and partnerships.- Liaison with media, promo, design,event and PR agencies.
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Senior Product ManagerDr. Oetker Oct 2000 - Oct 2001Brussels AreaBrands: Dr Oetker, Lagnese- Managed the product portfolio and new product launches. -
Product ManagerSsl International (Now Reckitt Benckiser) Feb 1998 - Sep 2000Brussels AreaBrands: Durex, LK8, Marigold, Sensilube, Smile- Conducted marketing activities to support the para-pharmaceutical brands.- Established partnerships with opinion leaders and public prevention organizations.
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Junior Direct Marketing ManagerDeutsche Bank Oct 1995 - Jan 1998Brussels- Set up direct marketing actions.
Frederic Trauwaen Skills
Frederic Trauwaen Education Details
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Vlekho / Ku LeuvenMarketing -
VubSociology
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Various Business Courses
Frequently Asked Questions about Frederic Trauwaen
What company does Frederic Trauwaen work for?
Frederic Trauwaen works for Wallonie Belgique Tourisme
What is Frederic Trauwaen's role at the current company?
Frederic Trauwaen's current role is Responsable for the Dutch-speaking Belgian market.
What is Frederic Trauwaen's email address?
Frederic Trauwaen's email address is ft****@****ail.com
What is Frederic Trauwaen's direct phone number?
Frederic Trauwaen's direct phone number is +32 2 513 *****
What schools did Frederic Trauwaen attend?
Frederic Trauwaen attended Vlekho / Ku Leuven, Vub, Various Business Courses.
What skills is Frederic Trauwaen known for?
Frederic Trauwaen has skills like Marketing Strategy, Marketing, Marketing Communications, Direct Marketing, Public Relations, Fmcg, Marketing Management, Customer Insight, Event Management, Brand Management, Market Research, Trade Marketing.
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