Transition management; I create efficient engagement strategies & programs enabling Brands to grow thier business, fast and steady I implement necessary marketing breakthroughs and drive organizational and operational changes. Key areas of expertise: Brand é Business growth, consumer's insight, portfolio strategy, new product launches, team management, marketing planning, lead gen, demand gen and digital engagementExperience: Team for the Planet, Ubisoft, P&G, Volvo, Nissan, Toyota, BNP, Pentax, Pfizer, Lidl, Grand Frais, Mondelez, Britvic, Lacoste, Escada, Gucci, Sony, Vélib', Renault, Mitsubishi Motors Europe, Société Générale, Saint Gobain Isover, Mars Mondelez

B2B SaaS specialized in Software Security, Quality and Maintainability As the Global Marketing Director. I directed the development and execution of the company's marketing strategy entry and expansion into Europe, North America, and Asia. Under my leadership, I managed a team of experts in lead generation, marketing automation, data analytics and Business developers. I implemented a clear marketing product strategy that drove lead generation, increased brand awareness, and positioned Software Improvement Group as a thought leader. Through collaboration with Sales Management, I developed effective ABM plans and programs contributing to revenue growth and visibility.Achievements: Demand Gen: +50% leads, +50% meetings, +10 pts conversion, + 30% pipeline value,Brand awareness: Top 3 Google ranking on Technical Debt Engagement: Fastest growing page on BrightTalk, most engaged Forrester’s webinarsEngagement: territory, new user/buyer experiential website.

AI Video Content production and editing software - B2B SaaS - digital MarTech. I directed and implemented the marketing & growth strategy and roadmap, including setting up a lead generation pipeline, developing brand marketing content, and growing leads. Additionally, I crafted the sales strategy and business offering while creating a strong go-to-market plan to drive revenue and customer acquisition.Set up a 5 M€ pipeline in 6 months.

Oxymore is a Futuristic Consultancy where I spearheaded the creation of the Chief Brand Officer position, empowering C-suite to enhance their company's marketing & business performance through a deep understanding of the impact of new technologies on consumer behavior and branding relationships. By leveraging data analytics and forecasting business impact, we provided strategic recommendations for organizational and operational changes, resulting in purposeful brand experiences across diverse communities. Leading a team of 40 international experts in trends, technology, social sciences, behavioral science, and design.Achievements: key wins -100% success in business wins, consulting and recommendation. - Tripling of turnover in 2 years.

As the professor of the Positioning Strategy and Communications course at Sciences Po - a higher education and research school in the field of human and social sciences and international relations - I successfully enabled students to apply their theoretical knowledge to real-life scenarios. By engaging in hands-on activities with actual business case studies, students gained practical experience in defining positioning strategies and developing effective communications plans. This comprehensive course covered essential aspects such as understanding overall goals, identifying communication problems and objectives, determining target audiences and insights, crafting communication strategies, and implementing communication plans.

During the course on Positioning and Communication Strategies, students had the opportunity to gain hands-on experience in designing and developing effective communications strategies. Through practical exercises and real-life scenarios, students were exposed to various challenges faced in professional settings.

As the CEO of this digital start-up specializing in Visual Recognition algorithms, I led a team of 16 professionals and had full P&L responsibilities. We developed a B2B SaaS app that revolutionized the fashion industry by enabling brands to make data-driven marketing decisions based on the impact and engagemengt of their pictures on any social media channel. Our visual recognition technology allowed smartphones to recognize garments like the human eye, while our rich data analytics provided valuable insights for digital marketing strategies. Key accomplishments include creating a complete brand and offering, designing the organizational structure, implementing efficient pricing strategies, overseeing budgets for technology implementation, and establishing contracts to ensure financial stability. I also drove a more responsive organization through UX-focused approaches, resulting in faster proof-of-concept development and go-to-market delivery.

As the leader of Grey France WPP Group, I played a pivotal role in redefining the agency's positioning and value proposition around the concept of the "Creative Customer" and spearheading Grey Famously Effective strategy. By combining user experience and earned media, I successfully restructured the organization and teams to drive efficiency. Additionally, I implemented a change management program that led to the re-engineering of top talents and strengthened client relationships at all levels. Notably, I delivered significant new business wins for distinguished clients such as Lego, Ubisoft FarCry4, P&G, Lacoste, Volvo, HSBC, Allianz, Essilor, D&G, Escada, Rochas, Pfizer, GSK, Merck, Britvic Teisseire, Ducros, Vahiné, and others at both local and global levels.Key Accomplishments:- Spearheaded an innovative consumer-centric marketing communications strategy for Lego France that propelled them to market leadership position while achieving increases in sales, market share, and improved reputation year after year. This endeavor won numerous creative awards and showcased our ability to win the hearts and souls of our target audience.- Successfully executed a global marketing campaign for Ubisoft FarCry4 that surpassed yearly sales objectives within just three months. This groundbreaking campaign garnered 42 million experiences from consumers and received multiple awards for its exceptional creativity.- Led the design and execution of a global launch for Lacoste L.12.12 fragrance that resulted in achieving a 6% market share growth along with a significant increase in Facebook followers from 1.5 million to 7 million fans. This remarkable accomplishment also earned us a silver Euro EFFIE award for our impactful campaign strategy.

As the business strategy leader of this independent Retail Activation group, I restructured the organization into a full-service activation agency by implementing a new positioning strategy and organizational structure called "360 active business." This strategic initiative resulted in a remarkable 16% year-on-year revenue increase. Additionally, I successfully delivered significant new business for prestigious clients such as Pentax, Lidl, Grand Frais, Mars, Mondelez, and BMW/Mini Dealers France, among others. Through the implementation of an efficient expert pooling approach, I generated a remarkable 20% increase in revenue efficiency.

As the head of this disruptive marketing communications agency, I successfully re-positioned the agency by integrating the community into our client's business platforms, resulting in significant ROI. My notable achievements include driving revenue growth, expanding our presence with new offices in London and Brussels, and acquiring an independent agency. I have worked with renowned brands such as Kia, Kawasaki, Best Western, Weight Watchers, and many others, delivering exceptional results and driving their success in the market, operating hand-in-hand with board members.

Leader of the Brand & Marketing Communication activities for the European region.Staff: 10 direct reportsBudget: Directly responsible for €40M Euro and €180M media budget for the top 8 European markets (National Sales Companies)Responsibilities:- Development, implementation & management of Nissan Europe Brand & Marketing strategy.- Directing all European advertising projects, media, evebts and promotions.- Consulting partnership with european markets at President/Marketing Director level local teams on all strategic brand marketing & growth topics- Key senior contact partner with Global marketing teams in Tokyo (JP), specifically Brand Management, Marketing, Events & Sports Promotion.- Key senior contact window with TBWA Agency teams at European and global levels.

Head of the Toyota Motors Europe creative mazrketing agency hub and agency board member.Responsibilities-Team and Business leader-Brand strategy & Marcom operations leader-Definition and implementation of Toyota Europe Brand Strategy.- Directing all European-level MarCom developments, advertising campaigns, and new car launches programs.- Key senior partner with Toyota Motors Europe board team in Brussels (BE) and Toyota Global marketing teams in Tokyo (JP)

Came in to restructure and drive Havas largest global consumer account.- structured a new global organization to manage and develop Peugeot globally - the network as a creative hotshop - driven through 6 regional hubs- assisted the Peugeot Brand Marcom teams in developing their leadership and organization- led all Peugeot Brand & Marcom strategic campaigns in Europe, LATAM & APACKey Responsibilities- Inception and implementation of Peugeot Brand Strategy- Directing all centralized advertising projects & global media- Regional hubs leader- Key senior contact window with Peugeot WW Sales & Marketing Director, WW Advertising Director and WW Regional Directors.- Key senior contact window with agency management and teams in key markets.- Running monthly S&M Committees for Brand Identity and Advertising chaired by SVP Sales & Marketing, Peugeot WW- Liason with NCS and iNSC Marketing teams on all brand marketing and communication subjects at President/Marketing Director level.

Repositioning of the agency.10 business wins in 12 months: Peugeot Africa - Primagaz - Ebly - Fédération Française de Judo - GEFCO - Lacoste ...

Opel France - Brand & Business DirectorGM Opel Europe - Brand & Business DirectorLa Banque Directe - Brand & Business DirectorACGW / DELPHI - Business Director

- Ran the 150€ million for Renault France as Advertising Director- Led Renault European Advertising operation and organization of the Renault/Volvo partnership and marcom operations in the Nordic countries- Corporate communications Director.