Frederic Zalma Email & Phone Number

France

Madrid

Objectives: Achieve growth above market trends by focusing on CDP projects and ChatGPT adhoc deployments. Missions: Lead marketing actions, upgrade commercial dynamics, plan proposals and responses to RFPsClient sectors: banking, energy, and consumer goods.Results so far : €800K project value.

Marseille

HOMERe is a Euro-Mediterranean program offering companies a platform of services to recruit young talents from the southern shore of the Mediterranean for an internship abroad and potentially hire them in their country of origin afterwards.

Madrid

The APA provides assistance to the approximately 3,000 families of the Lycée Français de Madrid, from Maternelles to Terminales.The association offers commercial services (school transport, book rental, extracurricular activities) and political services (representation of parents in the official bodies of the establishment); and organizes numerous events, workshops and conferences.

Greater Madrid Metropolitan Area

Objectives: Develop New Business on French market and launch sales and after-sales activities in Spain and LATAM.Missions: Responsible for commercial prospection, responses to RFPs, commercial negotiations. Leadership on local marketing initiatives, creation of solid partner network, promoting CDP during public conference sessions.Management of a total team of 5 people.Client Sectors: Travel and Hospitality, Media.Results: €1M in ARR.

Madrid, Community Of Madrid, Spain

Data Science / Big Data Analisis / Data Visualisation / Python @IESE MBA

Paris, Île-De-France, France

Worked on several data related projects to improve efficiencies :- Bad Debt prediction scoring : in order to reduce our bad debt exposure, we wanted to score any new customer about their probability to pay well or not, and in how many days, in order to act appropriately. Algorithm was based on the monthly financial behaviours of 25000+ customers worldwide, with split per vertical, company size, location. Linear Regression and KNN. - Customer Support to users : anytime a user was… Show more Worked on several data related projects to improve efficiencies :- Bad Debt prediction scoring : in order to reduce our bad debt exposure, we wanted to score any new customer about their probability to pay well or not, and in how many days, in order to act appropriately. Algorithm was based on the monthly financial behaviours of 25000+ customers worldwide, with split per vertical, company size, location. Linear Regression and KNN. - Customer Support to users : anytime a user was calling, service support agent did not have enough visibility on who he/she was, a heavy user, a new user, from a small company or a big one, from a good paying customer etc. We've built a 360 view from pulling data sales crm, accounting system navision, BI reporting of usage, provisionning tool etc. - Conference Call participants Activation : we had corporate customers that were giving the conferencing service tool to internal users, which were inviting people to participate to their conference call. We had lots of information about participants (phone number, email), some of them were downloading the conferencing app. With all the necessary consent, we were targeting key users though notification push or sms push, when they had an appropriate behavior that could lead to sales lead generation. We had 2 Mio+ users worlwide and therefore 10 Mio+ participants to touch. We used Random Forest Algorithm. Show less

Madrid Area, Spain

Objectives: Full responsibility for P&L. Definition and implementation of product commercial launch and operational development strategy in the sub-region.Missions: Direct management of 10+ people - approximately 400 corporate clients / €7M in revenue. Regional launch of a new service line called Cloud Telephony for which we started from scratch. Results: €1M in revenue generated in one year on various clients, on licenses and professional services.

Dubai, United Arab Emirates

Board Member - Arkadin CEEMEA Executive Committee The Arkadin CEEMEA Executive Committee has been created in order to define the right strategy and attitudes to support the growth of sales and headcounts in the CEEMEA region. CEEMEA - Central East Europe Middle East Africa

Istanbul, Turkey

Objective: Subsidiary management, maintain growth through cross-selling.Missions: Management of a team of 7 people in sales, customer service, marketing and accounting. Personal focus on developing an indirect sales network and local management of global partnerships with Vodafone, Cisco and Microsoft.Results: From 2M TL to 7M TL in 3 years. Average deal size increased by 150%.

Madrid Area, Spain

Responsible for recruiting and developing Strategic Partnerships with Telecom Operators and big IT companies in the CEEMEA region (Central & East Europe, Turkey, Middle-East and Africa) & Mediterranean Countries (Spain & Italy) * Develop & implement reseller recruitment strategy : marketing programs, campaigns, follow-ups. * Follow and support new resellers through first product sale and implementation. * Perform analysis of sales and industry trends to make appropriate… Show more Responsible for recruiting and developing Strategic Partnerships with Telecom Operators and big IT companies in the CEEMEA region (Central & East Europe, Turkey, Middle-East and Africa) & Mediterranean Countries (Spain & Italy) * Develop & implement reseller recruitment strategy : marketing programs, campaigns, follow-ups. * Follow and support new resellers through first product sale and implementation. * Perform analysis of sales and industry trends to make appropriate recommendations to resekkers to ensure long-term strategy success. * Maintain a reliable communication mechanism with sales and product management departments to ensure efforts are in line with objectives. Show less

Madrid Area, Spain

Mix of Marketing skills, Business skills and Domain Expertise to launch Arkadin's Managed Services in the CEEMEA Region. - value proposition : deep understanding of customers needs and product solutions. - market researchs about industry, technology, competitive landscape. - product pricing & revenue projections. - leading the regional go-to-market. - technologic partners relationship management. * End to end product management, from opportunity identification, to… Show more Mix of Marketing skills, Business skills and Domain Expertise to launch Arkadin's Managed Services in the CEEMEA Region. - value proposition : deep understanding of customers needs and product solutions. - market researchs about industry, technology, competitive landscape. - product pricing & revenue projections. - leading the regional go-to-market. - technologic partners relationship management. * End to end product management, from opportunity identification, to business plan & model creation, vendor analyses and go-to-market strategy * Planning and executing the marketing mix of the product and all the supporting materials for the sales channels * Guiding the sales / after sales & customer experience teams for the best possible user/buyer experience Managed Services Portfolio : Assisted Conference Calls / Virtual Events / Webcasts / Virtual shows Show less

Istanbul, Turkey

Creation and Launch of Turkish subsidiary for Arkadin Conferencing Services. Sales Management, Hiring, Channel Management Channel Management : negotiation, closure and roll-out of a reseller agreement with Koc.Net, turkish telecom operator. Very operational position and autonomous in taking local strategic decisions.

Istanbul, Turkey

Market Research, Business Plans, Sales, Sales Negotiations, Partnership Negotiation , Tenders, Project Management. Consultant on export strategies for the turkish market (market analysis, meetings with local key players, report presentation). At the Corporation Level, responsible for implementing new communication strategies and organization processes : new website, new CRM implementation, sponsorship program

Marseille, Provence-Alpes-Côte D'Azur, France

Au niveau du cabinet central, responsable de la mise en œuvre de nouvelles stratégies de communication et de processus organisationnels : nouveau site web, nouvelle mise en œuvre de CRM, programme de parrainage.

Senegal

*Tourism strategy investigation : Strategic Funding study for Senegal’s tourism industry: conducted interviews with investors. *Change Management : SONABEL national electricity company of Burkina Faso : support of the internal communication on a future reorganisation of the company *Business Plan definition : Study for the establishment of an university of cotton in West Africa (in association with the foundation FARM): a comparative study of similar experiments in the United States -… Show more *Tourism strategy investigation : Strategic Funding study for Senegal’s tourism industry: conducted interviews with investors. *Change Management : SONABEL national electricity company of Burkina Faso : support of the internal communication on a future reorganisation of the company *Business Plan definition : Study for the establishment of an university of cotton in West Africa (in association with the foundation FARM): a comparative study of similar experiments in the United States - Organization adopted and successes Show less

Paris Area, France

Communication strategies, Competition analysis, Market researchs, Coordination European communication, Briefing creative teams. Customers : Fromageries Bel (Kiri, Vache Qui Rit, Babybel), Procter andGamble (Iams, Ariel), Societe Generale.

Business Master Degree, Business Administration And Management, General, Passed With Honors

Activities and Societies: Student Office ; Acting Theater Group ; Solidarite France Nepal ; MSc. In Management, AACSB and EQUIS accredited.

Master Of Technology - Mtech, Data Science, Passed With High Distinction

Activities and Societies: · Code Languages: Python, R. · Libraries & Frameworks: Jupyter, Visual Studio Code, PyCharm, Pandas, NumPy.

Bachelor'S Degree - Preparatory Classes To Business Schools, International Economics, Passed With Honors

Activities and Societies: Advanced Mathematics Economic Studies Social Sciences Philosophy http://civ.classeprepa.net/