- Lead strategic initiatives to drive business growth and profitability for Upthrust and Fightclub- Develop new offerings and value propositions to enhance market presence and client engagement.- Oversee daily operations, ensuring high-quality project delivery and customer satisfaction.- Coach and develop team members, fostering a culture of excellence and innovation.- Build strong relationships with clients and partners, securing new business and maintaining existing accounts.

Customer Collective is a disruptive ecosystem leading customer-focused commercial transformations. Our group currently consists of The House of Marketing; Upthrust; Dignify; Fightclub; Webworks; Online Dialogue; and AddData.Together, we create future-proof company growth by solving the customer equation through customer value. We combine the three key pillars of this equation: strategy, technology and data, and growth, performance, and creativity. Unlike other ecosystems, our entities collaborate closely, using the same methodologies, to ensure a highly integrated approach. For each project, we select the best profiles with complementary expertise to generate the highest possible impact.Our ecosystem is powered by the private equity companies Down2Earth Capital and Quanteus Group, providing the strategic backing that allows us to innovate and excel.

- Led digital transformation of small businesses into e-commerce, increasing online sales- Managed community building and engagement, growing user base- Executed targeted digital marketing and advertising campaigns, boosting ROI- Set up and configured Shopify webshops, enhancing client sales performance- Achieved Google and Facebook Ads certifications, demonstrating expertise in digital advertising

- Analyzed and improved internal processes, increasing efficiency- Implemented strategies aligning with CEO's objectives, driving company growth- Oversaw daily operations and enhanced employee productivity- Managed recruiting, onboarding, development, and retention, reducing turnover- Monitored performance using tracking software, providing detailed updates and forecasts- Built and maintained relationships with key customers, clients, partners, and stakeholders

- Oversaw operational management, streamlining processes and improving efficiency- Directed business development and strategy, aligning with company goals- Defined and executed business strategy and product roadmap- Improved internal and external processes, enhancing overall productivity

- Acted as digital expert and SPOC, ensuring seamless digital operations- Managed all digital production, overseeing quality and efficiency- Oversaw P&L and reported to all business units- Led business development, expanding market reach- Handled HR management (hiring and firing)- Coordinated the digital ecosystem of Happiness/Bliss

- Managed all operations within Happiness (ICT, fleet, data, facility, etc.)- Led the digital transformation initiatives, improving operational efficiency and customer satisfaction- Served as technology leader, facilitating and inspiring innovation across the team- Successfully rolled out GDPR compliance for the Happiness group, ensuring data protection and regulatory adherence

- Managed P&L and reported to all business units, ensuring financial health- Handled HR management (hiring and firing), building a strong team- Led AR Ghent Altarpiece project, showcasing leadership and project management- Defined and achieved company KPIs, driving business performance- Bliss-content is part of the Happiness group

- Founded and led an award-winning digital production agency with 15 FTEs- Directed business development and strategy, achieving significant growth- Launched the first VR/AR projects in Europe, positioning the company as an industry leader- Managed all aspects of the business, from operations to client relations

- Developed value-added services and products for the games & youth community- Managed product development of the value-added service GameZone- Managed the P&L for the Telenet games websites- Secured partnerships and sponsorship agreements for Telenet Games (later 9lives)- Led new business development

- Founded and led Belgium's largest online community for video game enthusiasts, reaching 350K gamers in the Benelux- Transformed Telenet Games into a Web 2.0 platform, rebranding it as 9lives- Launched one of the first major Drupal websites in Europe- Collaborated with Drupal founder Dries Buytaert on the project