Frederik Festner Email and Phone Number

At SPORTFIVE I am responsible for the positioning and communication of our brands and business leaders, development and distribution of high-quality content and establishment of unique communication formats - mainly via our own platforms such as sportfive.com

Lagardère Sports & PLUS have been rebranded to SPORTFIVE in May 2020.Positioning and communication of our brands and business leaders. Development and distribution of high-quality content and establishment of unique communication formats - mainly via our own platforms such as beyond-the-match.com

At Jung von Matt/SPORTS I worked mainly on projects for the clients Hamburg Marketing GmbH, INTERSPORT, DFB, FC St. Pauli, Supreme Committee (for the 2022 World Cup in Qatar) as well as for various corporate communications measures to position the agency.In addition to client consulting and handling the operative project business, I took care of the development of strategic communication concepts, the active PR work and its evaluation as well as being the contact person to journalistic counterparts.

Responsible for managing, developing and driving activities to increase participation and utilize communication activities for all events in the region Germany, Luxembourg and The Netherlands.IRONMAN’s aim is to deliver a world-class athlete experience. As the local marketing manager I actas the driving force to translate IRONMAN's key messages – dedication, perseverance, passion – and liaise with all stakeholders. • Implemented the corporate marketing strategy for the region Germany, The Netherlands and Luxembourg and increased and drove registration for events such as the ITU World Triathlon Hamburg, IRONMAN Hamburg, IRONMAN European Championship Frankfurt, IRONMAN Maastricht, CYCLASSICS Hamburg, and VELOTHON Berlin among others, to reach registration budgets• Responsible for delivering stats and figures periodically for corporate Marketing KPIs • Single point of contact for marketing-related communication with host cities and their neighboring communities • Positioned IRONMAN as an emotional and inspiring brand to grow and foster events in respective regions• Liaised with key media stakeholders to promote events trough endemic and non-endemic media by creating talking points and media partnerships in a press spokesperson role• Responsible for E-Mail, Social Media and Website Marketing

Taking over full responsibility for driving race registration and athletes communication for all races in Germany, Netherlands and Luxembourg, coordinating marketing actions (such as brand ambassador programs) and focussing on Public Relations.• Responsible for planning, developing and implementing of off- and online Marketing campaigns and compatible communication strategies• Activated and developed all IRONMAN Social Media channels and websites across the respective regions• Worked with conception and implementation newsletters within the IRONMAN E-Mail Marketing playbook• Played pivotal role in grassroots networking and activation of bloggers, influencers and brand ambassadors• Coordinated and managed media partnerships and PR measures as press spokesperson• Supplemented in the research of Marketing trends and innovations• Documented success of own Marketing measures against corporate KPIs

• Internship in the field of Marketing and PR as a preparation for Bachelor thesis that was written during my tenure with the company• Coordinated brand ambassador programs• Created content across all relevant digital platforms• Created press releases and news that were distributed to key media and special interest outlets

Executed the daily business of the agency and delivered promotional marketing messages to customers.• Liaised with key accounts and arranged contracts with translators• Responsible for E-Mail, Social Media and Website Marketing

Providing house music from all over the world within bi-monthly events to people from Hamburg and its metropolitean area. Every event featured some of Germany's best DJ's from the House and Techhouse genre.

Working for the ITU World Triathlon Grand Final 2015 in Chicago as Site Operations Assistant in a Joint Venture with USA Triathlon.• Generated and managed volunteers for the 2015 ITU World Triathlon Series Grand Final in Chicago• Coordinated logistics and managed warehouse during the event• Responsible for the conception and implementation of video production