Frederik Hermann
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Frederik Hermann Email & Phone Number

Senior Director of Performance and Growth Marketing at 23andMe
Location: San Francisco Bay Area, United States, United States 19 work roles 1 school
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Current company
Role
Senior Director of Performance and Growth Marketing
Location
San Francisco Bay Area, United States, United States
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Who is Frederik Hermann? Overview

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Frederik Hermann is listed as Senior Director of Performance and Growth Marketing at 23andMe, a company with 640 employees, based in San Francisco Bay Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Frederik Hermann.

Frederik Hermann previously worked as Head of Marketing at Youlify and Vice President of Marketing at Akia. Frederik Hermann holds M.Sc., Information Systems Engineering And Management from Karlsruhe Institute Of Technology (Kit).

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23andMe

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Profile bio

About Frederik Hermann

Strategic and results-oriented senior marketing executive known for driving business success through innovative and impactful marketing strategies in competitive markets. With a proven track record of achievement, I excel in developing and leading global cross functional teams, executing agile and effective campaigns, and delivering measurable results in continued pipeline growth and revenue generation. As an influential leader, I leverage data-driven insights to propel demand generation across a diverse range of channels such as paid search, paid social, organic social and PLG. My expertise extends to account-based marketing, lifecycle nurturing, content strategy, and organic search (SEO), ensuring a comprehensive and integrated approach to marketing initiatives. I’m adept at conducting complex performance analyses, and spearheading initiatives that focus on acquisition, retention and growth with tight cost control.Areas of Expertise: Marketing Strategy, Demand Generation, Growth Strategies, Paid Advertising, Content Marketing, A/B Testing, CRO, Content, SEO, Marketing Operations, Influencer Marketing, Internationalization, Analyst Relations, Public Relations, Thought Leadership, Event Marketing, Social Media, Data Analysis, Forecasting Models, Reporting, Leadership, Management.

Current workplace

Frederik Hermann's current company

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23andMe
23Andme
Senior Director of Performance and Growth Marketing
California, United States
Website
Employees
640
AeroLeads page
19 roles

Frederik Hermann work experience

A career timeline built from the work history available for this profile.

Senior Director Of Performance And Growth Marketing

California, United States

Head Of Marketing

California, United States

Vice President Of Marketing

Current

San Francisco, California, US

Akia is an AI-powered 2-way communication platform designed to help hospitality properties to enhance guest engagement and reputation. Akia's process automation streamlines operation, increases staff efficiency, and drives more revenue. Akia's integration with numerous other technologies like property management systems and digital keys enables companies a.

Sep 2024 - Present

Mentor

Current

San Francisco, CA, US

Swissnex is the launchpad for Swiss startups in the US. Our equity-free startup programs are customized to the needs of entrepreneurs exploring or entering the US market. As part of the Innosuisse Coaching Program, we offer 2-week Startup Bootcamps with toolbox sessions, fireside chats, networking events, a demo night and more. This unique opportunity.

Mar 2016 - Present

Mentor

Current

Palo Alto, CA, US

We fund and fast-track Israeli founders breaking into the US market. We invest at the startup stages where we can add the most impact: really early. Whether you’re looking for pre-seed or seed funding, we lead rounds that kickstart our long-term partnership. Since 2012, UpWest Labs has invested in over 90 companies that have raised more than $3B in.

Jan 2013 - Present

Fractional Cmo

Odense, Region Of Southern Denmark, DK

Introducing the Future of Image Security - SASHA creates invisible watermarks to prevent wrongfully shared content. A new standard for protecting civil copyrights in the digital age. Imagine a world where owners can prevent their images being shared without their consent. SASHA’s groundbreaking Image Protection Technology is designed to effortlessly.

Mar 2024 - Aug 2024

Vice President Of Digital Marketing

Zurich, Switzerland, CH

Beekeeper empowers frontline businesses and their workers with the digital solutions they need to do their best possible work. Founded in 2012, Beekeeper’s mobile-first platform was designed and built for deskless employees who — despite representing 80% of the global workforce — have been chronically underserved when it comes to workplace technology. With.

Nov 2021 - Feb 2024

Vice President Of Marketing

San Francisco, California, US

Led all marketing efforts with a focus on pipeline and revenue growth through targeted customer acquisition campaigns including account-based marketing, online events, paid advertising, email nurture cadences, direct mail, content strategy, SEO, and retargeting. Initial work included rebuilding the sales and marketing funnel, tracking, analytics and.

Jan 2021 - Oct 2021

Senior Director Of Marketing & Growth

Palo Alto, California, US

Led team of 18 and all aspects of the marketing org, including paid acquisition (SEM & paid social), content & SEO, growth strategies, conversion rate optimization and A/B testing, email marketing and nurture sequences, account-based marketing, direct mail, partner marketing, product marketing, marketing operations, software review sites, social media.

Feb 2019 - Jan 2021

Head Of Marketing & Sales (Us/Intl)

Milpitas, California, US

Led all marketing and sales initiatives in the US and Internationally, establishing demand in ecommerce and brick and mortar channels. Creating new global brand, strategic plans, global product management, resulting in strong sales, marketing, advertising, and brand recognition. Recruited, trained, and motivated a global team of 20 in marketing, demand.

Mar 2016 - Feb 2019

Head Of Marketing

Mountain View, California, US

Directed regional and international marketing operations, with strong collaboration with executive leadership, product and engineering teams, in driving strategy, budget planning, sales forecasting, user acquisition, conversion optimization, inbound channels, retention, promotions, advertising, public relations and social media.

May 2015 - Feb 2016

Director Of Growth

San Francisco, CA, US

Generated strategic plans, leading a cross-functional growth team of 9 in initiatives throughout the entire marketing lifecycle, including retention, affiliate marketing, a refer-a-friend program, demand generation, customer acquisition, and engagement. Successfully led KPI-driven ecommerce projects, global promotions calendar, sales forecasting and.

Mar 2014 - Apr 2015

Vice President Of Marketing

Mountain View, CA, US

Led international marketing, social media, influencer and brand strategy. Collaborated with executive leadership and product development teams to test, evaluate, and refine the company's value proposition. Deployed global go-to-market campaigns for B2C products, resulting in 40K sign ups within the first week of launch. Drove six product launches for B2C.

Aug 2012 - Dec 2013

Vice President Of Marketing

London, England, GB

Developed and executed the full range of marketing, communication, social and PR campaigns including the company’s launch in June 2009. Conceived an engaging social media marketing strategy reaching 10M users per campaign for our clients such as Adidas, Montblanc, Bugaboo, Red Bull, Virgin Mobile, and Universal Music. Supervised team of 22 employees in.

Jan 2010 - Jul 2012

Director Of Marketing

Mountain View, CA, US

Grew customer base to over 25M in 190+ countries with innovative entry-to-market, communications, marketing, product and public relations strategies including the company’s launch in June 2005. Led creative marketing, social media, influencer marketing and PR efforts. Partnerships and clients include Yahoo!, Microsoft, VeriSign, eHarmony, and Match.com..

Sep 2005 - Dec 2009

Marketing Manager

Berlin, Berlin, DE

Created and executed strategic viral marketing, influencer marketing and social media campaigns for major customers, incl. BMW, Universal Music Group, Jajah, Fischer, and Fox Searchlight. Managed key accounts and performed social network analysis (SNA).

Jan 2005 - Aug 2005

Ceo & Founder

Founded and led a full-service web design & web development agency.

Oct 1998 - Dec 2004

Research Assistant

Karlsruhe, Baden-Württemberg, DE

One of the initial hires to launch the Institute for Information Systems and Management - Information Services and Electronic Markets, Department of Economics and Business Engineering, lead by Prof. Dr. Andreas Geyer-Schulz at the Karlsruhe Institute of Technology (KIT), and assisted in academic research and the preparation of lectures and courses.

Feb 2001 - Jan 2004

Trainee

Frankfurt Am Main, DE

Software QA & documentation, UI/UX design at T-Systems, a division of Deutsche Telekom. Global corporations and European public institutions rely on T-Systems for Information and Communications Technology (ICT).

Dec 2000 - Jun 2001
Team & coworkers

Colleagues at 23andMe

Other employees you can reach at 23andme.com. View company contacts for 640 employees →

1 education record

Frederik Hermann education

  • Karlsruhe Institute Of Technology (Kit)
    Karlsruhe Institute Of Technology (Kit)
    Information Systems Engineering And Management
FAQ

Frequently asked questions about Frederik Hermann

Quick answers generated from the profile data available on this page.

What company does Frederik Hermann work for?

Frederik Hermann works for 23andMe.

What is Frederik Hermann's role at 23andMe?

Frederik Hermann is listed as Senior Director of Performance and Growth Marketing at 23andMe.

Where is Frederik Hermann based?

Frederik Hermann is based in San Francisco Bay Area, United States, United States while working with 23andMe.

What companies has Frederik Hermann worked for?

Frederik Hermann has worked for 23Andme, Youlify, Akia, Swissnex In San Francisco, and Upwest Labs.

Who are Frederik Hermann's colleagues at 23andMe?

Frederik Hermann's colleagues at 23andMe include Angela Frank, Keng-Han Lin, Shaeloren Deering, Greg Williamson, and Guy Chayoun.

How can I contact Frederik Hermann?

You can use AeroLeads to view verified contact signals for Frederik Hermann at 23andMe, including work email, phone, and LinkedIn data when available.

What schools did Frederik Hermann attend?

Frederik Hermann holds M.Sc., Information Systems Engineering And Management from Karlsruhe Institute Of Technology (Kit).

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