Frederik Hermann Email & Phone Number
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Frederik Hermann is listed as Senior Director of Performance and Growth Marketing at 23andMe, a with 640 employees, based in San Francisco Bay Area, United States. AeroLeads shows a matched LinkedIn profile for Frederik Hermann.
Frederik Hermann previously worked as Head of Marketing at Youlify and Vice President of Marketing at Akia. Frederik Hermann holds M.Sc., Information Systems Engineering And Management from Karlsruhe Institute Of Technology (Kit).
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About Frederik Hermann
Strategic and results-oriented senior marketing executive known for driving business success through innovative and impactful marketing strategies in competitive markets. With a proven track record of achievement, I excel in developing and leading global cross functional teams, executing agile and effective campaigns, and delivering measurable results in continued pipeline growth and revenue generation. As an influential leader, I leverage data-driven insights to propel demand generation across a diverse range of channels such as paid search, paid social, organic social and PLG. My expertise extends to account-based marketing, lifecycle nurturing, content strategy, and organic search (SEO), ensuring a comprehensive and integrated approach to marketing initiatives. I’m adept at conducting complex performance analyses, and spearheading initiatives that focus on acquisition, retention and growth with tight cost control.Areas of Expertise: Marketing Strategy, Demand Generation, Growth Strategies, Paid Advertising, Content Marketing, A/B Testing, CRO, Content, SEO, Marketing Operations, Influencer Marketing, Internationalization, Analyst Relations, Public Relations, Thought Leadership, Event Marketing, Social Media, Data Analysis, Forecasting Models, Reporting, Leadership, Management.
Frederik Hermann's current company
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Frederik Hermann work experience
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Head Of Marketing
Vice President Of Marketing
CurrentAkia is an AI-powered 2-way communication platform designed to help hospitality properties to enhance guest engagement and reputation. Akia's process automation streamlines operation, increases staff efficiency, and drives more revenue. Akia's integration with numerous other technologies like property management systems and digital keys enables companies a robust tech stack. The platform provides messaging, mobile check-in, digital surveys, F&B menus, arrival guides, and much more through Mini Apps: a personalized mobile experience that doesn’t require developers or downloads. For more information, please visit www.akia.com
Mentor
CurrentSwissnex is the launchpad for Swiss startups in the US. Our equity-free startup programs are customized to the needs of entrepreneurs exploring or entering the US market. As part of the Innosuisse Coaching Program, we offer 2-week Startup Bootcamps with toolbox sessions, fireside chats, networking events, a demo night and more. This unique opportunity gives startups strategic advice to internationalize, visibility and a home base to succeed in the US.
Mentor
CurrentWe fund and fast-track Israeli founders breaking into the US market. We invest at the startup stages where we can add the most impact: really early. Whether you’re looking for pre-seed or seed funding, we lead rounds that kickstart our long-term partnership. Since 2012, UpWest Labs has invested in over 90 companies that have raised more than $3B in follow-on funding.
Fractional Cmo
Introducing the Future of Image Security - SASHA creates invisible watermarks to prevent wrongfully shared content. A new standard for protecting civil copyrights in the digital age. Imagine a world where owners can prevent their images being shared without their consent. SASHA’s groundbreaking Image Protection Technology is designed to effortlessly protect the 2.3B illegal images shared daily. Our patented software embeds images with an invisible watermark, allowing users to detect who shares their content & where—regardless of manipulation or editing. We can prove ownership to help enforce individual rights, fight disinformation & hold abusers legally accountable.
Vice President Of Digital Marketing
Beekeeper empowers frontline businesses and their workers with the digital solutions they need to do their best possible work. Founded in 2012, Beekeeper’s mobile-first platform was designed and built for deskless employees who — despite representing 80% of the global workforce — have been chronically underserved when it comes to workplace technology. With Beekeeper’s Frontline Success System, companies can automate paper-based processes, communicate with employees in real-time from anywhere, and improve the engagement, productivity, and safety of frontline teams.Leading the digital marketing team overseeing all aspects of demand generation (full funnel paid social, paid search, programmatic), email marketing, content strategy, search engine optimization, social media, conversion rate optimization (CRO), growth and website development with a clear focus on pipeline generation and revenue growth. Over-achieving targets quarter over quarter through creative, highly targeted and fully integrated ABM campaigns in the US and Europe (in English, German and French).
Vice President Of Marketing
Led all marketing efforts with a focus on pipeline and revenue growth through targeted customer acquisition campaigns including account-based marketing, online events, paid advertising, email nurture cadences, direct mail, content strategy, SEO, and retargeting. Initial work included rebuilding the sales and marketing funnel, tracking, analytics and reporting leading to robust and clean funnel analytics, attribution and forecasting. Implemented a corporate identity refresh and oversee public relations, analyst relations, speaking opportunities, social media, A/B testing, video production and partnerships.
Senior Director Of Marketing & Growth
Led team of 18 and all aspects of the marketing org, including paid acquisition (SEM & paid social), content & SEO, growth strategies, conversion rate optimization and A/B testing, email marketing and nurture sequences, account-based marketing, direct mail, partner marketing, product marketing, marketing operations, software review sites, social media, influencer marketing, referral program, webinars, PR, data reporting, software evaluation, analytics as well as trade shows, field marketing and virtual events.
Head Of Marketing & Sales (Us/Intl)
Led all marketing and sales initiatives in the US and Internationally, establishing demand in ecommerce and brick and mortar channels. Creating new global brand, strategic plans, global product management, resulting in strong sales, marketing, advertising, and brand recognition. Recruited, trained, and motivated a global team of 20 in marketing, demand generation, content, SEO, social media, brand, public relations, sales, operations, logistics, and customer success. We took the company public on February 8th, 2018.Boosted US and International revenue from $2M to over $80M per year, a 550% increase in units shipped (1H17 > 1H18). Launched six new wrist-worn wearable products, achieving market availability in over 30 ecom and retail channels in the US, Canada, Europe and South America.Zepp Health is publicly traded (NYSE: ZEPP) and the largest wearable device manufacturer in the world. Zepp boosted a 21.5% global marketshare (with Apple at 13.1% and Fitbit at 10.9%) while achieving 91% YoY growth - Source: IDC Q3/2018 Global Wearables Report.
Head Of Marketing
Directed regional and international marketing operations, with strong collaboration with executive leadership, product and engineering teams, in driving strategy, budget planning, sales forecasting, user acquisition, conversion optimization, inbound channels, retention, promotions, advertising, public relations and social media.
Director Of Growth
Generated strategic plans, leading a cross-functional growth team of 9 in initiatives throughout the entire marketing lifecycle, including retention, affiliate marketing, a refer-a-friend program, demand generation, customer acquisition, and engagement. Successfully led KPI-driven ecommerce projects, global promotions calendar, sales forecasting and planning, international expansion, website localization, marketplaces, single-sign-on initiative and the implementation of new marketing analytics tools.
Vice President Of Marketing
Led international marketing, social media, influencer and brand strategy. Collaborated with executive leadership and product development teams to test, evaluate, and refine the company's value proposition. Deployed global go-to-market campaigns for B2C products, resulting in 40K sign ups within the first week of launch. Drove six product launches for B2C and B2B services, and built a global ambassador network.
Vice President Of Marketing
Developed and executed the full range of marketing, communication, social and PR campaigns including the company’s launch in June 2009. Conceived an engaging social media marketing strategy reaching 10M users per campaign for our clients such as Adidas, Montblanc, Bugaboo, Red Bull, Virgin Mobile, and Universal Music. Supervised team of 22 employees in marketing, customer acquisition and customer success and managed relationships with partner agencies and third party vendors.Expanded business into English, Spanish, Portuguese, French, German, Turkish and Russian markets. Scaled company to more than 1.5M registered members, 500+ clients and 250K+ followers (now 2.5M social media followers and 1M creators).
Director Of Marketing
Grew customer base to over 25M in 190+ countries with innovative entry-to-market, communications, marketing, product and public relations strategies including the company’s launch in June 2005. Led creative marketing, social media, influencer marketing and PR efforts. Partnerships and clients include Yahoo!, Microsoft, VeriSign, eHarmony, and Match.com. Oversaw all corporate communications & marketing. Jajah was acquired by Telefónica Europe/O2 in December 2009 for $207M.
Marketing Manager
Created and executed strategic viral marketing, influencer marketing and social media campaigns for major customers, incl. BMW, Universal Music Group, Jajah, Fischer, and Fox Searchlight. Managed key accounts and performed social network analysis (SNA).
Research Assistant
One of the initial hires to launch the Institute for Information Systems and Management - Information Services and Electronic Markets, Department of Economics and Business Engineering, lead by Prof. Dr. Andreas Geyer-Schulz at the Karlsruhe Institute of Technology (KIT), and assisted in academic research and the preparation of lectures and courses.
Trainee
Software QA & documentation, UI/UX design at T-Systems, a division of Deutsche Telekom. Global corporations and European public institutions rely on T-Systems for Information and Communications Technology (ICT).
Colleagues at 23andMe
Other employees you can reach at 23andme.com. View company contacts for 640 employees →
Geeta K.
Colleague at 23AndmeUnited States
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Marcos Torres
Colleague at 23AndmePalo Alto, California, United States
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Jeff Wen
Colleague at 23AndmeSan Francisco Bay Area, United States
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Nowair Alazmi
Colleague at 23AndmeKuwait
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Kate Mccubbins
Colleague at 23AndmeSan Francisco Bay Area, United States
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Akira Uchida
Colleague at 23AndmePeru
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Arron Mardling
Colleague at 23AndmeKettering, England, United Kingdom
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Xi (Iris) Yang, Phd
Colleague at 23AndmeSan Francisco Bay Area, United States
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Savita Pillai
Colleague at 23AndmeSan Francisco Bay Area, United States
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Jemila Al-Ghani
Colleague at 23AndmeSan Francisco Bay Area, United States
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Frederik Hermann education
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Karlsruhe Institute Of Technology (Kit)
Frequently asked questions about Frederik Hermann
Quick answers generated from the profile data available on this page.
What company does Frederik Hermann work for?
Frederik Hermann works for 23andMe.
What is Frederik Hermann's role at 23andMe?
Frederik Hermann is listed as Senior Director of Performance and Growth Marketing at 23andMe.
Where is Frederik Hermann based?
Frederik Hermann is based in San Francisco Bay Area, United States while working with 23andMe.
What companies has Frederik Hermann worked for?
Frederik Hermann has worked for 23Andme, Youlify, Akia, Swissnex In San Francisco, and Upwest Labs.
Who are Frederik Hermann's colleagues at 23andMe?
Frederik Hermann's colleagues at 23andMe include Geeta K., Marcos Torres, Jeff Wen, Nowair Alazmi, and Kate Mccubbins.
How can I contact Frederik Hermann?
You can use AeroLeads to view verified contact signals for Frederik Hermann at 23andMe, including work email, phone, and LinkedIn data when available.
What schools did Frederik Hermann attend?
Frederik Hermann holds M.Sc., Information Systems Engineering And Management from Karlsruhe Institute Of Technology (Kit).
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