THE DESIGNER‘ PRODUCTS HAVE A HABIT OF DISAPPEARINGBECAUSE OF THEIR FUNCTIONALITY.I WANT TO PREVENT THIS BY GIVING PRODUCTSAN ADDITIONAL VALUE THIS VALUE IS THESTORY BEHIND THE PRODUCT.’–Frederik Roijé was born on june 14, 1978,in the eastern part of the Netherlands.He graduated in 2001 from the renownedDesign Academy in Eindhoven. Herehis preference to interior products wasalready visible.–During his studies Frederik did hisinternships at prestigious design studiosas Piero Lissoni, Milan and MarcelWanders, Amsterdam.–In 2003 he started his own design studiobased in Amsterdam. A studio specializedin interior and product design, whereconcept and renewal are main points.–Worldwide attention has been given tohis designs. The famous Droog Designtook designs of Frederik Roijé in theircollection. Recently works of FrederikRoijé could be seen in several museumsand important design events in Milan,Prague, Sweden, Tokyo, London, NewYork, Amsterdam and Moscow.–www.roije.comSpecialties: Product and interior design.