Kasper Frederiksen Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region, Denmark

Copenhagen, Capital Region, Denmark

Copenhagen, Capital Region, Denmark

Responsible for Arkyn’s digital marketing activities, inbound lead generation and leading marketing team.⋅ Digital Marketing strategy: Defining and hands-on executing Arkyn’s digital marketing strategy.⋅ MarTech stack: Building MarTech stack to accommodate marketing, branding and sales activities.⋅ Traffic acquisition & Inbound lead generation: Acquiring and growing traffic to arkyn.io through organic and paid channels and converting incoming traffic into inbound leads.⋅ Website content and CVR: Identifying content requirements to boost web performance and CVR.⋅ Leading marketing team: Leading marketing team and strategic activities.

Copenhagen, Capital Region, Denmark

Running, maturing, developing and promoting Vestas’ e-commerce platform alongside cross-functional stakeholders such as IT, Marketing, KAM and product managers, including external vendors and agencies.⋅ E-commerce product ownership: Driving e-commerce product by identifying development potentials based on insights from behavioral analytics, BI data and customer feedback. Aims are to meet business’s visions and improve customer experience, support business growth and cut costs by optimizing efficiency.⋅ Digital project management: Ensuring successful delivery and launching of development projects and features following a scrum framework.⋅ Bridging gaps between IT and business: Interpretation, translation and communication of technical IT backlog items into potential commercial outcomes and vice versa.⋅ PIM platform owner: Owner of PIM product at Vestas, including internal activation and onboarding of tool, product development, maintaining, prioritizing and communicating product backlog.⋅ Digital transformation and change management: Facilitate and support global process changes to drive digital transformation. This includes customer activation and internal adoption across teams and functions.⋅ Digital campaigning & SEO business lead: Planning and configuring of digital campaigns in corporation with Marketing, and initiating and driving SEO projects together with external agency.⋅ Content management and daily operations: Responsible for platform content (copy, products, images) and monitoring of key platform features to secure transactional availability.

Copenhagen, Capital Region, Denmark

Team lead and owner of content creation, channel publication and web conversion rate optimization.⋅ Communications road map owner: Lead planning of customer driven communication for designated channels based on customer insights, room availability and seasonal market trends.⋅ E-commerce KPI monitoring: Ensure marketing and revenue targets are reached by utilizing web performance data and optimize accordingly together with Revenue Management and Sales.⋅ Backlog management: Lead of local backlog, incl. scoping and prioritizing according to business resources⋅ Digital campaigning: Planning of strategic, tactical and brand campaigns together with internal stakeholders and external agencies for execution in earned, owned and paid media (Web, Email, SEM, SEO and SoMe).⋅ Global learning & insights: Working with Group Marketing & E-commerce Editorial & Channel Team for best practices, incl. cross-market activation and joint initiatives (Nordic countries & Germany).⋅ Leadership management: Leading and motivating team to meet business targets and personal objectives.

London, United Kingdom

Owner of Disney Store’s Danish online retail platform (B2C), including maintaining and optimizing platform and running digital projects and campaigns across all European stores.⋅ Monitoring and optimizing E-commerce flow to ensure upsell: Monitoring and optimizing products display, sorting rules, filter options, link lists, internal searches, A/B testing and checkout funnel. Configuration of campaigns and promotions and setting up automation of product suggestion carousels for upselling.⋅ Content management and SEO: Ensuring that content and assets are reflecting business plans and branding guidelines and that all European store sites adhere to latest SEO best practices.⋅ KPI monitoring and reporting: Analyzing site KPIs by turning big data into metric-based reports.⋅ UX, troubleshooting and debugging: Maintaining and optimizing UX solutions on site as well as fixing andescalating issues and risks with support from IT team.⋅ Stakeholder management: Building relationship and trust with internal and external stakeholders, identifying their needs and making sure deadlines are met in timely fashion.⋅ Tag management and online marketing: Implementing, maintaining and auditing of vendor, affiliate and analytics tags. Supporting Nordic Marketing team in planning and execution of marketing campaigns.

London, United Kingdom

Content manager and owner of Danish website in an international company within private pharmaceutical industry.⋅ SEO and content management: On-page and off-page SEO (backling cleaning) and optimization of content and UX solutions ⋅ Email and marketing campaigns: Planning, execution and post-analyzing.⋅ Analytics and performance: KPI monitoring and reporting.⋅ Affiliate marketing: Building affiliates network and interacting with selected profiles.⋅ Customer support: Phone and email.

Aarhus

Project Management ◆ Social Media ◆ Networking ◆ Reporting to the European Commission

Berlin Area, Germany

Project Coordination ◆ Tracking, Costing & Negotiating ◆ Logistics Coordination ◆ Translation

Aarhus

Personal Sales & Upselling ◆ Retail Insights ◆ Customer Care ◆ Work Scheduling

Aarhus

Cold Calling ◆ Interviewing ◆ Tracking & Reporting ◆ Email Marketing

Cambridge, Großbritannien

Document Distribution ◆ Data Entry ◆ Customer Order Paperwork

Faaborg

Master’S Degree, German Business Communication

Activities and Societies: Title on master thesis: SEO: a conceptualisation of search engine optimisation with a focus on a theoretical.

Bachelor'S Degree, German And English Business Language

Title on bachelor thesis: Contact between German and English in the US with a focus on Pennsylvania Dutch. From a grammatical aspect, I.

Education record

Education record