Frederique Lapointe is a Account Director | Helping Brands Grow at Grow Digital.
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Account DirectorGrow Digital Sep 2023 - PresentToronto, Ontario, Canada -
Account ManagerGrow Digital Sep 2020 - Sep 2023• Initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long-term brand growth• Develop and maintain a relationship of trust with clients and support them in their strategic marketing communications• Coach and supervise a team in the management of multidisciplinary projects (account services, influencer outreach, content creation, email marketing, strategic partnerships, paid social aquisitions).• Coordinate budgets and… Show more • Initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long-term brand growth• Develop and maintain a relationship of trust with clients and support them in their strategic marketing communications• Coach and supervise a team in the management of multidisciplinary projects (account services, influencer outreach, content creation, email marketing, strategic partnerships, paid social aquisitions).• Coordinate budgets and manage campaign implementation• Monitoring, tracking, and proactively optimizing client campaigns to achieve KPI’s• Generating & communicating key campaign insights and actions directly to clients Show less -
Marketing CoordinatorThe Mrg Group Apr 2019 - Sep 2020Toronto, Ontario, Canada• Developed and executed marketing strategies to reach monthly goals• Created consistency within the company brand across all communication platforms• Assisted in the branding and media management for three new restaurant openings• Managed a total of 10 social media channels including their content creation, community engagement and online google reviews• Prepared and scheduled monthly content calendars using third party posting platforms• Supported and oversaw the execution… Show more • Developed and executed marketing strategies to reach monthly goals• Created consistency within the company brand across all communication platforms• Assisted in the branding and media management for three new restaurant openings• Managed a total of 10 social media channels including their content creation, community engagement and online google reviews• Prepared and scheduled monthly content calendars using third party posting platforms• Supported and oversaw the execution of brand promotions in collaboration with the venue managers• Controlled a calendar of local events, sports and entertainment that are relevant to the venues brand• Successfully established and marketed sold out seasonal ticketed event Show less -
Social Media CoordinatorRecipe Unlimited Corporation May 2018 - Apr 2019Toronto, Canada Area• Responsible for creating captions, editing, and scheduling assets on Instagram• Seasonal product photography and editing • Created and executed a Marketing plan that aligns with company goals • Attended events to encourage consumer based generated content• Participated in executing Instagram campaigns for associated Instagram accounts -
Special Event AmbassadorChurchill Cellars Jun 2014 - Nov 2017Moncton, New Brunswick, Canada• Responsible for event set up and execution• Expressed significant knowledge in product range attributed to each events• Managing the hiring roster for Brand Ambassadors -
InternChurchill Cellars Jun 2017 - Aug 2017Moncton, New Brunswick, Canada• Created seasonal product look book for distribution • Pitched seasonal products to participating retailers• Completed an analysis of product placement and competitors in various ANBL locations
Frequently Asked Questions about Frederique Lapointe
What company does Frederique Lapointe work for?
Frederique Lapointe works for Grow Digital
What is Frederique Lapointe's role at the current company?
Frederique Lapointe's current role is Account Director | Helping Brands Grow.
What schools did Frederique Lapointe attend?
Frederique Lapointe attended Nbcc.
Not the Frederique Lapointe you were looking for?
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Frédérique Lapointe
Étudiante À La Maîtrise En Gestion (M. Sc.) – Intelligence D’Affaires – Hec MontréalGreater Montreal Metropolitan Area -
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