Frederique Lapointe Email & Phone Number

Toronto, Ontario, Canada

• Initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long-term brand growth
• Develop and maintain a relationship of trust with clients and support them in their strategic marketing communications
• Coach and supervise a team in the management of multidisciplinary projects (account services, influencer outreach, content creation, email marketing, strategic partnerships, paid social aquisitions).
• Coordinate budgets and… Show more
• Coordinate budgets and manage campaign implementation
• Monitoring, tracking, and proactively optimizing client campaigns to achieve KPI’s

Toronto, Ontario, Canada

• Developed and executed marketing strategies to reach monthly goals
• Created consistency within the company brand across all communication platforms
• Assisted in the branding and media management for three new restaurant openings
• Managed a total of 10 social media channels including their content creation, community engagement and online google reviews
• Prepared and scheduled monthly content calendars using third party posting platforms
• Supported and oversaw the execution… Show more

Toronto, Canada Area

• Responsible for creating captions, editing, and scheduling assets on Instagram
• Seasonal product photography and editing
• Created and executed a Marketing plan that aligns with company goals
• Attended events to encourage consumer based generated content
• Participated in executing Instagram campaigns for associated Instagram accounts

Moncton, New Brunswick, Canada

• Responsible for event set up and execution
• Expressed significant knowledge in product range attributed to each events
• Managing the hiring roster for Brand Ambassadors

Moncton, New Brunswick, Canada

• Created seasonal product look book for distribution
• Pitched seasonal products to participating retailers
• Completed an analysis of product placement and competitors in various ANBL locations