Strategic Marketing & Execution- Orchestrated the corporate marketing and communication strategy, encompassing the establishment of global marketing plans and product communication initiatives - Championed the rebranding of Powersys, successfully enhancing the company’s value proposition and market presence- Fostered collaborative efforts with sales management to optimally position Powersys' product suite across EMEA and USA markets, including strategic marketing for new product introductions- Conducted thorough market analysis to inform pricing strategies and understand market dynamics for simulation software in power electronics and electromagnetics- Led digital marketing strategy, supervising social media strategies and spearheading the development of a new corporate website in collaboration with cross-functional teams and external partners- Drove lead generation activities, aligning with sales goals and market opportunities- Oversaw event planning and management, amplifying brand visibility and engagement- Directed a multidisciplinary marketing team, ensuring synchronized efforts across community management, event coordination, and digital marketing* Successfully rebranded Powersys, revitalizing the company's image and strategic market positioning.* Launched a groundbreaking product in the power electronics sector, capturing market attention and customer interest.* Rolled out a revamped website, reflecting the updated brand identity and enhancing our digital footprint.

Develop and implement the digital marketing strategy of Airbus Helicopters Civil products portfolio.- Marketing automation- Online lead generation- Conversion funnel- Customer experience

Building up and roll-out of the marketing (including web-marketing) strategy for business development for associations (BVHCP: multisports club and Leï Pitchoun: representative parents) and small companies (Lyska jewellery).Webmarketing training: website audit and analytics, SEM (SEO, SEA, SMO), social network & community management, website construction and optimization#wordpress #googleanalytics #html #adwords

Managed marketing and business development programs. Directed major and international chemical companies including Covestro, Addivant, BASF and Toray.♦ Market understanding: Analyzed Voice of Customer to understand the drivers and barriers to adoption, identify the unmet needs and assess the willingness to purchase.♦ Strategic Marketing: Developed global strategies for brand awareness, product launches, new market penetration, market efficiency, acceleration of new technology introduction, and digital marketing campaigns. ♦ Operational Digital Marketing: Optimized contents for the web, built and monitored the marketing campaigns plan, defined the best web marketing methodology to reach the objectives.♦ Project Management: Led cross-functional, multinational teams of marketers and business managers for client branding and commercial acceleration projects. Monitored the different Key Performance Indicators and digital marketing program dashboards. ♦ New Business Development: Converted needs to business by collaborating with the client to create value propositions.#Polymer Additives #Plastics #Elastomers #Paints #Coatings #Inks #Adhesives #Sealants #Cosmetics #PersonalCare

Managed the editorial content and team of the platform http://polymer-additives.specialchem.com/ (Nb of members: >100.000, 2 Newsletters / month).- Recruited and briefed Plastics experts to write articles and white papers.- Leaded the editorial team in their day-to-day work.- Programmed and supervised the release of the different contents (newsletters, articles, white papers).- Assessed the performance of the website and implemented corrective actions to enhance client’s experience.#Polymer Additives #Plastics #Elastomers #Websiteadministrator

Managed sensory and consumer research projects for key players in Cosmetics and Food & Beverage including BEL, Danone, L’Oréal. Developped the Non Food activity.♦ Presale: Prepared the client’s offer and suggested test methodology.♦ Customer insight gathering: Prepared the customer questionnaires and the test planning. Supervised Consumer Local Tests. ♦ Client facing: Extracted the results value. Reported to client. #SensoryMarketing #ConsumerResearch

Managed the introduction of innovative materials. Optimized the production performance of existing materials on 3 molding technologies: injection, extrusion blow-molding and rotomoulding. ♦ Technical watch: Looked for new and innovative materials. Represented the company within multi-companies strategic monitoring group. Main contact of the resin (Polyethylene, Polypropylene, PVC) and additive suppliers.♦ Product Innovation: Responsible for the product formulation. Directed the new materials’ tests from the lab to the production stage.