Frédérique Smit Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Nh, Nl

Utrecht, Nederland

Passionate about developing and driving impactful communication strategies, enhancing customer and employee experiences, bringing outside-in inspiration and leveraging behavioral insights to achieve business objectives. Advising boards, management and organizations on change communication in strategic and cultural transformations, bringing strategy to life.

Nijmegen, Gelderland, Nederland

Leading the communications department and advising the board and management. Highlights:- Develop a new brand positioning - Leading press & PR projects (nationally and internationally)- Leading crisis communication- Drive internal communications strategy

Amsterdam

Leading projects to help clients in realising their business goals and brand impact through innovative and creative concepts, campaigns, customer experiences and (digital) products and communication. Leading client accounts and steering our creative team to maximize value, using design thinking methods to get to out-of-the-box ideas based on deep (customer) insights. Working for clients like Albert Heijn, Vodafone Ziggo, Intergamma, Rabobank and ANWB.Highlights:- Leading several design thinking projects, combining behavioral change expertise with conceptual creativity (e.g. award-winning traffic game to educate kids on road safety, largest escape room in education in the Netherlands)- Leading the proposition around emotional brand building, activating sustainable customer behavior

Utrecht En Omgeving, Nederland

Advising organizations on how to bring their purpose and strategy to life, creating a strong change communication strategy and build deep customer relationships through understanding behavior. By using creative and experiential methods and interventions, aiming to touch both minds and hearts in order to make an impact.Highlights:- Working internationally on several clients in Germany, Luxembourg, Switzerland, Malaysia and Singapore (Perfetti van Melle, Mercedes-Benz, RTL Group, Richemont)- Advising on change communication in strategic transformation processes (e.g. merger Ahold Delhaize, PGGM, AH)- Gamification academy, resulting in multiple successful business games (Albert Heijn)- Process facilitation, project management, strategic sparring partner- Inspiring young professionals with personal vision workshops

&samhoud consultancy is a world-class, vision-driven, usual unusual consultancy firm that creates sustainable and measurable value for employees, customers, shareholders and society. From our offices in Utrecht, Kuala Lumpur and Cologne, we work for major customers based all over the world and active in various sectors, such as Ahold Delhaize, RTL, Richemont and Rabobank. We assist them in the creation of measurable and sustainable value. &samhoud works in a usual unusual manner, ranging from purpose and strategy to making it happen and improving it. And from leadership development to branding and innovation.

Zoeterwoude

Managing projects and events focused on the internal communication of all HEINEKEN NL departments. A.o. leading and coordinating the national HITFC event for the Netherlands and advising on HEINEKEN Fit behavioral change program for employees.Highlights:- Being involved in the communication around launching Amstel Radler- Sustainability project for the Amstel brewery- Working on a communication strategy to keep HEINEKEN employees fit

Amsterdam

Implementing a new way of working within ABN Amro Bank as member of the behavioral team. Taking care of internal communication campaigns, moderating online platforms and organizing events. Co-responsible to engage and activate a community of 13.000 employees around the New Way of Working, driving cultural and behavioral change within ABN Amro.Published a scientific research (connected to the University of Amsterdam) on the impact of the New Way of Working on employees' vitality, performance and employee satisfaction. Highlights: - Design campaign weeks around the new way of working- Setting up a widespread magazine with articles, inspiration and tips on the new way of working- Take part in the creative production of the ABN Amro Cabaret

Utrecht

As board member of 'Nacht of the Fooi' in Utrecht, bars and restaurants donated all of their tip for 1 day and 1 night to charity. Responsible for communication with the council, sponsors and charity, co-organizing activities and events.

Arnhem

Various activities to support the communication agency, from preparing workshops to organizing events.

Oxford Digital Marketing: Disruptive Strategy Programme, Digital Marketing, 9,5

Master Of Science (Msc), Corporate Communicatiewetenschap

Activities and Societies: Selected for 'Meet a mentor' (make a move). Alumniworkshop at Schouten & Nelissen. Courses: Strategic.

Psychologie En Communicatie

Activities and Societies: Student-assistent, teaching Dutch language

Bachelor Of Arts (B.A.), Taal En Cultuurstudies: Communicatiekunde

Activities and Societies: Studentenverening C.S. Veritas. Studievereniging Alias. Hockeyvereniging Schaerweijde. Studied at Università di.

Nlp Practitioner, Nlp Student Practitioner

Practitioner Neuro-Linguistisch Programmeren. Coaching en Begeleiding.

Minor Bestuurs- En Organisatiewetenschappen

Oriëntatiejaar

Naam tijdens studieperiode: Vrije Hogeschool. Oriëntatiejaar als voorbereiding voor studieperiode waarbij aandacht werd besteed aan o.a..